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Female, 44 years, born on 10 March 1982

Moscow, willing to relocate, prepared for business trips

Sales & Trade Marketing Lead

3 500 $ in hand

Specializations:
  • Sales manager, account manager

Employment type: full time

Work experience 19 years 1 month

May 2019currently
7 years 1 month

Moscow, sber-tech.com/

IT, System Integration, Internet... Show more

Product owner & Senior Consumer&Market Knowledge Manager
Main responsibilities: In charge of product and sales development Sales: key account management, product customization for KA (X5 Retail Group, LENTA, Dixi group, MacDonald’s, KFC, BurgerKing, Nestle). Product development: Market demand identify. Competitive analysis. New product development (Sales Track & G&L projects): specification, data quality control, data testing. Pricing. Development plan of product, launching. Main achievements:  Realization of consulting project for manufacturer  Development and launching high profitability company’s product (SalesTrack – near real time model of market tracking)  Signing contracts with 3 key brands of industry that helped to return of investments for product  Regular individual targets achievement.
April 2015July 2018
3 years 4 months

Russia, www.philips.ru

Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more

Sales & TM Leader of Regional Sales Department
Main responsibilities: In charge of direct (via distributors) and indirect sales development, total Russia Channels: regional traditional CES & pure on-line retailers (DNS, Ulmart, Citylink, AliExpress, ect.). Sales: People management. Negotiations & build up relationships with Key Customers. Sales strategy. Joint business development plan implementation (JBP). Sales&stock analysis. Sales inventory& Operational planning. Product analysis & benchmarks. Work with distributors. TM: Long-term & short-term TM planning & implementation. Budget management. TM activities’ efficiency analysis. National promos. Promo calendar. People management: Target setting, assessment and staff development, promotion, hiring and dismissing. 6 FTE under direct subordination. Main achievements:  Growth channel share in total business from 24% to 32%.  Increasing TOP client’s turnover at 50% due to optimization annual commercial terms. (DNS)  Increasing on-line clients’ share in total business from 3% to 18%.  Active new client development (Citylink) via JBP promoted sales volume & IHS index to a target within 6 months.  Growing profitability and reducing excess stock level at 20% due to product planning process based on stock&sales analysis implementation.  Keeping the turnover and achieving targets in conditions of sales team optimization.
March 2013March 2015
2 years 1 month

Russia, www.philips.ru

Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more

Trade Shopper marketing manager
Main responsibilities: In charge of suppport direct (via distributors) and indirect sales development, total Russia Channels: Regional traditional CES & pure on-line retailers (DNS, Ulmart, Citylink, AliExpress, ect.). TM: Long-term & short-term TM planning & implementation. Budget management. TM activities’ efficiency analysis. CatMan projects. National promos. Promo calendar. Joint business development plan implementation (JBP). Key Customers negotiations supporting. Sales&stock analysis. Product analysis & benchmarks. Work with distributors. Main achievements:  20% СООР investments optimization due to focus on TOP clients & evaluation of activities efficiency.  Not less 97% sales targets achievement on regularly base due to long-terms& short terms TM strategy developing and promo calendar implementation.  Sales increased at 25% in online clients and at 13% in traditional CES retailers due to Gender national promos implementing.  Headphones CatMan projects for 2 customers enhanced average turnover at 12%.  Retention the turnover of the channel 2015vs2014 in the conditions of 15% company sales decline.
December 2011January 2013
1 year 2 months
Svyaznoy

Moscow, svyaznoy.ru

Retail... Show more

Head of TM department (Projects, Merchandising, CRM)
Main responsibilities: In charge of development & implementation company’s merchandising standards& project management. Project management: initiation, development and management of internal company’s TM & merchandising projects. Analysis of projects efficiency, People management: hiring, target setting, evaluating, promotion. 6 FTE under direct subordination. Main achievements:  Successful implementation of 5 national joint in-store projects (Nokia, Samsung, Apple) (creative/production/placing) helped company to sign the contract with Apple of monobrand stores opening.  Developed and initiating a unique project - Shelf Space Management, that helped to manage stock, shelf space and make individual product matrix per each store (more than 2500).  Developed and realized In-store Digital Network project allowed to enlarge advertising capacity & increase revenue of in-store Ads placement in twice.
July 2007August 2011
4 years 2 months
Technosila

Moscow, tehnosila.ru

Retail... Show more

Trade / In-store Marketing Manager
Main responsibilities: In charge of all in-store projects with distributors. Supporting launching of a new sales format for retail stores, commercial conditions developing. The analysis of retail channels. Coordination and management TM budget, execution control.. Carrying out of joint actions with distributors. Prepare reports to the company management. Staff training process maintaining. Main achievements: - Developed and established regulations on placing of vendor’s Brand Zone in retail channels of company. - Created/established new reporting structure of placing of Brand Zone of vendors for retail channels - Raised efficiency of constant promo-actions of vendors on 14 % via targets. - Successfully prepaired and started 4 new stores, sales exceeded targets from 15 % to 33%.
November 2005January 2007
1 year 3 months

kinomax.ru

Marketing manager
Main responsibilities: Planning, budgeting, development and realization of an advertizing campaign of the cinema centre.

Skills

Skill proficiency levels
BigData
Project management
Agile Project Management
Product Management
Sales strategy
planning&forecasting
Sales analysis
Marketing Analysis
Sales Management
Analytical skills
Управление продажами

Driving experience

Own car

Driver's license category B

About me

PROFILE Have strong focus on development my professional skills in an international FMCG/non-Food Companies in the position of Key Account Manager/Trade Marketing Manager. SUMMARY / KEY COMPETENCIES 11 years in Sales and Marketing both national and international companies (Philips, Svyaznoy, Tehnosila). Sales& Trade marketing in Philips (Life Style Entertainment). KPI’s: People management. Sales strategy. Sales planning&forecasting. Target fulfillment. Sales analysis Competitors’analysis. Market analysis, market segmentation & products launching support. Key Accounts joint business plans implementation. Project management. Promo activities implementation&supervision. CRM. Working with distributors.

Higher education

2005
Higher education
Rostov State University
valeology, valeology

Languages

Russian — Native

English — B2 — Upper Intermediate

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter