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Female

Moscow, not willing to relocate, prepared for occasional business trips

Marketing manager / product manager

Specializations:
  • Product manager
  • Project manager

Employment type: full time, part time, project work/one-time assignment

Work experience 26 years 7 months

January 2018currently
8 years 5 months
Индивидуальное предпринимательство / частная практика / фриланс

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

marketing manager and consultant, product manager
2 main projects during 3 years: 1) 2018 - marketing research for the New Economic School. 2) 05.2019 - currently - the website Живоенаследие.рф: - Digital marketing manager: Developing, implementing and coordinating digital marketing strategies and activities for the website including SEO, SMM, Email marketing, campaigns in the Яндекс.Директ and Google.Adwords. - Product manager: Coordinating developers' teams working on the website and the mobile applications "Живое наследие" for Android and iOS.
March 2017July 2017
5 months
Letovo Sсhool

Moscow, www.letovo.ru

Educational Institutions... Show more

Director of Admission Campaign (by contract basis)
Objectives: • To develop admissions policies, rules and procedures for the first admissions campaign; • To organize admissions committee’s work; • To conduct the first round of admissions (on-campus tests and interviews, online tests for prospective students from regions, interviews with parents etc.) Achievements: • All procedures and policies regarding admissions were developed and finalized; • Online platform for selecting prospective students from regions was launched; • 22 prospective students were selected among the pool of 518 prospective students.
November 2014March 2017
2 years 5 months
New Economic School

Moscow, www.nes.ru

Educational Institutions... Show more

Admissions and Educational Marketing Director
Responsibilities & tasks: 1) Developing and implementing marketing and communication strategies to increase the number of quality students at NES: • Making proposals regarding the development of educational programs, tuition, financial aid policies etc. to ensure that NES educational programs are competitive. • Developing marketing and communication plans to achieve admission goals. • Managing the marketing and admissions campaigns: - Preparing content (interviews/videos/special projects and events with professors, students and alumni etc.) for promoting NES through Internet (Web-site, SMM, advertising through social networks, direct mailing campaigns) and off-line. - Organizing open houses, open lectures and other events that attract prospective students. - Coordinating development of marketing materials – brochures, videos, presentations etc. 2) Leading the Admissions and Marketing Department and admissions campaigns: • Developing, managing and directing Admissions and Marketing Department (setting the department’s budget, developing action plans, supervising employees etc.). • Developing admissions rules and organizing special admissions events (Olympiads, preparatory courses etc. ) aimed at increasing the number of quality students. • Organizing NES admissions committee’s work - working with members of the administration, faculty, students and alumni to organize specific efforts for attracting and retaining students. • Ensuring that all legislative requirements regarding admissions are met. 3) Recruiting new students: • Attracting ambassadors (students, alumni, employees) who help promote the School and its programs. • Helping ambassadors with scheduling visits to high schools and colleges as well as with presentations and talking to prospective students about what the School offers and what advantages are in place (high quality education, promising career, interesting campus life etc.). • Providing individual consultations for prospective students and their parents regarding entering NES. • Overseeing the process of admissions to the School. Achievements: • 2 new master’s programs were successfully promoted and marketed. • The number of students increased by 15% in 2015 and by 40 % in 2016. • Such activities as launching and marketing new programs, NES Olympiad, new financial aid rules, more aggressive marketing and advertising campaigns allowed to increase the number of students with NES prices which were 70-100% higher than those of competitors and with the lack of budget places (only 10 budget places in 2015 and 20 budget places in 2016).
June 2010November 2014
4 years 6 months
New Economic School (NES) & Higher School of Economics (HSE)

Moscow, nes.ru/ba

Educational Institutions... Show more

Executive Director of Joint HSE-NES Undergraduate Program
Responsibilities: * Doing all the preparatory work (with the vice-rector and the program taskforce) to launch the new academic program. * Working closely with two co-directors (from HSE and NES sides) to manage the day-to-day operations of the program. * Developing policies and procedures for the academic program drawing upon the best practices and policies of international universities and colleges. ; * Preparing regular meetings of the program board and joint meetings of HSE and NES (preparing issues for the agenda, facilitating and summarizing discussions). * Facilitating communications with instructors (including new international hires) to orient them, to address all their questions and to resolve all their issues (overall number of instructors is about 50 persons per each academic year). * Overseeing and coordinating all operations regarding the academic process such as registration process, scheduling classes, obtaining syllabi etc. * Handling student evaluations and overall program assessment to prepare suggestions for further improvement. * Participation in organizing admission campaign, marketing and advertising. * Overseeing 3 full-time employees. * Preparing program budgets and monitoring program expenses. Working closely with NES financial director and HSE financial department. * Being program's liaison with HSE/NES student service offices, NES career development office, HSE/NES admission offices, and other administrative offices. * Preparing documents for licensing and accreditation. Other responsibilities at NES: * Participation in developing and launching 360-degree performance evaluation system. * Participation in launching NES international office and in implementing its projects. * Participation in development of NES learning management system - the branch for the Undergraduate program.
February 2001May 2010
9 years 4 months
Regional Information-Resource Foundation

Ulyanovsk, ul-rif.ru

Public Activity, Political Parties, Volunteering, Non-Profit Organizations... Show more

