— Product development management (web and mobile app) — Backlog creation and prioritization, development task assignment — Metrics analysis (conversion, retention, funnel) and identifying growth opportunities — Marketing: hypotheses, traffic, landing pages — Design collaboration and UX oversight — Gathering and analyzing business and user requirements — Process optimization and automation (CRM, integrations)

Tools and Technologies: Analytics: SimilarWeb, Wordstat, GA, Metrica, GTM. SEO: Topvisor, Webmaster, GSC. Development/Design: WordPress, Tilda, Figma. Automation: Make.com, ChatGPT, CRM, chatbots. Management: Jira, Trello, Bitrix24. Other: 1C, Python, JS, HTML/CSS, SQL. Experience: — Product Management (rabotut.ru): product launches and development, strategy, roadmaps, metrics growth. — Budgets: Management from ₽3.5 million, ROI/ROMI optimization. — Analytics and Market: competitive analysis, data-driven decision-making. — Teams: Coordination of development, design, and marketing (Agile). — Metrics: CAC, LTV, Retention, A/B testing, funnels. — Products: Mobile app launch, CRM integration. — UX and websites: Landing pages and website, increased conversion. — Traffic: Fraud reduction by 80%, cost per lead by 40%. — SEO: 120% increase in CCI due to content optimization and automation. — Automation: Chatbots, +25% increase in contact conversion. — Reputation: Rating increase from 2.9 to 4.1. — Contractors and document management: Partner management, 1C integration.

— Sales funnel development with the Commercial Director — PPC contractor management, lead processing audit — Email newsletters and cold campaigns within the database — SEO: WordPress, semantics, links, new pages — Web development: prototypes, task setting, contractor oversight — Preparation of presentations and media publications

— Market and target audience analysis: SWOT, product analysis, focus groups, metrics — Brand development: roadmap, content strategy, budgets, channel selection — ​​Pricing: market analysis, service launches, promotions and discounts — Content and PR: content plan, materials for media/social media, releases with links — Social media: management, auto-posting, publication preparation — ​​Events: organization and presentations, promotional materials — Production: photo shoots (9 in 10 months), service and product shoots — Bloggers: search, communication, collaboration — ​​Contractors: management of copywriters, designers, IT, agencies — Personnel: interviews, training, regulations