Competitive analysis and market research; Consumer analysis: demographic and psychographic portraits, insights; Participating in brainstorm sessions on Big Ideas; Formulating creative briefs for the team; Analyzing local and global trends; Tracking of cultural triggers to engage with audiences; Communicating with the global TBWA team (co-creating digest of cultural triggers); Making newsletters for clients (industry news, best cases etc); Review and selection of relevant platforms for brand communication; Working with DataFriend, iCreative databases.

Defining and describing the target audience for a startup; Selecting the right content for social networks of different projects; Creating scenarios for conducting promo-actions for different clients; Communication and cooperation with bloggers; Monitoring of relevant topics for social networks content; Launching of SMM campaigns in FB and VK; Making landing pages in Tilda web constructor.

Screen-writing for an educational game about literature of the XIX century "Through the centuries"; Writing advertising texts for the release of the game in the App Store; Promotion of the game through social networks; Budget planning and analytics during the advertising campaign; Communication with the designer and developers of the game.

Strategic research of advertising trends based on the materials of Cannes Lions festival; Weekly industry newsletters for clients; Informing the team about the leading advertising campaigns in the world; Analytical reviews and secondary research on request; Making presentation for the clients sharing the results of the analysis of advertising trends; Working in both English and Russian languages.

Managing the schedule for different educational groups; Assistance in work classes; Preparation of work place and materials for the children before lectures and seminars; Coordinating several student groups; Communication with parents of students; Communication with new customers.