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Responsibility for full scale of trade marketing activities and tools across KA department: • full-year Key Account operational plan and budget process (national and regional accounts) • plan, develop, coordinate and implement trade marketing activities across all KA • being an integral part between KA department and other internal stakeholders and departments (planning and information, brand, pricing, activation, finance and others) to drive company strategy • close collaboration with regional teams to identify new business opportunities

Full responsibility for business and finance KPIs for group of National Key Accounts (Dixi, Okey, Fix Price, Verny, Billa etc.) within multicategory BAT portfolio • develop and implement efficient negotiation strategies • next level partnership via innovative trading terms and conditions • develop multicategory portfolio – introduce THP category with consumer activation • close cooperation with regional teams to ensure excellent execution to deliver performance • lead project of BAT price positioning in KA channel

Responsibility for direct distribution stream • build strong cooperation framework with distributor central and regional teams • drive tailor made distribution programs for core portfolio weighted distribution improvement • set up new approach for speed&scale distribution building of new brands and categories • introduce guidelines for auto ordering process to mitigate OOS on point of sale • manage legal agreements and internal product quality procedure

Full responsibility for business in Saratov region, Penza region and Mordovia, manage team of 50 direct/indirect reports • people management – built motivated, effective team with strong succession pipeline • develop relationship with BAT central team, distributor and wholesalers, accounts and trade partners • ensure company strategy implementation for trade and brand activities • deliver performance for volume and market share growth

Responsibility for coordination all trade marketing activities for consumer activation and distribution independent channel in Business Unit Volga (N.Novgorod, Samara, Saratov, Kazan, Ufa) • planning and execution of brand and trade activities per annual cycle plan • accelerate market share growth via excellent management of TM&D platform in retail and 1-2-1 structure • execution of merchandising program with new solutions across all channels

• area of responsibility – city Togliatti • development business on territory, including fulfillment of marketing company plan, distribution and coverage of the retail universe to increase sales volume and volume share performance • leading team of 6 territory trade marketing representative to achieve all objectives

• fulfillment the plan for availability, placement and recommended pricing in retail outlets, as well as for the frequency of visits to customers • providing up-to-date information about customers and the market on their territory

Present advantages of auto and motivate consumers to buy the cars

Work with suppliers: orders, deliveries, work on marriage, etc, contract work