Manage end-to-end product devolopment of BASE department (including +60 worldwide brands and 3 PL brands) from packaging to shelf. Leg go-to market calendars for 4 seasonal drops per year, coordinating design, bying, visiual merchandising. Create departments vision; build and maintain assortments matrix: analysing sales data, meeting targets for SKU (% of new styles) margin, ASP control, sell-through. Conduct competitive and trends analysis: monitoring prices, positioning, manufactoring. Achievements: Manage of 500 mln GMV budget(+5% YoY), Increased %of sales in new items from 18%to 27%. Launched +600 sku per for BASE Department.

- Defining a product strategy based on sales, trends, and customer demand information in a given region. - Development with the IT team the direction of the online store, identification of weaknesses and their prompt elimination. Work in close connection with all departments of the company. - Collecting information on feedback from customers: solving questions about orders, assistance in making orders and refunds, offers. Translations into 2 languages of texts and seasonal descriptions for the site.

- Adaptation brand standards for the Russian market. Competitors market analysis; research consumer needs, trends. - Analyze sales data and market trends to identify opportunities and make informed decisions regarding product assortment and inventory levels. - Manage all processes of the value chain from product analysis and development to sales logistics and customer relations - Create an assortment plan for each store. - Manage the product development and production process. - Responsible to achieve target budget and margins through consistent strategic buying and inventory management, achieve sell-through targets. - Timely control of delivers according to the seasonal budget and plan for all more than 50 stores; reorders realization; stock control; setting up sell-out plans; merchandising control. Work in multi seasonal schedule. - Preparation of the new store openings: control of the right location, profitability of the project, plan right buying assortment. - Negotiations with partners and suppliers. Cooperation with VM, Marketing, Product departments. Preparation trainings and seminars, monthly reports on retail chain of a brand performing activity. Analyze business performance. Main achievements: - Successful managing of 6 monobrands stores with annual revenue growth in 15% and 57 multibrand stores. Brand expansion: Launched 3 stores (Krasnodar, Rostov, Minsk); performed seasonal trainings for stuff and customer days.

- Adaptation brand standards for the Russian market. Competitors market analysis; research consumer needs, trends. - Analyze sales data and market trends to identify opportunities and make informed decisions regarding product assortment and inventory levels. - Responsible to achieve target budget and margins through consistent strategic buying and inventory management, achieve sell-through targets. - Timely control of delivers according to the seasonal budget and plan for all more than 50 stores; reorders realization; stock control; setting up sell-out plans; merchandising control. Work in multi seasonal schedule. - Preparation of the new store openings: control of the right location, profitability of the project, plan right buying assortment. - Negotiations with partners and suppliers. Cooperation with VM, Marketing, Product departments. Preparation trainings and seminars, monthly reports on retail chain of a brand performing activity. Analyze business performance. Main achievements: - Successful managing of 6 monobrands stores with annual revenue growth in 15% and 57 multibrand stores. Brand expansion: Launched 3 stores (Krasnodar, Rostov, Minsk); performed seasonal trainings for stuff and customer days. Main achievements: - Created and produced few capsule collections based on Russian market needs for 13 stores in Russia; organized monthly training and mentoring stores stuff.

- Build the company’s image in Russia and in CIS countries in line with Global Strategy and realization of business plan for retail channel based on local market. - Selection of a range of assortment according to the budget and analytical statistics. Regularly reviewing retail performance indicators. Launching new stores, creation a buying assortment, control of their remains and productivity. - Determine the products that maximize brand profitability/productivity. Communicate with other departments within the organization to ensure projects are completed. -Meeting with partners, suppliers and negotiating terms of contracts. Attending trade fairs. - Writing reports and preparing presentations, training and monitoring market of competitors. Main achievements: Growth of revenue/total annual budget of S ’Max Mara line inside Retail/Wholesale stores. Control of 35 monobrands stores.

- Strategic and budget planning. - Analyzation competitive market environment, building and reviewing assortment for the stores. - Preparation and monitoring of the launching new stores in Sicily, Italy. - Management of the stores(control sales and stock of the goods, cooperation with suppliers). Ideas generation for brand creation and products promotion. - Work with stuff, anticipate clients needs and customer satisfaction.

- Planning and coordination marketing activity of the brand. The analyse of the profile market and competitive environment. - Sales planning and control, grow company turnover. - Market/sales analyse and forecast. - Manage and develop sales and market-share in the Region both in wholesale and retail - Build the company’s image in Russia and in CIS countries in line with Global Strategy - Distribution channel control. - Customer portfolio analyses. Preparation and signing contracts/agreements. - Creation for custumers/monobrand stores a buying assortment, controll of their remains, reclamation control. - Cooperation with all departments: supplier, manufacturing,shipping and pr. - Organizing and controlling retail projects (training,trunk shows and press-days), working with circulation, namely monitoring, price and budgeting. - Preparation and monitoring of the launching new stores. - Create assortment plans by store type which give clear product direction and information to the operational departments. - Executing sales initiatives within standard framework to maximise a distribution of channels and to strength the brand position in the regions. - Identifies the products that maximize profitability/productivity and present those to - Enhancing and developing strong relationships with the customer. - Participating in preparation of annual marketing plan and execution.

- Deliver excellent customer service and build a loyal client base, to protect, develop and promote the brand. - Responsible for brands as Paul Smith (junior, adult’s lines); Ice Iceberg; Miss Blumarine; Ki6?; Regina; MW by Matthew Williamson and othere for former Soviet Union’s countries. - Analyse market’s needs, to rise up the firm's performance and increase sales; target’s archiving.

- Build assortments by company according to budget. Keep up to market trends and react to changes in demand; analyze consumer-buying patterns and try to anticipate future trends. - Create design for the corporate form with constructor's team; manufacture control and work with customers. (Cartier project)

Work with “sources”, create costume’s design for characters, and realize buying for shooting.

Registration and change of expositions, working out and concept realization, work with groups of mannequins. Training sells personal the merchandising’s expositions, a designation of an image and ideas of collections.

Tracing fashion trends. Writing fashion and lifestyle’s articles, catwalk reviews, interviews.