Direct contact and interaction with business owners Activity Description: Consulting and operational management for commercial and retail companies in various business sectors (Beauty & Health, Sport retail, Fashion retail, E-commerce, B2B, B2C). Main focus — sales strategy development. Creation, development, and scaling of franchise models, as well as business process optimization. Key tasks and achievements: • Development of business growth strategies and scaling of franchise networks for large and medium-sized companies. • Organizing "from scratch" projects: market analysis, location selection, designing business models, and creating sales department structures. • Auditing current business processes: identifying weak points and implementing optimal solutions to improve efficiency. • Development of franchisee launch and support department structures, adapted for scaling networks from 50 to 500 partners. • Formation of franchise roadmaps, including financial result forecasts, profitability calculation, resource descriptions, and implementation stages. • Implementation of standards and guidelines for managing franchise networks, including automation and the creation of transparent business processes. • Development of commercial offers and investment packages aimed at attracting partners and investors. • Organizing marketing activities to increase client acquisition and improve the positioning of franchise products. • Market potential analysis and developing strategies for entering new markets. Results: • Prepared a scalable business model that is successfully applied for network expansion, including creating structures and standards for partners' operations. • Developed a management structure that improves operational efficiency. • Created documents simplifying the launch and support of franchisees at various development stages. • Implemented a simplified model for working with partners by introducing clear standards and optimizing interaction processes. • Implemented an automated process for handling incoming requests, which improved the lead-to-deal conversion rate and sped up the handling of incoming inquiries.

Management of a network of beauty salons "BABOR BEAUTY SPA" on the territory of the Russian Federation. Selling a franchise. Preparation and launch of new beauty salons. Salon format from 70 - 500 sq.m. https://lp.baborfranchise.ru • Expansion of the franchise network and maintenance of existing partners • Participation in exhibitions, business conferences and specialized forums to attract partners • Analysis of the functioning of the company's existing franchising channel (franchise sales, openings, operational management of existing franchisees), identification of difficulties and their solution • Development of proposals for the franchising direction and strategy for the development of the franchising network • Implementation of the sales plan and targets • Development, implementation of effective franchise sales processes • Planning and implementation of the company's strategy in this business area • Organization and control of the process of opening partner beauty salons • Monitoring compliance with the standards and regulations specified in the brand book • Management and coordination of the team's work: setting goals, planning, activities, monitoring the implementation of tasks and plans, determining the most promising activities • Business planning, budgeting • Preparation of analytical and management reporting on the work of the department Achievements: - Repackaging of the franchise documents package - Development of a new financial model - Development and implementation of a chatbot for a franchise - Development and implementation of a development plan for existing franchisees - Implementation of a planning system, signing schedules for the future period - Increase in the number of new leads +30%, 2022/2021 - Implementation of automated work in Bitrix 24 - Development and implementation of merchandising standards - Organization of an annual conference for franchisees. SberUniversity 2022 - New partners "BABOR BEAUTY SPA" (Bryansk, Tula, Novorossiysk, St. Petersburg)

Company franchise line creation: Packaging, sales and development of franchising business in Russia and Former Soviet Republics - Definition of conditions and financial model - Creating of franchise offer on franchise market - Searching franchising partners, negotiating with the subsequent conclusion of the contract - Analysis of potential places for opening a store. Calculation of the financial model. - Creating a franchise development strategy - Regulation and automatization of business processes - Franchise book development - Franchise and purchase order agreements development - Organization of new partner’s training before the new store opening Achievements: Opened franchise stores: - Khabarovsk, Russian Federation - Ulan-Ude, Russian Federation - Bishkek, Kyrgyz Republic - Yakutsk, Russian Federation New contracts signed for 2019 (1,1 million €) : -Makhachkala, Russian Federation -Minsk, Belarus -Astana, Kazakhstan -Kaliningrad, Russian Federation -Irkutsk, Russian Federation -Abakan, Russian Federation -Omsk, Russian Federation -Krasnoyarsk, Russian Federation -Surgut, Russian Federation

Managing a network of 170 franchised stores in the Russian Federation, Kazakhstan, Belarus: - KPI key indicators control and analysis - Network sales plan implementation -Control of receivables - Franchisee partner’s operational management level enhancement and project’s standards at conceptual level maintaining -Business planning, budgeting, forecasting in the direction of franchising, wholesale, e-commerce partners and online store - Sales geography expansion - Sales management of e-commerce partners (Wildberris, Lamoda) E-commerce, Online store operational management: - Online store division development (employees functions description) - Assortment matrix control - Analysis of the target audience and purchase funnel - Marketing campaigns launch - Management and control of the call center. Cost optimization, implementation of KPI indicators, analytic reports. - External service partners supervision, cost optimization - Parcel terminals working procedure elaboration - Management and control of the photo studio - Development of the contract of freelance photo retouching services provision - Development of an algorithm of product’s picture placement in the shop-window of the online store from the moment of the sample’s receipt -Elaboration and automation of return processes -Annual budgeting Achievements: - Increase of wholesale distribution geography - Sales growth,2017/2016, +15% - Increase of franchise turnover, +20% 2016/2015. - Online store sales growth +25% 2017/2016 - Cost optimization

Functions: • Management of existing franchise projects (KPI, ROS) Search for new partners, new contracts conclusion • Account receivable management • Work standards compliance control • Lease negotiations • Monitoring of existing franchising projects. • Work on a pre-order session (SS, AW) with existing partners. Placing orders. • Negotiations with existing development partners in the region • Implementation of the collection shipments plan. Fulfillment of the revenue plan • Work with contracts on the deferred payment system. Collateral work (bank guarantee, real estate). Coordination with the legal department. Over the entire period of work in the company had experience working with such regions as: Central Russia, Moscow and Moscow Region, and Siberian Federal District. Achievements: • Launch of 30 franchise projects (Sportlandia project, Columbia project). • Optimization of projects, increasing efficiency. • Receivables reduce of customer base • Implementation of customer loyalty bonus program. •Order quantities growth and sales geography expansion

03.2006–07.2007 Duties: • Concept store management, Maintaining the operational result of the store at the planned level. Progress: • Opening of a concept store in Sochi. Full launch of the project (from construction to hiring the staff). The total area of the store - 1200 sq.m. • During the management, the store was brought to a cost-effective level with a monthly turnover of $ 250,000. Store administrator 12.2005 - 01.2006 Duties: • Boutique management - Adidas Originals department Staff training Progress: • Introducing a new in-store training system. • Introduction of variously formatted contests for the sale of goods with a low sales rate. • Reduced level of theft inside the store. Storekeeper 2004-04-04.2005 Duties: • Management and accounting of store inventory. Progress: • Developed instructions for the storage system of goods. Sales representative 2004-04-04 Duties: • Consultation and selection of the right assortment for customers Progress: • Receiving awards for effective presentation of goods to the buyer • Receiving awards for expanding the base of regular customers. • Receiving rewards for efficient sales of goods with a low sales rate.