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Female, 46 years, born on 21 November 1979

Moscow, metro station Molodyozhnaya, not willing to relocate, prepared for occasional business trips

Key Account Manager

Specializations:
  • Sales manager, account manager

Employment type: full time, part time, project work/one-time assignment

Work experience 21 year 1 month

December 2018currently
7 years 6 months
Global Blue

Moscow, www.globalblue.com

Key account manager
Key Account Manager (Tax Free Serviсe) • Delivering Tax Free Service sales targets with Top Russian Accounts and Global Accounts presented in Russia (TSUM, Bosco Group, Louis Vuitton, Dior, Prada, RLG, Mercury Group, и etc.) • Responsible for acquisition of new clients • Supporting clients with guidance about products and services • Providing appropriate training to shops personnel, improving client’s personnel knowledge and ability to maximize Tax Free Service effectiveness • Growth strategy development for clients • Analyzing business statistics, present results • Controlling the receivable to minimize bad debts exposure • Defining the contract terms & conditions with clients • Manage the assigned merchants’ portfolio, deliver regular customer’s visits and fully document customer exchanges in the CRM Key Achievements: 1. +39% Ix YA EBITDA 2. +27% New clients affiliated
July 2015March 2018
2 years 9 months

Russia, www.coty.com

Retail... Show more

Key Account Manager Luxury Division (Perfumery)
• Deliver top customers sales volume targets • Negotiation with customers on trade terms (in cooperation with the distributor) and joint business planning • Customize initiative presentations and available marketing activities and present it to customers • Listing of all dedicated initiatives • Implementing in-store/on-shelf equipment relevant to brand-channel strategy • Negotiate and deploy effective POGs, control POG Maintenance • Maintenance of effective matrix/PSKUs by customer • Advertising&Promo budget management by customers • Field visits to control the performance of customer and distributor • Field co-visits with RD personnel to coach on COTY strategies and in-store presence improvement • Detailed sales analysis and reporting, competitive activities tracking • Ad-hoc reporting customers information: prices, promo, etc. • Ad-hoc requests by Trade Marketing teams (Example: to control Marketing Research inside customer stores, photo reports, photo permission for audit merchandisers, etc.) • Joining COTY company happened due to merger of COTY company and P&G Perfumery & Hair Care Professional Departments Key Achievements: 1. +55% Ix YA volume growth vs company average in 2016 with Podruzhka customer behind standard planogram implementation in 162 stores 2. +200% Ix new products distribution (Mexx, James Bond) in Ruble Bum stores in 2016 vs regular listing behind outdoor co-promo, + 100% Ix ROI vs plan
March 2013July 2015
2 years 5 months

Moscow, www.joinpg.ru

Retail... Show more

Territory Account Manager National Accounts (Okey, Lenta Moscow&Moscow Region HMs)
• Delivering section (9-15 hypermarkets) volume sales targets • Achieving targets in stores on distribution, pricing, shelving and planograms, merchandising and promo activities • Resolve customer complaints through customer engagement, investigation, and development of solutions • Management of merchandisers team: 30 merchandisers and 2 supervisors Key Achievements: 1. +3% section volume Ix vs target in 2015 behind + 43% local promo negotiated and executed directly with Hypermarkets Management 2. +7% Hair Care volume Ix vs YA in Okey Hypermarket Noginsk behind shopper based behavior category redesign (planogram changed)
March 2007March 2013
6 years 1 month

Moscow, www.joinpg.ru

Retail... Show more

Trade Marketing Specialist Corporate Trade Marketing Department
• Leading of Sales Department Trade Marketing communications • Initiative Master Plan coordination • Initiative products quota management • Distributors promo funds management • Management of a group of 7 specialists • Coordination of corporate trade marketing programs (Multi Brands Initiatives) • Coordination & budget management of Consultancy programs (500+ people across Russia) • POSM production, logistic coordination and control of use • Events management • Consumer loyalty program Key Achievements: 1. + $80 M per year savings behind internal initiative communications digitalization – development&deployment single web-portal “One Stop Shop” 2. Initiative Toolkit delivery quality upgrade: +20% growth of toolkit quality and reliability, -50% of toolkit delays behind close collaboration with Category Trade Marketing, Logistics and other Corporate Trade Marketing Teams 3. 1 specialist promotion
January 2006March 2007
1 year 3 months
O3 (Pharmacy chain, Part of “Rigla” since 2007)

Moscow

Medicine, Pharmaceuticals, Pharmacies... Show more

Marketing Analyst
• Sales analysis&planning of drugstores • Development, coordinating and result analysis of promo programs • Marketing research of regional demand, competitors environment • Pricing • Stock management optimization • Improvements for analytical accounting system • Control of base assortment availability and out-of-stock analysis
September 2004January 2006
1 year 5 months
Parfumarket

Moscow

Marketing specialist/analyst
• Sales analysis, assortment & pricing policy, merchandising standards deployment, trainings for sales ladies • Market research, coordinating of in-store trade marketing programs

Skills

Skill proficiency levels
Trade Marketing
Sales Management
Negotiation skills
Presentation skills
Marketing Analysis
Sales Planning
Project management
Sales Skills
MS PowerPoint
Key Account Management
Analytical skills
Управление отношениями с клиентами
Market Research
Account Management
Driving Licence B
Organization Skills
Teambuilding
Time management
Знание техники продаж
Пользователь ПК
Точность и внимательность к деталям
Управление проектами
Business Development
Team management
MS Outlook
MS Access
Английский язык
Ведение переговоров
Управление продажами
Управление персоналом

Driving experience

Own car

Driver's license category B

About me

Purposeful, analytical mindset, cheerful, communicative person Hobby: traveling, dancing, singing, reading, enology, skiing, skating

Higher education

2004
Higher education
2002
Higher education

Languages

Russian — Native

English — C2 — Proficiency

French — A1 — Basic

Turkish — B1 — Intermediate

Professional development, courses

2017
Digital Marketing
International Higher School of Marketing and brand Management
2015
Marketing for Professionals
Higher school of Marketing and Business Development

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter