✓Developed CRM-marketing strategy for different customer segments ✓Created marketing campaigns for sms and email channels ✓Designed content-strategy

Accomplishments: ✓Organized and conducted Customer Service Conference for 100 guests ✓20% of fee-based participants came from emails and bloggers. Key functions: • Conducted research, analyzed trends, competitors, identified potential conference topics capacity and consumers needs • Wrote conference programs based on research • Looked for and negotiated with speakers • Managed salesmen and marketers • Made partnership with bloggers and social media • Managed e-mail marketing

Accomplishments:  ✓Improved customer service: response time was speeded up from 3-5 to 1-2 working days, customers feedback was turned a negative into a positive ✓Raised the number of reoders by 25% with email-marketing  ✓Increased customer loyalty through planning and running events for more than 60 participants (more than 80% of clients repeated their purchases) ✓Designed CJM and content for the new e-commerce website Key functions: • Customized the website • Developed performance objectives for IT-department, controlled their outcomes • Communicated with customers, replied to their reviews, provided informative and technical support for existing and new clients • Wrote articles and texts for the website, social media, magazines and wine catalogues • Created packaging design, worked out price formation, participated in suppliers search for a new product

Accomplishments:  ✓Attracted 38 new clients for native advertising Key functions: • Wrote performance objectives for writers and designers • Made analysis of competitors' market

✓Realized marketing activities according to the marketing plan ✓Organized wine tastings for product promotion ✓Controlled and ordered wine items for sale weekly; ✓Did product presentations for customers and employees