- Category management: Yandex Smart Home, Xiaomi Smart Home, Game consoles and games, ACS (access control and management systems), NAS (Synology), Batteries (GP, Opticell (exDuracell)), Power filters etc – total than 3000 SKU. - KPI management: Successfully met/exceeded KPIs, including turnover, margin targets, inventory optimization (stock levels, days on hand) - Product matrix management: Developed, expanded and maintained category assortment matrixes. Managed product lifecycle by introducing new SKUs and phasing out EOL and low-margin SKU - Supplier Relationship Management (SRM): Identified, evaluated and selected suppliers. Negotiated and managed supplier contracts covering pricing, delivery terms, payment conditions and service coverage - Inventory & Logistics Control: Monitored stock levels across the network and ensured timely distribution of goods to retail stores - Market Pricing and Strategy: Conducted competitive price monitoring. Developed and implemented pricing strategies to optimize profitability. - B2B Pricing: Approved special price requests for B2B deals on a daily basis - Marketing Collaboration: Collaborated with suppliers on participation in federal and category-level marketing campaigns (FA & CA). Calculated and analyzed campaign performance - Marketplace Management: Managed product listings and ensured optimal assortment visibility on key marketplaces (Ozon, Wildberries) - Data Analysis: Proficiently handled and analyzed large datasets to support decision-making in procurement, pricing and inventory management

- Sales management. PSI control; Achievement of monthly/quarterly/yearly sales targets for Car Audio category, both brands JVC and KENWOOD, in Russia and Belarus; - Sales to distributors and federal retail chains in Russia/Belarus; - Regional dealer development – creation and execution of regional dealer support program; - B2B business development: direct business with car manufacturers, RFQ preparation, negotiations, sample preparation etc. - Team Management. Manage sales and marketing team (5 people). - Product marketing control: Full cycle of product-related tasks. New product development. Submission of product ideas to HQ. Discussion of product design/features/pricing/yearly sales quantity with HQ. Product launches. Yearly presentations of new product line-ups in all major 1M cities of Russia. Product support to PR team, key account managers, technical support. Proofreading of menus, manuals, catalogues, advertising, articles for social networks.

- Achievement of 60M USD quarterly sales with 72% of market share - Sales to 5 distributors - Market Analysis – Product Life Cycle Management - Pricing Advocacy – Forecasting and Reporting - Product Line development (education, communication, sales support) - Building locally targeted market and sales plans within local go-to-market strategy - Selling: meeting with channel partners in relation to business development, gaining sharp commitments from partners

Management and leadership of Marketing team. - Staff recruitment - Managing staff (3 people) - Holding Agency tenders - Budjet planning - Media planning (Jointly with NG company) - Market research (Jointly with Magram Market Research, IMRS) - Corporate web-sites development, structure and content management. - B2B Dealer web-site creation for dealer PSI reporting purpose, information exchange etc. - Supervising company participation in trade fairs and Exhibitions, sponsoring and events: - Photoforum 2005, 2004 - Photobienalle 2004 sponsorship - Photo fair 2004 Kiev - Kremlin cup 2004 Nikon service depot - Russian Fashion Week sponsorship (2004-2006) - Participation in European Customer Database development - Implementation of NPS (Nikon Professional Services) program in Russia & CIS, participation and support of pro photographers at major worldwide sport events - Future products development process