Founding Director
The field of activity: providing educational services (trainings, workshops, conferences) for nonprofit organizations and government bodies, implementing projects and programs aimed at the development of the nonprofit sector and non-governmental organizations in the Ulyanovk region. Responsibilities: * Managing the organization: planning, organizing, staffing, leading, and controlling functions, overseeing from 4 to 10 people. * Maintaining and facilitating communications with board members/stakeholders/partners (existing as well as potential partners); preparing proposals/projects for them, negotiating and interacting with them. * Facilitating the process of strategy development and strategy implementation. * Developing projects aimed at the nonprofit sector development. * Fundraising for the foundation and its projects. ; * Preparing documents for participation in tenders and grant competitions. * Preparing reports and presentations for donors and other stakeholders. * Financial management and budgeting. ; * Providing consultations, workshops and seminars focusing on specific areas of nonprofit management. Achievements: * Started, ran, developed the organization from the very beginning at the age of 23 ; * Managed more than 40 projects in the sphere of the nonprofit management obtained grant support on the international, all-Russia and regional level. * Conducted about 100 seminars, workshops and trainings on such topics as project management, strategic planning, PR and marketing, grantwriting, volunteer management and board development. * Implemented about 20 consulting projects in the field of organizational development, strategy development, project management. ;
February 2009October 2009
9 months
Center for Strategic Consulting

Moscow

Business Services... Show more

Senior consultant (part-time)
Functions: * Coordinating project activities and supervising regional partners. * Preparing, organizing and conducting focus-groups, surveys, interviews in 7 regions. * Preparing regional and final analytical reports. Achievements: coordinated the project implementation in 7 regions (21 municipalities), conducted research and prepared analytical reports in 2 region (Rostov and Irkutsk regions), and prepared sections for final analytical report.
February 2008February 2009
1 year 1 month
Community Foundation Partnership

Moscow, p-cf.org

Public Activity, Political Parties, Volunteering, Non-Profit Organizations... Show more

Executive Director (part-time)
Functions: * Interacting with Partnership's members, providing methodological, consulting and other support to them. * Initiating and implementing organizational development projects, interaction with existing and potential donors, preparation proposals and project reports for them. * Board development. Achievements: Initiated and coordinated the process of Partnership’s strategy development.
November 2007August 2008
10 months
Moscow School for Nonprofit Management

Moscow

Educational Institutions... Show more

Trainer (part-time)
Conducting trainings on the following topics «GR & FR (government relationships and fundraising)», «Project management in nonprofit organization», «Marketing nonprofit services and products»
January 2007June 2007
6 months
Center for Business Education, Ulyanovsk State Technical University

Ulyanovsk, www.mba73.ru/

Educational Institutions... Show more

Instructor in MBA program (part-time)
Teaching Change Management course for MBA students
September 2004May 2005
9 months
North Park University, Axelson Center for Nonprofit management

Other regions, www.northpark.edu/centers/axelson-center-nonprofit-management/

Educational Institutions... Show more

Intern
- conducting marketing research for the Center, - participation in organizing Symposium for nonprofit professionals.
June 1999January 2001
1 year 8 months
Ulyanovsk State University

Educational Institutions... Show more

Deputy director on information technologies
Responsibilities: * Working closely with the vice-rector on information technologies, the Center for Telecommunications and the library to develop projects in the field of information technologies. * Developing and managing IT projects. ; * Fundraising for IT-projects. Preparing documents for grant proposals, negotiating and interacting with funding organizations. * Overseeing 2 full-time employees. Achievements: * During 1.5 years of work electronic catalog, electronic library and the web-site for university's library were developed.

Skills

Skill proficiency levels
Market Research
Social Media Marketing
Budgeting
PR
Marketing Communication
Project management
Leadership Skills
Marketing Events
Teamleading
Teambuilding
Teamplayer
Business Planning
Business English
Digital Marketing
Product Management

About me

Highly motivated and dedicated professional with more than 20 years of experience in non-profit and education management and marketing. Strong administrative, leadership and communication skills. Goal oriented, positive thinker, strong teambuilding and problem-solving skills. Extensive skills in using different software.

Higher education (master)

2017
Higher education (master)
North Park University (USA, Chicago)
School of Business and Nonprofit Management, Masters in Organizational Leadership
1999
Higher education (master)
Moscow State University (branch in Ulyanovsk)
Mechanical- mathematical Department, Applied Mathametics
1999
Higher education (master)
Moscow State University (branch in Ulyanovsk)
Department of Linguistics and Intercultural Communication, English and Cross-Cultural Communication

Languages

Russian — Native

English — C2 — Proficiency

Professional development, courses

2021
NGO Management Programme
Московская школа управления Сколково
2020
SEO
Нетология
2018
Research Proposal: Initiating Research; Qualitative Research
US Davis, Market Research
2018
SMM-менеджер
Нетология
2017
Введение в производство массовых онлайн-курсов
МФТИ
2012
Workshops for university administrators
Central European University (Budapest, Hugary), 'Internationalizing your university' workshop
2011
Workshops for university administrators
Central European University (Budapest, Hugary), 'Succesfull teaching development strategies for universities' workshop
2010
Workshops for university administrators
Central European University (Budapest, Hugary), 'Benchmarking for universities' workshop
2008
Senior International Fellows Program
New York University, nonprofit management
2005
Young leadership fellow program
International Research and Exchange Board (IREX), nonprofit management

Tests, examinations

2004
TOEFL
IREX, English

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Up to one hour