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Female, 41 year, born on 14 September 1984

Moscow, metro station Planernaya, willing to relocate (Serbia), prepared for business trips

Head of Marketing Department / Marketing Manager

Specializations:
  • Marketing and advertising department manager

Employment type: full time, project work/one-time assignment

Work experience 9 years 4 months

February 2015May 2015
4 months
Loyalty system ONE CARD (project work)

Serbia, www.one-card.me/

Marketing manager
- Development and implementation of marketing and promotional strategy of Loyalty systems ONE CARD and ONE CARD Travel - Copywriting -- Loyalty system’s description -- User’s instructions -- Articles for POS-materials (booklets, leaflets, flyers) - PR -- Development and implementation of PR-plan -- Cooperation with the Montenegrin media and TV-stations --Writing and publishing articles -- Advertising on TV and radio broadcasts and sponsorship -- Outdoor advertising in Budva - Events (distribution of loyalty cards) -- Participation in exhibitions -- Card distribution in shopping centers, in the University, in Budva Municipality and in other public places. - Partner relationships marketing -- Searching for partners in Montenegro (restaurants, shops, services) -- Presentation the loyalty system, preparing of presentations (http://goo.gl/4Mh8x5,http://goo.gl/H1NlEB,http://goo.gl/h2ig35) -- Connection to the loyalty system and partner’s training – during the work-time connected about 20 partners -- Preparation of partner promotions and news - Participation in development of the web-site One-card.me -- Project-manager (client site) -- Copywriting (description of partners, news, partner promotions)
May 2011August 2014
3 years 4 months
AVERS Invest, LLC

avers-realty.ru

Marketing Director (in a single person)
• Development and implementation of marketing and promotional strategy. • Development and implementation of corporate identity (presentations, brochures and leaflets, POS materials), work with contractors. • PR: writing descriptions of residential complexes, news, press-releases and articles, interaction with real estate journalists and websites. • Internet Marketing: development web-sites (rowans.ru, dom-kvadro.ru, avers-realty.ru) - writing specifications for creation, site content, support and promotion, increasing site traffic, lead generation. • Events: participation in exhibitions • Media planning, budgeting and payment efficiency. • Analysed promotional activity. Web analytics (Google Analytics, Yandex Metrika). Identify effective advertising channels. Valuation of call and contract.
May 2010May 2011
1 year 1 month

www.webprofiters.ru

IT, System Integration, Internet... Show more

PR Director
• PR support for WebProfiters: writing press-releases, news, articles • Online-PR for WebProfiters, blogging, SMM • First person PR • Development and implementation of promotion strategy in Internet for Clients • Online-PR, blogging, SMM and writing press-releases for Clients
April 2008May 2011
3 years 2 months
Smart Technologies Group
Head of Marketing Department (3 subordinates) • Acting Head of Secretariat (3 subordinates) • Personal Assistant to CEO
• Reporting directly to CEO • Managing the marketing department (planning work, monitoring and reporting results to Management) • Prepare marketing materials for the Sales Department (research reports, presentation materials); • Development and implementation of PR- strategy • Writing press-releases, news and articles • Work with specialized and online media • Online-PR • First person PR • Organization participation in Russian and international events • Development and implementation corporate identity (web-site, presentations, brochures and leaflets, and other), work with contractors • Writing content for web-site • Preparation and implementation of joint actions, PR-campaigns and participation in events with Clients • Managing the Secretariat Department (planning work, monitoring and reporting results to Management, preparation of business and private trip of Top Management (visa, hotels. flights ) Additionally: • Self-development and maintenance web - site of the Russian Dragon Association (www.russiandragon.ru) in Russian and English, writing and publishing all news and articles, communicate with National Associations (until 03.2010) • Organize show- jumping competitions in the Equestrian Base of CSKA, development of information materials, searching for sponsors, invited VIP - guests, publishing information about the competitions on the Internet, working with journalists (specialized publications, business publications, TV)
January 2008April 2008
4 months
Marketing Manager (4 subordinates)
• Planning and budget managment • Advertising campaigns • Conduct training seminars throughout the Russian Federation • Writing news, press-releases, articles • Development and implementation corporate identity (presentations, brochures and leaflets, and other), work with contractors • Work with translators, control quality of translations • Direct -mail • Reporting and analyzing • Collaboration with Sales Department • Communication with the Head Office in USA
November 2006January 2008
1 year 3 months
OPTIMA (UpScale Soft)
Partners Relationship Manager
• Developing of brand OPTiMA-WorkFlow. Market, competitors and consumers analysis. Definition of price strategy. • Partners’ development and marketing support on territory of Russian Federation and neighboring foreign countries. Joint preparation for expositions and conferences. • Pre-sale and management of document management systems (DMS) implementation projects based on Optima-Workflow software.
August 2006November 2006
4 months
Service Plus
PR-manager
• Events organization • Writing news and press-releases, connecting with Media • Partners relationship, marketing support • PR – monitoring
September 2005August 2006
1 year
Elektronica
Marketing Manager
• Marketing policy design. Making field and customers’ investigation. Sales forecasting and sales channel development. • Participation in development of corporate policy of the company (mission, purposes corporate culture formation). • Carrying out of advertising campaigns and report of their execution. • The control of carrying out advertising campaigns in mass media, direct post dispatch, the Internet, etc. • Development of advertising texts, posters, prospectuses, catalogues, booklets, quality assurance of their performance. • Preparation of content for the site of the company.

Driving experience

Own car

Driver's license category B

About me

Fluent PC skills, MS Office, Corel Draw, Google Analytics, Wordpress, HTML. Additional info: Married Category B driver's licence Spoken and written English Personal qualities: highly organized, self-motivated, good organizational skills, capable problem solver, strong communication skills

Higher education

2006
Higher education
Government University The Higher School of Economics
economist

Languages

Russian — Native

English — C1 — Advanced

Professional development, courses

2013
online - course «Competitive Strategy» (Ludwig-Maximilians-Univiersität München)
Сoursera.org
2009
Course for marketing executives
The Russian Management School
2008
Training on negotiation and presentation skills
-
2007
Business English
Active English
2005
Short-term courses and training in the area of marketing
International Centre for Financial and Economic Development

Tests, examinations

2013
Competitive Strategy
Coursera

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter