Individual consulting

Individual consulting

Private consultation

Individual consulting

Organization and holding of events to attract students: open days, contests for schoolchildren, practice for older students. Participation in the preparation of image printing and other promotional materials of the university.

Organization of events: 1. All-Russian Student Forum (www.stud-forum.ru) Full project management from start to finish: Formation of the concept of the project, Preparation of the program, including topics for coverage, Attracting speakers, sponsors and media partners, Involvement of project participants, Preparation of PR, information and representative materials, Conducting surveys of target groups and building communication with participants, Conducting all public events. 2. InnoStar project competition (www.innostar.ru) Full project management from start to finish: Formation of the concept of the project, Preparation of an educational program, including topics for coverage, a competition program and video content Attracting speakers, sponsors and media partners, Involvement of project participants, Preparation of PR, information and representative materials, Conducting surveys of target groups and building communication with participants, Conducting the closing ceremony of the project 3. Festival "The Art of Science" (www.artsciencefest.ru) Full project management from start to finish: Formation of the concept of the project, Preparation of the program (competitions, cinema club, lecture hall, excursions, exhibition, etc.), including topics for coverage, Attracting speakers, sponsors and media partners, Involvement of project participants, Preparation of PR, information and representative materials, Conducting surveys of target groups and building communication with participants, Carrying out the closing ceremony of the project and photography exhibition. 4. International conference "Postgenomic methods of analysis in biology, laboratory and clinical medicine" (www.postgenom.ru) Full project management from start to finish: Participation in the preparation of scientific and business programs, Attracting sponsors and media partners, Attracting participants Preparation of information and representative materials, Organization of the conference: prenar part, sections, poster session, round tables, exhibition, Summing up the event. 5. Symposium "Modern Chemical Physics" (www.chemphysics.ru) Development of the event program, Attracting partners and sponsors, Organization of a system of work with the media, including the preparation of information and methodological materials, Organization of a system for attracting event participants, Formation of organizational and technical support during the preparation period (work of the website and the technical organizing committee, provision of the infrastructure of the event: venues, places to stay, food systems and social programs, etc.), Organization of work during the event, Summing up the events (holding the closing ceremony, media coverage). Formation and implementation of the marketing and advertising policy of the company's publications: New Scientist RU (since 2010) newscientist.ru Positioning: development of a strategy for positioning a publication in the print media market (formation of an idea, mission, goals and objectives, selection of a target audience, formation of readers' interests, selection of tools and ways of influencing the audience) Promotion: development and implementation of a promotion strategy for the publication (a set of special events: promotions, mailings, promotional offers, cooperation with specialized exhibitions and conferences, promotion on the Internet, PR / work with the media, preparation of materials for publication, etc.) Advertising: formation of a strategy and implementation of a program to attract attention to the magazine from potential advertisers (formation of a circle of potential advertisers, study of their needs for the formation of a commercial offer, preparation of a media kit, selection of tools and strategies for working with potential partners, organization of work on the dissemination of advertising information) Implementation: organization of retail sales of the publication through contractors, interaction with subscription agencies, organization of editorial subscription. Science and technology in Russia - STRF.ru ​​(since 2005) Positioning: participation in the formation of a strategy for the positioning of the journal and the formation of editorial policy Promotion: development of a strategy for promoting the publication in the print media market and organization of its implementation (Internet marketing, partnership with specialized events and companies, presentation in the blogosphere and social networks, a set of special events, etc.) Advertising: development of the publication's advertising policy, interaction with advertisers and strategic partners Achievement: prize as the best Internet media covering educational and innovative topics. Russian nanotechnologies (since 2006) nanorf.ru, nanoru.ru Positioning: participation in the formation of a strategy for positioning the journal in the market of specialized scientific publications Promotion: formation of a magazine promotion program (a set of special events, cooperation with exhibitions and conferences, direct-mail, etc.) Advertising: development of the publication's advertising policy, interaction with advertisers and strategic partners; organization of the commercial department Implementation: interaction with subscription agencies, organization of editorial subscription. Acta Naturae (since 2008) actanaturae.ru, biorf.ru Positioning: participation in the formation of a strategy for positioning the journal in the market of specialized scientific publications Promotion: formation of a magazine promotion program (a set of special events, cooperation with exhibitions and conferences, direct-mail, etc.) Advertising: development of the publication's advertising policy, interaction with advertisers and strategic partners; organization of the commercial department Implementation: interaction with subscription agencies, organization of editorial subscription. Knowledge and skills: preparation of information materials (text, design), preparation of video materials (plot, idea), organization of events of various levels (round tables, seminars, lectures, conferences, symposia): knowledge of all stages of work and the ability to attract partners/experts, promotion and distribution of publications (electronic and printed), regardless of the size of the budget, knowledge of the publishing and communication markets.

Providing students and employees of the faculty "Advertising" with information and methodological materials for educational and educational processes. Participation in holding public events of the faculty aimed at raising its status and shaping its image: educational exhibitions, open days, International Advertising Festival