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Female, 44 years, born on 17 July 1981
Moscow, metro station Slavyanskiy Bul'var, not willing to relocate, not prepared for business trips
Marketing manager
Specializations:
- Marketing and advertising department manager
Employment type: full time
Work experience 12 years 8 months
September 2018 — July 2021
2 years 11 months
Miratorg, Agroindustrial holding (Supermarket Miratorg)
Marketing manager
1. Marketing plan 360 degrees:
a. Development of annual and monthly marketing support plan based on marketing strategy’s;
b. Plan outdoor advertising (OOH), signs, radio, digital, BTL;
c. Catalogues: promo, image catalogs;
d. Evaluation of the effectiveness of the activities;
2. Opening Events:
a. Organizing new program of events: Testings with suppliers, dj, promos, lotteries;
b. Creation the support plan based on store location specific and planning;
2. HoReCa:
a. Co-marketing activities with Burger&Fries, etc. market players;
b. Design POS-materials: leaflets, table tents, menu, x-banners, etc.;
3. Project management:
a. Cross-marketing activities with partners (Ecco, Rigla, Rosneft, MVideo, etc.) and inside the stores (cross-displays, activities);
c. Launch of a new type of communication with customers: stoppers, price tags, headers;
d. Launch degustation support to provide new product;
e. Research new ways for turnover evaluation: new channels, marketing activities, consumer preferences and etc.;
4. Digital:
a. Design new communication strategy, oriented on new target audience;
b. New site relaunch - became more convenient for consumer;
c. Launch new ECom in two weeks,
d. Sign agreements with main delivery players: Yandex.Eda, Sbermarket, Delivery Club. Preparing documentation for launching Wildberries.
5. Marketing budget: operational and investment.
8 subbordinates
March 2015 — August 2018
3 years 6 months
Arikon Group
Marketing Director
Production of fast food, spices
Progress:
- development of the company's marketing strategy - 2018-2019.;
- development of a system of trade marketing activity for retail chains and key distributors;
- optimization of production costs (optimization of purchase of packaging, corrugated packaging) - savings of more than 5 million rubles/year;
- introduction of system of automation of order: distributor-extract-warehouse;
- delivering the products to the Chinese market.
Functional responsibilities:
- strategic planning: development and implementation of marketing strategy;
- assortment management (more than 750 SKU): full cycle - from development to product launch;
- promotion management: development and implementation of trade marketing strategy, increase of sales profitability; development of tools to improve the efficiency of trade marketing activity; didgital strategy (SMM, launch of new sites on TM, SEO); media planning (Internet advertising, press,
- analysis: capacity, demand, segment needs analysis, competitor analysis, customer Analytics based on life cycle. Study of the main factors influencing real and potential demand.
June 2013 — June 2015
2 years 1 month
Trade Design (HoReCa equipment)
Project Manager (chain restaurants)
Trade Design (HoReCa equipment)
Moscow, t-d.ru
Project Manager (chain restaurants)
Creation and development of "Fast food" direction - equipping of chain restaurants
Progress:
- signed contracts with: KFC, Burger King, Shokoladnitsa, Domino's, Rosinter, Coffee house, Charlie's, etc. – turnover 7.5 million rubles/month. (increase of 30% per month.)
- launched a new catalog "QSR-fast food", participation in the exhibition PIR-2015 with this concept;
- search for new suppliers, developed a new assortment matrix for fast food chains (Frymaster, Electrolux, True, Hatco, etc.) – 40 thousand SKU;
- developed and introduced its own trademarks (STM) – Vortmax, Eksi, Eqta (Italy, China, Poland).
Functional responsibilities:
- planning sales and purchasing of equipment;
- marketing budgeting: promotions, workshops, catalogs, leaflets, exhibitions;
- organization and holding of business forums, webinars, conferences, exhibitions;
- personnel management: project team management (6 sales managers).
06.2013 - 04.2015 - DEPUTY DIRECTOR OF MARKETING DEPARTMENT
Key task: building an effective assortment strategy of the company (technological equipment direction); subordinated to 12 marketers.
February 2012 — March 2013
1 year 2 months
METRO Cash & Carry (Retail)
E-Commerce offer manager
Project work (1 year): "startup" online store
Progress:
- developed and approved by the Board of Directors: assortment, pricing strategy and promotional policy of the online store;
- made a calculation of P&L online store;
- designed regulations work with internal departments and 3PL MSS (warehouse);
- started SKUs: 2012 - 8000 SKUs, 2013 - 12 000 Sku.• project payback calculation (P&L) ,
- signed contracts with 160 suppliers (food / nonfood): marketing, purchasing, bonuses;
- developed the project "water delivery to the office»;
Functional responsibilities:
- testing and integration of the Hybris operating system;
- development of assortment matrix; site taxonomy, SEO, content;
- Department management: 3 managers (product Manager, 2 content managers)
October 2008 — February 2012
3 years 5 months
Komus (stationery,FMCG)
Head of commodity direction (Office and household appliances)
Progress:
- launched STM MEGA in 3 major TC - turnover of more than 25 million rubles per month;
- made rebranding of STM MEGA in TC "Cleaning products" - turnover growth by 15%;
- contracts with new suppliers: Philips, Groupe Seb, Scarlett, Canon, Casio, Bosh, Philips, Samsung, LG, Electrolux;
- additional Marketing preferences from suppliers – more than 60 million rubles (catalogs, marketing campaigns and bonuses for customers).
Functional responsibilities:
- procurement: organization and control of logistics procurement – standard and tender;
- marketing planning: (trade marketing, branding, merchandising);
- category management: assortment matrix management (more than 5 000 SKU);
- development of online store www.komus.ru: content, taxonomy, promotions;
- Department management – 4 people (product managers, logistics).
with on 10.2008 06.2009 – PRODUCT MANAGER of DIRECTION "OFFICE PAPER»
According to the results of the annual assessment transferred to the position of Head of TN "Office and household appliances".
Driving experience
Own car
Driver's license category BAbout me
branding, Marketing, marketing support, Marketing Management, Trading, hall design, outdoor advertising management, Product Launch, Strategic Planning, assortment management, Analytics, Competitor Analysis, Media Planning, segment needs analysis, Marketing Campaigns, Cost Structures, Online Marketing, Google AdWords, development of marketing strategy and promotional plan, Market Research, development of trade marketing plan and implementation, Budgets & Budgeting, Trade Design, project team management, FMCG, Commodities, Rebranding, Department management, Trade Marketing, Category Management, assortment matrix management, eCommerce, Purchase Ledger, calculation of P&L, ADELE
Higher education
2012
Higher education
Financial University under the Government of the Russian Federation
Marketing, PhD
2008
Higher education
Financial University under the Government of the Russian Federation, Moscow
Marketing and management, Marketing
2005
Higher education
Faculty of clinical psychology, Clinical Psychology
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
