I am a Visiting lecturer in the Higher School of Economics. My area is a digital environment, all courses are in the English language. My personal page is https://www.hse.ru/en/org/persons/337773900

I provided 3 projects as a Visiting Marketing Officer: one in St-Petersburg-Moscow and 2 in Krasnodar. My responsibilities were: - improving the product itself - creating an effective marketing department (up to 25 team members) - supporting all activities in promotion from branding up to analytics.  - PR, SMM, influencer and e-mail were included too. The ultimate KPI - increasing sales.

Samolet Group is one of the biggest development company in Russia with revenue $650.000.000 in 2017 Responsibilities: - Marketing strategy - Advertising, managing, achieving KPI by media plans, analytics, PR, SMM, ORM, GR. - Managing a marketing department Results: - Decreasing CPO by 40% for 2 years. - Introducing an end-to-end analytic system (transparent analytics). - Testing and using modern marketing tools (desktop-mobile integration, offline ads GPS analytics, new Yandex products and etc.)

I started the biggest apartment project in Saint-Petersburg: - Marketing strategy - Online and offline ads (visual, efficiency in CPA) - Analytics, PR, SMM, ORM - Managing a marketing department (3 people) Results: - Enhancing sales (TOP-5 in Spb by 2017) - Decreasing marketing costs by 15% due to introducing analytics (GA-calltracking-CRM)

Polis group was one of the biggest player on real estate market with more than 900 deals per month. My responsibilities: - Media plans, budgeting, analytic. - Strategic decisions for company development - Managing an internet-marketing department (3 members) Results: - Suppling 900 deals (12 000 calls) every month to Sales Departments. - Reducing CPA by 40%.

Responsibilities: - strategic decisions - task managing in context ads, dev., RTB, design, mobile marketing. - Consulting. Clients: - Petrovich (TOP-10 in Russia in DIY) http://petrovich.ru/ - Metrika (TOP-10 in Russia in DIY) http://metrika.ru/