Providing PR consultancy, strategic planning, media relations and copywriting services to clients from diverse industry sectors (incl. energy, FMCG, culture etc)

Developing the practice from scratch: attracting new business, preparing pitches and proposals for tender bids managing client accounts and project team managing the practice's finances (P&L, expense management) driving the agency's self-PR (participation in industry rankings and associations)

As International Projects Director, I am responsible for developing and managing the company's key accounts for clients such as Rosatom, Rostourism et al across international markets (Europe, Middle East and North Africa, Central Asia, North America): - managing current client accounts (handling client communications, supervising event execution, content creation, SMM, media relations etc; P&L accounting); - strategic planning of integrated communications campaigns (corporate branding, brand positioning, media and stakeholder relations, influencer engagement, GR, thought leadership) for international markets; - working on new business proposals and pitches for prospective clients.

As Associate Director at FleishmanHillard Vanguard, I was responsible for managing the International Communications and Business Development units. These included managing the company’s internationally-oriented accounts for major Russian companies including LUKOIL, Rosatom and SIBUR, and being in charge of the agency’s business development operations. My key responsibilities currently include (but are not limited to): • International communications: developing, planning and supervising communications campaigns aimed at international markets including the EU, North and Latin America, APAC and MENA; coordinating FleishmanHillard offices, affiliates and partners’ work on the agency’s international accounts; serving as a key contact for FleishmanHillard offices, affiliates and partners for planning, reporting, local feedback and day-to-day communication; handling and processing FleishmanHillard network requests; • Business development: processing and evaluating new business opportunities; new business proposal preparation and pitching, and coordinating work on new business proposals within the agency’s practices;; market intelligence gathering and analysis; looking for and negotiating opportunities for expanding agency business operations within current accounts; • Client relations: being the key contact for day-to-day interaction, tactical and strategic consulting and any ongoing requests, status meetings, conf calls etc; • Strategic planning and counseling: developing communications strategies for clients across various industry sectors and providing strategic and tactical counselling; • Management and supervision: coordinating public relations, integrated marketing communications, corporate communications and public affairs campaigns and projects (including media, consumer and stakeholder events, press trips, creative mailings, special projects, consumer activations) and controlling their execution; • Operational account management: budgeting and preparing project CEs, accounting for financial results, supervising and coordinating financial and legal document flow (work with contractors etc). Prior to moving into my current position, I was part of FleishmanHillard Vanguard’s Marketing Communications practice, handling the key agency accounts of HP (Russia lead for Personal and Printing Systems) and PepsiCo (various dairy, soft drink and mineral water brands including Domik v Derevne, Essentuki and Russkiy Dar), as well as Leroy Merlin (corporate and product communications and crisis management), LGT Group and BP Castrol, among others.

Working as part of the Agency Coordination team on the ExxonMobil account (brands – Mobil 1, Mobil Super, Esso, Mobil Delvac, Mobil Industrial Lubricants), I was charged with the following key responsibilities: • Ensuring the smooth integration of activities and information flow between the agencies servicing the account – both horizontally (creative, media, PR, BTL, digital) and vertically (Russia – Zone (EAME) – Global), across three LOBs: o Working on the development of comms proposals in response to the client’s briefs; o Briefing other local agencies, within their respective areas of responsibility, on integrated projects (e.g. 2012’s Biggest Fan Search campaign); o Liaising with, and feeding back to, Zone agencies on Zone-developed initiatives (via daily email correspondence, weekly conf calls); o Reporting: collecting and preparing integrated reports (half-year/full-year activity reports, competitive reviews, agency status reports etc); o Day-to-day client communication (email correspondence, on-person meetings); • Finance/legal: developing project CEs and negotiating them with the client, following established financial procedures within the agency network (PO and SES creation, monthly reconciliations, tracking invoices); liaising with the company’s Legal re: contracts, promo T&Cs etc; • Participation, within designated area of responsibility, in organizing lsarge-scale media/consumer/partner events (Moscow City Racing, Mobil 1 Festival and others); • Liaising with third-party contractors (digital projects, video production etc) and the agency’s Event and Digital departments; • Content development: developing and adapting media materials (press releases, Q&As etc), consumer comms materials, news announcements for brand website etc; • Liaising with the media on developing advertorials, handling requests for information/comments. Other responsibilities included, but were not limited to: • Engaging in brainstorming sessions and drafting new biz proposals (at least two were eventually accepted); • Preparing agency cases for international awards (SABRE, Pravda Awards): drafting the application copy, coordinating video production; • Copywriting on behalf of the company for the corporate Facebook account; • Being involved in project-based work for other clients (e.g. test drive for Mitsubishi-FUSO Trucks, Moscow International Auto Show for Nissan/Infiniti).

Was responsible for running the third annual Music of Translation contest, including: • creating awareness of the contest via social and traditional media; • preparing press releases, fact sheets and other promotional materials; • securing and managing sponsorship and partnership deals; • managing press contacts; • content management and regular updates of the contest website (http://konkurs.itrex.ru); • moderating and responding to user comments; • fielding individual queries from the public and helping participants with troubleshooting; • day-to-day running of the contest: checking and approving entries, interacting with jury members etc.; • preparation for the final awards event. Other job responsibilities included but were not limited to: • maintaining corporate social networking accounts; • preparing materials for and updating the corporate website; • managing corporate mailing lists.

• Developed promotional strategies and controlled their implementation; • Prepared and organized special and corporate events; • Managed media relations; • Prepared copylines for promotional materials; • Co-ordinated the design and production of promotional materials; • Worked on the development of company website.

• Developed the mechanics and controlled the implementation of BTL campaigns; • Planned and conducted training sessions for personnel and special events; • Prepared budgets for and client reports on the above-mentioned activities; • Participated in tenders and prepared presentations for clients (GlaxoSmithKline, Diageo, Procter & Gamble etc); • Assigned tasks to Creative, Production and Field Management departments as well as to outsourced contractors; • Communicated with clients and contractors on a daily basis; • Prepared copylines for promotional materials; • Performed other daily tasks assigned by senior manager.

• Monitored publications for daily and weekly press-clippings; • Helped organize events for the media (press conferences, press lunches etc.); • Worked with databases; • Prepared and sent out press releases; • Dealt with tasks for delivery services; • Performed daily tasks assigned by senior managers.