Key achievements: • Build long-term relationships & contacts within the Russian government VIP’s and Medical KOL’s that allowed to accelerate launches. • Changing the Custom union regulation for (CU FSMP # 027) to bring it inline with EU 2006 directive • Develop a stronger relationship with regulatory development bodies in Russia • Start-up of Infant Nutritional business from the beginning. Preparation and launch of Enfamil infant formula in Russia in November 2010. • Demand generation from zero levels of Brand Awareness & Usage in 2010 to 77% and 7% accordingly in 2012.

Key achievements: • Professional assessment of market • Brand strategy development • Recommendations & conclusions for NPL Core duties included: • Macroeconomic factor analysis • Regulatory specific summary • Market assessment: Size/growth/segmentation, Market forces analysis (trends, driving forces, restraining forces). • Competitive assessment: Key players, Company profiles for main competitors, Competitive Brand Profiles • Brand Positioning exploring and development • Brand strategy development • SWOT analysis • Customer & Consumer assessment: Needs analysis & Future trends

• Consumer education project developing and launch • Governmental relationship (GR) establishing, enlarging KOL & VIP network • Starting campaign to include fresh dairy products to officially recommended healthy nutrition “pool”. Core duties included: • Medical support of functional brands o strengthen health brands benefits communications to consumers o medical visits: Moscow & St-Pt plus outsourcing MR in 10 regions o partnerships with the scientific societies and associations o clinical and epidemiology study o relations with KOL/VIP o medical events participation and organization • Consumer line (Hot line) management • Leadership of team of 21 people (including med reps) • Consumer information & education program creation to promote healthy nutrition habits • Gaining sustainable impact & influence at State Level (Health Nutrition areas) o establish strong external network with state organisations o promote fresh dairy products as a key element of healthy nutrition o build Health Marketing activity in line with State Health programs

Key achievements: • TheraFlu Market shares growth by 5% (from 19 to 24%)(value) • Sinecod & Vibrocil medical marketing and consumer promotion expansion based on productive contacts with Medical KOL’s • Start of the Pediatric multi-steps program (Sinecod & Vibrocil). Core duties included: • Business planning: Create long-term business and marketing plans for the assigned brands. Set up targets for market shares, portfolio optimization etc. Plan new product launches and implement their proper launch on the Russian market. • Budgeting: Develop and maintain control over brands’ annual budget. • Advertising: Interface with advertising agencies; provide brand briefs for strategic and creative work. Work with creative and media agencies to develop appropriate media plan. • Promotions: Develop and implement consumer promotions plan. Ensure that all promotions are executed properly. • Pricing: Monitor competitive framework and recommend appropriate price points • Sales Communication: Ensure that sales management and field representatives are kept informed of all brands strategies. • Sales/Market Analysis: Utilize both internal data as well as external research (retail audit, qualitative and quantitative data) to evaluate the opportunities and trends in the market.

• Start of Nutritional business in Russia from the beginning. Re-launch of Similac brand (infant formula). • Brand strategy development and implementation • Build long-term relationships & contacts within the Russian government VIP’s and Medical KOL’s Core duties included: • Identifying of trends and competitors activities analysis. Russian and CIS market monitoring. Setting future direction for new products and business opportunities. • Developing and implementation of sales strategies, conditions and prices to achieve sales targets, margin and market share goals. • KOL & VIP maintaining and expanding contacts. • Preparation of the annual marketing, sales and financial plans and long range plan. • Achieving volume and profit targets with maximizing country profitability. • Financial management: budget and expenditures proposal and monitoring. Setting up of margin goals. Pricing policy development. • Forecasting & warehousing: responsible and track 6-month rolling forecast. Inventory control. Starting of new warehouses (on the base of outsourcing) in Russia. • People management (7 direct reports): Providing the division's sales and marketing team with the leadership and direction, organization of medical representatives field visits program, staff development, motivating and challenging to achieve top performance. • Regulatory issues & problem solving

Key achievements: • New National brand creation from zero, reorganization of bulk assortment into branded one. • Development and launch of 3 national sub brands including more than 50 SKUs each. • A New Health food brand development preparation. The same core responsibilities with more attention to creation and launching of new brands and to ATL activities (media planning, new commercial copies development and shooting).

Key achievements: • 10 successful product launches • Effective direct marketing programme launch • KOL & VIP relationship management Core duties had emphasis on BTL activities (direct marketing, trade and consumer promotion, providing full marketing support to the Sales Force in Moscow and 10 regions all over Russia.)