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Female, 44 years, born on 10 March 1982
Moscow, willing to relocate, prepared for business trips
Sales & Trade Marketing Lead
3 500 $ in hand
Specializations:
- Sales manager, account manager
Employment type: full time
Work experience 19 years 1 month
May 2019 — currently
7 years 1 month
Moscow, sber-tech.com/
IT, System Integration, Internet... Show more
Product owner & Senior Consumer&Market Knowledge Manager
Main responsibilities:
In charge of product and sales development
Sales: key account management, product customization for KA (X5 Retail Group, LENTA, Dixi group, MacDonald’s, KFC, BurgerKing, Nestle).
Product development: Market demand identify. Competitive analysis. New product development (Sales Track & G&L projects): specification, data quality control, data testing. Pricing. Development plan of product, launching.
Main achievements:
Realization of consulting project for manufacturer
Development and launching high profitability company’s product (SalesTrack – near real time model of market tracking)
Signing contracts with 3 key brands of industry that helped to return of investments for product
Regular individual targets achievement.
April 2015 — July 2018
3 years 4 months
Russia, www.philips.ru
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more
Sales & TM Leader of Regional Sales Department
Main responsibilities:
In charge of direct (via distributors) and indirect sales development, total Russia
Channels: regional traditional CES & pure on-line retailers (DNS, Ulmart, Citylink, AliExpress, ect.).
Sales: People management. Negotiations & build up relationships with Key Customers. Sales strategy. Joint business development plan implementation (JBP). Sales&stock analysis. Sales inventory& Operational planning. Product analysis & benchmarks. Work with distributors.
TM: Long-term & short-term TM planning & implementation. Budget management. TM activities’ efficiency analysis. National promos. Promo calendar.
People management: Target setting, assessment and staff development, promotion, hiring and dismissing. 6 FTE under direct subordination.
Main achievements:
Growth channel share in total business from 24% to 32%.
Increasing TOP client’s turnover at 50% due to optimization annual commercial terms. (DNS)
Increasing on-line clients’ share in total business from 3% to 18%.
Active new client development (Citylink) via JBP promoted sales volume & IHS index to a target within 6 months.
Growing profitability and reducing excess stock level at 20% due to product planning process based on stock&sales analysis implementation.
Keeping the turnover and achieving targets in conditions of sales team optimization.
March 2013 — March 2015
2 years 1 month
Russia, www.philips.ru
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more
Trade Shopper marketing manager
Main responsibilities:
In charge of suppport direct (via distributors) and indirect sales development, total Russia
Channels: Regional traditional CES & pure on-line retailers (DNS, Ulmart, Citylink, AliExpress, ect.).
TM: Long-term & short-term TM planning & implementation. Budget management. TM activities’ efficiency analysis. CatMan projects. National promos. Promo calendar. Joint business development plan implementation (JBP). Key Customers negotiations supporting. Sales&stock analysis. Product analysis & benchmarks. Work with distributors.
Main achievements:
20% СООР investments optimization due to focus on TOP clients & evaluation of activities efficiency.
Not less 97% sales targets achievement on regularly base due to long-terms& short terms TM strategy developing and promo calendar implementation.
Sales increased at 25% in online clients and at 13% in traditional CES retailers due to Gender national promos implementing.
Headphones CatMan projects for 2 customers enhanced average turnover at 12%.
Retention the turnover of the channel 2015vs2014 in the conditions of 15% company sales decline.
December 2011 — January 2013
1 year 2 months
Svyaznoy
Moscow, svyaznoy.ru
Retail... Show more
Head of TM department (Projects, Merchandising, CRM)
Main responsibilities:
In charge of development & implementation company’s merchandising standards& project management.
Project management: initiation, development and management of internal company’s TM & merchandising projects. Analysis of projects efficiency,
People management: hiring, target setting, evaluating, promotion. 6 FTE under direct subordination.
Main achievements:
Successful implementation of 5 national joint in-store projects (Nokia, Samsung, Apple) (creative/production/placing) helped company to sign the contract with Apple of monobrand stores opening.
Developed and initiating a unique project - Shelf Space Management, that helped to manage stock, shelf space and make individual product matrix per each store (more than 2500).
Developed and realized In-store Digital Network project allowed to enlarge advertising capacity & increase revenue of in-store Ads placement in twice.
July 2007 — August 2011
4 years 2 months
Technosila
Moscow, tehnosila.ru
Retail... Show more
Trade / In-store Marketing Manager
Main responsibilities:
In charge of all in-store projects with distributors. Supporting launching of a new sales format for retail stores, commercial conditions developing. The analysis of retail channels. Coordination and management TM budget, execution control.. Carrying out of joint actions with distributors. Prepare reports to the company management. Staff training process maintaining.
Main achievements:
- Developed and established regulations on placing of vendor’s Brand Zone in retail channels of company.
- Created/established new reporting structure of placing of Brand Zone of vendors for retail channels
- Raised efficiency of constant promo-actions of vendors on 14 % via targets.
- Successfully prepaired and started 4 new stores, sales exceeded targets from 15 % to 33%.
November 2005 — January 2007
1 year 3 months
Marketing manager
Main responsibilities:
Planning, budgeting, development and realization of an advertizing campaign of the cinema centre.
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
PROFILE
Have strong focus on development my professional skills in an international FMCG/non-Food Companies in the position of Key Account Manager/Trade Marketing Manager.
SUMMARY / KEY COMPETENCIES
11 years in Sales and Marketing both national and international companies (Philips, Svyaznoy, Tehnosila). Sales& Trade marketing in Philips (Life Style Entertainment).
KPI’s: People management. Sales strategy. Sales planning&forecasting. Target fulfillment. Sales analysis Competitors’analysis. Market analysis, market segmentation & products launching support. Key Accounts joint business plans implementation. Project management. Promo activities implementation&supervision. CRM. Working with distributors.
Higher education
2005
Higher education
Rostov State University
valeology, valeology
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
