- Development of promo strategy and store planning process with management of price, promo, product mix for more than 1000 skus from different categories (Colour Cosmetics, Fragrance, Personal Care, Wellness, Skin Care, Hair Care, Accessoires) - Setting up the quarterly commercial/promo plans that are crafted to achieve the agreed financial and growth targets - Approval of margin investment plan within overall marketing GM target for each commercial campagn, quarter, full year - Management of campaign planning team (4-5 specialists) - Accountable for financial plan execution through the following KPIs: Average order, Units per order, Gross per Unit, Gross Sales, Direct profit, Gross Margin - Development of Digital promo support & Ecommerce strategy for each campaign on web site in close cooperation with Digital, Demand planning and Creative Team - Analysis of market environment, competitors, trends and post campaign implications Achievements - Process of commercial planning successfully developed from the scratch in 2024 - Developed and implemented new merchandising strategy in 2025 - Successfully managed development of commercial/promo plans, that resulted in growth of KPIs in Q2 2025 vs PY thanks to new merchandising strategy

- Development of promo strategy and leading of store planning process with management of price, promo, product mix for 1500 SKUs on the basis of numerical analysis of categories performance (Color, Fragrance, Skin & Body Care, Toiletries and F&H) - KPIs management: Average order, Units per order, Gross per Unit, Gross Sales, Direct profit - Analysis of market environment, competitors, trends and post campaign implications - Conduction of regular cross-functional meetings with Category Teams in order to overview promo strategy and develop action plans for improvement on every planning stage - Control of promo activities implementation to the store according to fixed planning schedule - Development of Digital promo support for each campaign on Avon site in close cooperation with Digital, Demand planning and Creative Teams - Brainstorming on campaign creative theme and briefing of Creative Team on development of campaign/store layouts with further review and approval - Regular reporting to management and presenting detailed analysis of campaign financial KPIs with overview of promo activities and performance of all categories and brands with recommendations for improvement and highlighting of all risks and opportunities - Reporting on Quarterly marketing conference with overview of post campaign implications and leading brainstorming among teams in order to develop strong campaigns flow and energy chart with innovations and promo activities for next year Achievements - Leading of marketing campaign with the strongest Avon fragrance launch due to proposed outstanding promo (GS +177% vs PY) - Implementation of innovative approach to promo activity for Color category in order to support new MARK brand (GS +22% vs PY) - Development of new&different approach to gifting promo strategy in the biggest campaigns of the year on the basis of competitors review, new promo and pricing approach (GS +25% vs PY)

Main responsibilities: - Development and implementation of integrated marketing communications strategy within Brand support; - Project management and realization of integrated 360 marketing communications campaigns in accordance with approved strategy (BTL, Digital activations, CRM, special events, video and print materials); - Communication with agencies on a daily basis, briefing and control of execution (designers, digital and translating agencies, video production companies, event and print production agencies); - Development, translation, localization and creation of brand-related Communication materials: printed and online, videos, web page and physical presence support (POSM and branding); - Planning and organization of Special events (Expo shows and marketing activities) with more than 5 000 participants: briefing of event agencies; control of preparation and production of all necessary materials and scenery; organizational support during the events; processing of all documents within project; - Development and realization of brand-related CRM strategy through Emailing and SMS with help of Siebel tool (targeted and personalized communications with different segments of clients in order to enhance brand promotion); - Interaction with other foreign business units and Company’s headquarters in order to collect all necessary information for successful project management; Achievements: - Development of communication strategy, creative concept and implementation of integrated 360 marketing campaign for new energy drink XS through digital activation: http://www.sostav.ru/publication/digital-dnya-otkroj-novuyu-realnost-s-s-24730.html - Development and realization of integrated marketing communication campaing for launch of new drink through digital activation https://goo.gl/KqNn3U - Comprehensive Marketing Communication support to launch of Weight management program: (localization of digital and printed materials, adaptation and creation of videos, CRM support) www.bodykey.ru - Planning and organization of Expo show and marketing activities for more than 3000 participants during Amway Business conference (Mediterranean cruise) in May, 2015: interaction directly with Spanish event agency within preparation and conduction of project during 2 months; http://youtu.be/-puXV_3V7SA - Planning and organization of Expo show and marketing activities during Amway Business Conference for more than 5000 participants in Moscow (Luzhniki (2014&2015), Crocus Expo (2013)) and Khabarovsk (2013), Almaty (2014), Greece (2015), Mediterranean Cruise (2015), Tenerife (2016)

- Support to development, implementation and control of Service Marketing projects/campaigns and loyalty programs - Support to service marketing strategy and budget implementation - POS materials: adaptation/development, production and delivery to Dealers - Provision Dealers with all necessary support in terms of aftersales marketing (creative layouts, leaflets, POSM, etc.) - Effectively manage of suppliers (creative/advertising and printing agencies, transportation companies) - Coordination of workflow within relevant projects - Reporting to Aftersales Department Management on projects performance, analisys of results - Comprehensive support to Aftersales Department Management such as administrative tasks, translation of documents - Regular creation of business presentations and preparation of reports based on Department performance (monthly, quarterly) Achievements: - Developed and implemented several seasonal service promo campaigns in cooperation with Shell (developed promo offer, approved key visuals for Dealer POSM and outdoor advertising, managing Dealers with promo campaign execution, conducted post-campaign analysis)

- Support to development of Parts & Accessories Trade Campaigns - Design of Accessories section at corporate web site - Support to creation of Accessories Brochures and Leaflets - Communication with corporate suppliers and business partners

 Dealing with financial documentation  Distribution, archiving and management of financial documents