The break from office work is due to personal circumstances. Clients: Unilever (AHC), DTMS, Global Dent (Global White, Water Dent), Mila Marsel. - Development of a strategy for launching and developing brands in beauty retail (L’Etoile, Golden Apple, Rive Gauche, Ile de Beaute): preparation of commercial proposals, annual plans for trade marketing activities and calculation of investments through distribution channels, analysis of the competitive environment. - Selection of optimal tools to increase brand sales. - Recommendations for working with product stock: introducing new products, optimizing and expanding the range, planning by SKU. - Recommendations for working with field personnel of the brand and beauty retailers: a plan for developing motivational and training programs. Achievements: - Unilever: analyzed and provided recommendations for strengthening the brand development strategy in the L'Etoile chain through optimal trade marketing tools. - DTMS: developed a project to launch and develop a brand in beauty retail, followed by increased sales and expanded distribution. - Global Dent: built effective communications and a system for working with beauty retailers, prevented the brand's elimination from the Golden Apple chain, analyzed investments from previous periods and developed an annual trade marketing plan and investment volume for increasing sales. - Mila Marsel: analyzed the brand's work in beauty retail, developed a marketing plan for brand promotion and development (channels and tools) taking into account all distribution channels, and provided recommendations on the optimal investment volume in beauty retail, taking into account sales plans.

Brand: Kenzo. Clients: L'Etoile, Golden Apple, Rive Gauche, Ile de Beaute, Sephora. - Building and developing long-term partnerships with key clients. - Achievement of the sales plan. - Participation in commercial negotiations with key clients. - Development of a brand's trade marketing strategy in the local market. - Development, implementation and analysis of the effectiveness of TM brand events (by year/ by quarter/ by month/ by day): launch of new products, including: advertising design, motivational programs, sprayings, gifts for purchase (3-4 waves/year for each client); chain animations (40/year), discounts (50/year), off- & on-line clients’ days (200 & 30/year), samplings (6 waves/year). - Development, monitoring and regular updating of the TM budget (by clients/ by years/ by months/ by all types of expenses). - Working with P&L. - Preparation of presentations and reports. - Analysis of the competitive environment. - Managing the work of a trade marketing specialist, coordinating the work of suppliers. - Cross-functional interaction with marketing, commerce, accounting, etc. departments. - Ordering advertising materials for 1400 points of sales. - Document flow. Achievements: - Increased brand sales during TM events by 100% or more. - Developed and implemented an annual individual TM strategy for each key client based on a monthly analysis of the effectiveness of TM activities and the competitive environment. - Developed and implemented an effective system of cross-functional interaction (a single calendar for all areas of work with the brand) for all related departments, thus: eliminating the information vacuum and accelerating the work processes of planning, approval, decision-making and subsequent actions. - Developed and implemented a transparent annual budgeting system for the Kenzo brand (standardization and unification of expenses by client/by month/by type of expenses), thus: accelerating the processes of planning/regular budget updating and preparation of financial reports (e.g. preparation of monthly financial reports for HQ was reduced from 2 hours to 15 minutes).

Brands: Nina Ricci, Paco Rabanne, Carolina Herrera, Prada, Valentino, Antonio Banderas, Shakira, Beneton. Client: Rive Gauche. - Building and developing long-term partnerships with key client. - Achievement of the sales plan. - Participation in commercial negotiations with key client. - Development, implementation and analysis of the effectiveness of TM events for the Rive Gauche (by year/ by quarter/ by month/ by day): launch of new products, including: advertising design, motivational programs, sprayings, gifts for purchase, samplings (3 waves/year); chain animations (3/year), discounts (10/year), off-line customer days (10/year); special projects. - Development, monitoring and regular updating of the TM budget. - Working with P&L. - Preparation of presentations and reports. - Analysis of the competitive environment. - Coordinating the work of suppliers. - Cross-functional interaction with marketing, commerce, accounting, etc. departments. - Ordering advertising materials for 1400 points of sales & the needs of all departments. - Document flow. Achievements: - Achieved record sales growth and market share for the Nina Ricci and Paco Rabanne brands by developing and implementing a TM action plan to support the launch of new products Paco Rabanne Lady Million EDT (sales increase by 155%) and Nina Ricci L’Extase (sales increase by 255%). - Developed and implemented a new distribution model and premium TM strategy for the Prada and Valentino brands in the Rive Gauche network. With a 50% reduction in distribution for both brands, sales increased by 180% for Valentino and 250% for Prada. - Developed and implemented a competitive environment analysis system for key clients (Rive Gauche, L'Etoile, Ile de Beaute, Golden Apple), thus: increasing the speed and effectiveness of TM strategy planning and tactical steps to sales growth. - Developed and implemented a budget planning system for Puig brands in the Rive Gauche, thus: accelerating the process of planning and regularly updating the budget and preparing financial reports.

Client: Salomon and others. - Building and developing long-term partnerships with a key client. - Development and implementation of marketing projects. - Participation in commercial negotiations. - Development, monitoring and regular updating of the projects’ budget. - Control over accounts receivable. - Business development with current and new clients. - Document flow. Achievements: - Increased turnover for key client Salomon by 4x in 9 months. - Organized series of Salomon ski tests in Russia.

Brand: Clinique. - Daily communication with the media: handling requests and providing all necessary PR materials, initiating publications; reports, document flow. - Participation in the organization of PR events, press tours and product presentations. Achievements: - Regularly achieved key performance indicators for PR campaigns and media citation ratings: skin care products – top 5, decorative cosmetics – top 10. - Increased brand loyalty among media and opinion leadres (expanded their base), increased the number of publications.

Brands: Bvlgari, Salvatore Ferragamo, Emanuel Ungaro, Frederic Malle. Clients: L'Etoile, Rive Gauche, Ile de Beaute, Golden Apple, GUM, TSUM and others. Training manager: - Development and implementation of an annual training plan, motivational programs; budgeting, reports, document flow. - Managing the work of a Junior Training Manager and a team of consultants (20 people, Moscow and St. Petersburg). PR manager (additional functionality since 03.2010): - Daily communication with the media: handling requests and providing all necessary PR materials, initiating publications; reports, document flow. - Participation in the organization of PR events, press tours and product presentations. Achievements: - Built an effective management system for the entrusted staff, increased their efficiency and reduced their rotation. - Increased sales by 80% through training and motivational programs for internal and beauty retail staff.

- Clients registration. - Cash and non-cash operations.