Планирование эфирной сетки

1. Media planning (control of and analysis of current promo campaigns, statistics analysis, testing new concepts) 2. Marketing strategy implementation (maintaining marketing and promotional campaigns, full-cycle control of projects – from concept developing to contact with client etc.) 3. Developing and implementation of new channels and methods testing’ (promo campaigns, new formats and audience, online projects etc.) 4. Control of and reporting to current projects (data processing and analyzing, presenting reports to top-management) 5. Interaction with departments of analytics, assortment, media and design in order to reach KPIs connected with marketing projects efficiency.

1. Systematic Marketing Research (research methodology development, design of questionnaires and guides, fieldwork and fieldwork conducting, data processing and analyzing, charting, reports preparation, presenting research findings to top-management): - market analysis (sales trends, market shares, market leaders etc); - competitive intelligence (overall competitors analysis: product, pricing and communication policy, interaction with clients, development strategy, monitoring of competitors’ activity etc); - consumer analysis (customer satisfaction study, identifying customers new needs, consumer decision process research etc); - strategic business units segmentation; - brand equity testing and positioning research; - sales analysis (internal reporting); 2. Marketing Communications: - developing recommendations in methods of attracting new customers and retaining existing customers, developing customer loyalty programs; - developing and coordinating promotion marketing campaigns; - developing recommendations in designing promotional materials, business gifts; - contracting and maintaining relationships with business data providers, market research and advertising agencies; - media relations (communication with key business media); - marketing costs budgeting; - web-site information support; - marketing and information support of regional branches. 3. Marketing strategy development and implementation: - developing long-term and short-term strategies and annual marketing plans in conjunction with business goals; - providing input for future direction of new strategic business units and business opportunities.