KARO Film Management operating 32 cinematheatres in 8 Russian cities (the number of staff is more than 1000 people). Project management, client negotiation, managing marketing and public relations campaigns, media relations, partnership communication. - Development and extension of external communications. Attracting new partners and expanding cooperation with existing ones. Working out of individual special offers for key partners. (At least attracted more than 100 brands to cooperate, provided. Fourteen thematic promo campaigns were held in the loyalty program (LP), both among the participants of the LP and to an external audience. The partners who invested large marketing budgets in joint projects were attracted, as well as partners who implemented corporate requests of the company). - Вrand communication strategy elaboration. Supervising the work of a PR agency to ensure effective promotion of the company in the media. (The work of the PR agency has been debugged, as a result of which the media pool has been expanded and reporting has been introduced, including an assessment of the effectiveness of PR. Integrated reporting form for loyalty program partners as well). - Monitoring of key performance indicators of working with partners within the framework of the loyalty program (During the work period, the number of participants in the LP increased from 600 thousands to 1200 000 people, also steady increase in points expenses by loyalty program participants on partner options was recorded compared to points expenses on tickets or cinema bar products, approximately 30% raise for 11.2024). - Participation in the development of the marketing budget, interaction with contractors (design, production), tenants of the shopping center as part of the launch of projects.

Sny i Secrety - the brand of luxury bedding - PR & Advertising strategy working out. - Definition, budgeting and implementation of communication strategy. - Mass-media engagement, determining a loyalty program for journalists, meetings holding. - Preparation of press materials, publication initiation, personnel pr of the owner. - Organisation of press events and partnership events with Catherine Denoual Maison, Happy Collections, BoConcept, etc. - Cooperation with partners and contractors (stylists, photographers, designers). - SMM - work with company pages on Facebook, Instagram. - Offers analysis of the participation in the organization of various actions (exhibitions, press conferences, presentations, «round tables», festivals, charitable actions, etc.), final conclusion about possibility of joint participation in PR-actions spent by the other organizations; - The analysis of pr-efficiency.

- Strategic and operational planning of PR-activity; - Working out, budgeting and realization of communication strategy (projects: international bartender competition Diageo Reserve World Class, Turkish brand of household appliances Beko, corporate internal projects of the agency, etc.); - Realization of interaction from mass-media, press material prepearing and initiation of publications in mass-media (both under separate projects of the agency, and for the purpose of formation of positive image of the company in professional community, PR of the General manager of the agency); - Аnalysis of mass media and public inquiries about company activity; - Offers analysis of the participation in the organization of various actions (exhibitions, press conferences, presentations, «round tables», festivals, charitable actions, etc.), final conclusion about possibility of joint participation in PR-actions spent by the other organizations; - The analysis of efficiency of the spent PR-campaigns; - Analysis of competitors - Management of the PR department, command development. Clients: - Diageo - global leader in premium drinks. Diageo Reserve World Class competition PR campaign in mass media. (The Agency was invited to the next year tender also because of the high quality PR coverage) - Beko - Turkish domestic appliance and consumer. (In less than 1 year, we have achieved more than 200 publications in quality print and online media. At the same time, representatives of the company noted the contribution of PR in mass media to a significant increase in sales by the end of the year)

Project management, client negotiation, pr-strategy creation, media relations, VIP management, performance analysis, workforce management. Spheres of activity: fashion industry, luxury hotels, design, restaurant business, special events, etc. More details about main projects (portfolio will present on request): Fashion industry - Raschini (Italian multibrend boutiquies) – PR-sturtup of the first women boutique in the glossy and design media. PR-campaign of the brand in life-style media, creation of the web-site, organizing of press-tour for journalists to production facilities to Italy, personnel pr. - SWIMS (Norvegian fashion overshoes, Russian project Galoshi.ru) – PR-campaign in life style media and Internet. - Evelyn (Russian luxury fashion brand) - PR-campaign in life style media and Internet, VIP management, personnel pr. - DevaDiamante (Italian fashion brand, First fashion show in Moscow) – PR-campaign in life-style maedia, VIP management. - Gold furriery knife (Fashion-show of the 10 famous Russian fur brands) – PR-campaign in life style media, VIP management - Bluetrek (Fashion bluetooth headsets) – PR-campaign in life style media and Internet. - Cherry Lady (Glamour party of the magazine Dolce Magazine) – PR-campaign in glossy magazines, VIP management. Hotels - Baglioni hotels - pr-campaign in Russian media Art/ design - Design Innovation Awards (Annual event of the KENT brand). PR-campaign in media, press-conference organization, VIP management. - SHANdesign studio – Pr-campaign in media, personnel pr. Restaurants - Peppino (Italian restaurant) – Pr-campaign in life-style media, organizing of press-lunch for journalists. - Vodka Bar (Stylish restaurant-bar) - Pr-campaign in life-style media, organizing of press-lunch for journalists. Alcohol, cigarettes - Karlsson’s GOLD Vodka – Pr-campaign in life-style media, organizing of press-lunch with degustation for journalists, press-tour organizing. - Winston (Final afterparty of the «Winston freedom tour») Pr-campaign of the Afterparty in life-style media, VIP management. - Petr 1 - Advertising campaign in main russian towns of the prize draw)

Accounting of the agency projects, media relations, VIP management. Spheres of activity: luxury brands, beauty industry, fashion, art / design / architecture, club/ restaurant/ show-business, publishing business, just business More details about main projects. Fashion - SOHO boutique (PR-campaign in life style media) - Jimmy Choo (Pr-campaign in life style media) - Replay, Italy (Pr-support of the event (opening of the first monoboutique in Russia) - Caractere, Italy (Pr-support of first defile show of the brand in Russia ) - Fabric Frontline Zurich (Pr-support in life style media) Jewellery Frey Wille jewellery company, Austria - pr support of the first boutique opening in Russia in Petrovsky Passage; - long-term pr-campaign of brand’s launch on the Russian market; - annual pr-campaign of new collection "Hommage a Hundertwasser"; (end of the year) - 2005; - organizing of press-tour for journalists to production facilities to Vienna. Beauty - Hermitage - PR-launch of the parfums Ralf Lauren Polo Blue,Casharel Noa Fleur. Restaurants Bellagio, Rybny Bazar, Mario, Palazzo Ducale, Villa, Tutto Bene, etc. - launch and supporting pr-campaignes, reputation correction, crisis promotion. Special events - Conde Nast publishing house - Pr support for "Woman of the year Glamour" and "The Man of the Year GQ 2005" .. - Novinskiy Passage (Pr-support of the promo events in mass-media) - Berlin House (Pr-support of the promo event in mass-media) Cars - Ford - Launch of Ford Fiesta. Pr support in life-style media - Porsche Russland - Launch of Porsche Carrerra 911 .PR-campaign in life style media; Launch of Porsche Boxster. PR-campaign in life style media. - «ROSMAN» Publishing house - PR-launch of the Oksana Robsky book "Casual". - Capital Group Pr-support of the project "First skyscrapers of Russia" within the framework of the project "Moscow-City" Personnel pr ( owners of the restaurants and boutiques, fashion designers) Etc.