Create and maintain corporate image building policy and strategy for Russian, European and African markets Annual strategic business planning, PR budget planning and control. External and internal communications, corporate image building and various programs within the framework of CA activities, set-up and maintenance of contacts with associations, politicians and decision-makers, state authorities.

- Cluster communications leadership - establish Cluster Communications structure, competences development, ensure efficient networking. Practice areas establishment. - Deliver communications support to the Clusterization and Competitiveness programs - Fulfill Cluster Communications plan to effectively deliver core messages to key audiences - Deliver high quality support to all business units. - Strive to secure favorable legislative and regulatory environment - Strengthen Tetra Pak reputation as a technological, innovation and environmental leader: Corporate Branding and Reputation management - Manage communication of implementation of global, cluster and local change initiatives - Ensure Product Communications tools and materials are appropriately integrated to support sales and marketing activities - Effective employee communication - Digital media tools development (launch of Social media pages) - Strengthen governance of issues & crisis communication

Marketing and Communications strategy development for a start-up project - the leader of the hotel industry in Moscow, being the first company to consolidate the most promising industry’s assets in order to create the largest, public holding company.

Develop and implement AAR and GPG communications strategies.

Develop and implement MCG's communications strategy.

External and internal communications, corporate image building and various programs within the framework of CA activities, set-up and maintenance of contacts with associations, politicians and decision-makers, state authorities.

Establish positive economical and societal environment for Metro Group, its sales-lines (METRO Cash & Carry, Real, Media Markt – total 48 stores, 25 regions) and Service-companies (MGB, MGL, MAM, MGI) through external and internal communications, corporate image building and various programs within the framework of CA activities, set-up and maintenance of contacts with associations, politicians and decision-makers, state authorities. Annual strategic business planning, CA budget planning and control. External Communications: Develop an efficient system of interaction with mass media (federal, regional, trade) in RF, initiate articles and advertorials, organize corporate image campaigns, press-conferences, etc and press tours (regional – Moscow, Moscow and SP – HQ), informal media gatherings, media monitoring. Act as a spokesperson. Support to HQ in organizing foreign press visits to RF. Internal Communications: Prepare a quarterly 28 pages magazine for the employees, media trainings (annually), employee motivation events, management Round tables (regional). Close interaction with all departments of the Group’s companies, PR support to their activities, Intranet, constant “best practices” exchange with the HQ and other countries. GR: Represent the interest of the Group on Federal and regional levels, organize meetings for the CEO and top management with the government, lobbying, monitor the political situation and legislation, issue management, position papers, organize federal/regional authorities visits to HQ/Moscow, prepare meetings within the international events framework (Davos), FIAC Plenary sessions, Saint Petersburg International Economic forum, etc, participation in surveys and updates organized by the Ministries. Public Affairs: Lobbying issues of general relevance on all levels and interaction with governmental institutions, work in associations, organize and guide sponsorship and contributions activities, provide support in media. SRP: METRO education, Food Bank. Support to implementation and active promotion of these programs in RF. Production of the text books, Moscow, regional and HQ events organization for the students and media. IR: Support to IR-dept in HQ, in analysts’ and media trips organization. Ensure regulations applied to a public company are strictly followed Russia-wide. Crisis Management: CM trainings organization for Board Members and Store managers, participation in Crisis manuals preparation, member of the International CM team, participation in annual CM Simulation trainings. Production: Production of various materials: photo/video banks, brochures, leaflets, corporate movies and presentations, profiles, reports, etc. Events: Organization of various events – stone-laying, stores openings, events within the SRP.

Create and maintain corporate image building policy and strategy for Russian, European and US markets Annual strategic business planning, PR budget planning and control Communication strategy (pre-, post-IPO with WBD listed at NYSE February 8, 2002) Government Relations Manage crisis situations, control and manage media information Identify targets for charity, manage and initiate sponsorship events. Internal communications Provide PR-support to the Board of Directors Supervise and direct media and public relations programs at the regional level, including factory (18) and office locations (24). Manage joint programs undertaken by the Company in concert with professional associations. Act on as a spokesperson, with the media and other external audiences. Provide support to highlight marketing, sales and manufacturing activities and programs, cultural and social contributions programs. Prepare press-releases, press conferences, press trips, media briefings, etc.

PR support to Bacardi-Martini, UDV RF offices. Brands: Martini, Bacardi, Asti Martini, Otard, Johnnie Walker BL. Develop an efficient system of interaction with major mass media outlets. Write articles and advertorials. Support and guide sponsorship and contributions activities. Organise and provide media coverage for sponsored events as well as conferences, presentations, VIP events. Prepare press releases, background materials, press kits, audio-video materials Co-operation with off/on-trade promotion group Media monitoring

Develop an effective and coherent plan for PM Russia cultural and societal program, pursue event and sponsorship opportunities. Ensure the regional and Moscow oriented programs and activities are correctly organised, co-ordinated and exploited to maximise government and media relations benefits for PM. Develop audio-visual and printed materials Provide for preparation of press releases, press conferences, press clipping reports and media monitoring. Moderate and speak at press conferences. Prepare and disseminate an internal newsletter focusing on PM programs, activities and employees worldwide.