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ЗарегистрироватьсяWas more than two weeks ago
Female, 46 years, born on 21 November 1979
Moscow, metro station Molodyozhnaya, not willing to relocate, prepared for occasional business trips
Key Account Manager
Specializations:
- Sales manager, account manager
Employment type: full time, part time, project work/one-time assignment
Work experience 21 year 1 month
December 2018 — currently
7 years 6 months
Global Blue
Moscow, www.globalblue.com
Key account manager
Key Account Manager (Tax Free Serviсe)
• Delivering Tax Free Service sales targets with Top Russian Accounts and Global Accounts presented in Russia (TSUM, Bosco Group, Louis Vuitton, Dior, Prada, RLG, Mercury Group, и etc.)
• Responsible for acquisition of new clients
• Supporting clients with guidance about products and services
• Providing appropriate training to shops personnel, improving client’s personnel knowledge and ability to maximize Tax Free Service effectiveness
• Growth strategy development for clients
• Analyzing business statistics, present results
• Controlling the receivable to minimize bad debts exposure
• Defining the contract terms & conditions with clients
• Manage the assigned merchants’ portfolio, deliver regular customer’s visits and fully document customer exchanges in the CRM
Key Achievements:
1. +39% Ix YA EBITDA
2. +27% New clients affiliated
July 2015 — March 2018
2 years 9 months
Russia, www.coty.com
Retail... Show more
Key Account Manager Luxury Division (Perfumery)
• Deliver top customers sales volume targets
• Negotiation with customers on trade terms (in cooperation with the distributor) and joint business planning
• Customize initiative presentations and available marketing activities and present it to customers
• Listing of all dedicated initiatives
• Implementing in-store/on-shelf equipment relevant to brand-channel strategy
• Negotiate and deploy effective POGs, control POG Maintenance
• Maintenance of effective matrix/PSKUs by customer
• Advertising&Promo budget management by customers
• Field visits to control the performance of customer and distributor
• Field co-visits with RD personnel to coach on COTY strategies and in-store presence improvement
• Detailed sales analysis and reporting, competitive activities tracking
• Ad-hoc reporting customers information: prices, promo, etc.
• Ad-hoc requests by Trade Marketing teams (Example: to control Marketing Research inside customer stores, photo reports, photo permission for audit merchandisers, etc.)
• Joining COTY company happened due to merger of COTY company and P&G Perfumery & Hair Care Professional Departments
Key Achievements:
1. +55% Ix YA volume growth vs company average in 2016 with Podruzhka customer behind standard planogram implementation in 162 stores
2. +200% Ix new products distribution (Mexx, James Bond) in Ruble Bum stores in 2016 vs regular listing behind outdoor co-promo, + 100% Ix ROI vs plan
March 2013 — July 2015
2 years 5 months
Moscow, www.joinpg.ru
Retail... Show more
Territory Account Manager National Accounts (Okey, Lenta Moscow&Moscow Region HMs)
• Delivering section (9-15 hypermarkets) volume sales targets
• Achieving targets in stores on distribution, pricing, shelving and planograms, merchandising and promo activities
• Resolve customer complaints through customer engagement, investigation, and development of solutions
• Management of merchandisers team: 30 merchandisers and 2 supervisors
Key Achievements:
1. +3% section volume Ix vs target in 2015 behind + 43% local promo negotiated and executed directly with Hypermarkets Management
2. +7% Hair Care volume Ix vs YA in Okey Hypermarket Noginsk behind shopper based behavior category redesign (planogram changed)
March 2007 — March 2013
6 years 1 month
Moscow, www.joinpg.ru
Retail... Show more
Trade Marketing Specialist Corporate Trade Marketing Department
• Leading of Sales Department Trade Marketing communications
• Initiative Master Plan coordination
• Initiative products quota management
• Distributors promo funds management
• Management of a group of 7 specialists
• Coordination of corporate trade marketing programs (Multi Brands Initiatives)
• Coordination & budget management of Consultancy programs (500+ people across Russia)
• POSM production, logistic coordination and control of use
• Events management
• Consumer loyalty program
Key Achievements:
1. + $80 M per year savings behind internal initiative communications digitalization – development&deployment single web-portal “One Stop Shop”
2. Initiative Toolkit delivery quality upgrade: +20% growth of toolkit quality and reliability, -50% of toolkit delays behind close collaboration with Category Trade Marketing, Logistics and other Corporate Trade Marketing Teams
3. 1 specialist promotion
January 2006 — March 2007
1 year 3 months
O3 (Pharmacy chain, Part of “Rigla” since 2007)
Moscow
Medicine, Pharmaceuticals, Pharmacies... Show more
Marketing Analyst
• Sales analysis&planning of drugstores
• Development, coordinating and result analysis of promo programs
• Marketing research of regional demand, competitors environment
• Pricing
• Stock management optimization
• Improvements for analytical accounting system
• Control of base assortment availability and out-of-stock analysis
September 2004 — January 2006
1 year 5 months
Parfumarket
Moscow
Marketing specialist/analyst
• Sales analysis, assortment & pricing policy, merchandising standards deployment, trainings for sales ladies
• Market research, coordinating of in-store trade marketing programs
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
Purposeful, analytical mindset, cheerful, communicative person
Hobby: traveling, dancing, singing, reading, enology, skiing, skating
Higher education
2004
Higher education
Economics, Economical Sosiology
2002
Higher education
Economics, Mathematical Methods in Economics
Languages
Professional development, courses
2017
Digital Marketing
International Higher School of Marketing and brand Management
2015
Marketing for Professionals
Higher school of Marketing and Business Development
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
