Voltaren, Voltaflex, Fenistil, Solpadeine | 5 subordinates Achievements: - Managed P&L with 5 billion RUB turnover, CAGR +6%, gross margin +1.6 pp through portfolio optimization in promo/e-com and supply chain management under logistical constraints. - Revitalized Voltaren without TV +23% net sales, VMS from 14% to 17% (+3 pp) through renewed communication targeting younger audiences and precise media planning (digital/radio/OOH/SEO). - Defended Fenistil leadership from 65% to 70% VMS (+5 pp) under generic attack through local creative solutions and smart consumer touchpoint usage with A&P 12M RUB. - Launched Voltaflex (first new brand in 10 years): 0,4% VMS in 6 months, Top-3 physician recall in 3 months, 110% distribution plan through local R&D, 360° celebrity campaign (Yaglych), and direct listing with top pharmacy chains. - Built innovation pipeline: 2 major innovations approved with local clinical trials (first in Russia), potential +1 billion RUB through R&D collaboration and strategic development map by ROI segments. - Developed 5 local campaigns rated "outstanding/unique" through tender of 30 agencies and pool formation of 5 best. - Increased team satisfaction to 87% and ensured 0% turnover through balance of control/autonomy, ensuring psychological safety, and continuous people development.

Theraflu, Otrivin, Sinecod, Voltaren, Solpadeine, Fenistil, Bifiform, Sensodyne, Parodontax, Aquafresh | 2 sub Achievements: - Implemented full-cycle innovation process in 6 months (from scratch for Russia BU) through global process adaptation, alignment with 7 functions, and universal templates/tracking tools development. - Generated pipeline of +2 billion RUB incremental sales through segment prioritization by growth potential/ROI. - Established OTIF discipline for on-time innovation delivery through cross-functional collaboration and global reporting systems integration. - Conducted 3 training sessions and created Innovation HUB for company-wide knowledge scaling. - Optimized dilutive innovations to improve portfolio profitability.

Dove, Camay, Pure Line, Silky Hands| 5 subordinates Achievements: - Improved category profitability +300 pp through recipe reformulation, consumer testing, and local formula alignment with globals. - Grew sales +30%, market share +1.4 pp through portfolio restructuring and social campaigns (Dove #showus) linked to trade activations. - Delivered Dove growth +30% in focus periods through large-scale cross-category social campaigns. - Won 3 Silver Effie + 1 Gold Silver Archer for Dove purpose-driven activations. - Launched Dove large pump bottle (local innovation) in Unilever Russia only. - Led all cross-category launches and Dove social projects.

Brought into the emerging category in challenging times when Lesnoy Balzam was stagnating in a highly vulnerable position for market threats: Listerine aggressive launch strategy and Colgate price dumping. Orchestrated brand re-launch and further strategic development from problem-solving brand to everyday usage, which resulted in mouth wash penetration increase by +230 bps and daily usage toothpaste by +357 bps, while also improving total oral MS by +826 bps in just one year. Established interrelated networking between marketing and CD operations to overcome market challenges and build a fast root-to-market network of innovations delivery responsive to consumer and customer needs. Analyzed potential niches for new brand launches that resulted in two new market entrances by Unilever brands: Zhong Hua (2017) and Close Up (2019).

Project background: Camay brand initially belonged to P&G. In 2014 P&G was selling out all non-core businesses, including Camay, which was purchased by Unilever, succeeding with an integrational process that I was fully responsible for in Russia. Managed cross-functional teams of Supply Chain, Finance, Legal and Customer/Trade marketing (~8 ppl) to ensure fast, smooth and successful brand integration into Unilever’s operational system Conducted negotiations with PG global and local teams. Lobbied and achieved local country needs and benefits. Developed and implementing an annual marketing plan, including activation matrix, communication and promotion agenda, NPD, pricing strategy and distribution/channel strategy. Lead product development (packaging, formulations, portfolio). Selected Contributions: Successfully closing the deal 3 months earlier than initially planned and enabling the company to significantly improve the margin on the brand (by +7000 bps). Localizing the product 6 months ahead of plan. Recovering +2% MS. Achieving P&L targets.

Lead regional/global innovation projects aligned to category and brand regional priorities. Partnered with Global Directors to evaluate and select the best strategic decisions for the managed regions. Managed full scope local and regional TVC developments (from brief to air).

Management trainee is a fast track development program for young graduates. Entrance into the program is through intensive assessment, including case discussion with board members. The program consists of several rotations in key company departments (finance, supply chain, marketing, HR, CD) and provides the ability to obtain multi-dimensional company perspective.