Реализация старого стока: Конкурентный анализ рынка; Определение ключевых каналов сбыта; Формирование ЦО на основании данного анализа; Разработка нового ассортимента: Определение ключевых групп товаров в категории БТ; Определение кол-ва sku для запуска производства; Определение ключевых каналов сбыта; Формирование ЦО в зависимости от каналов сбыта – с учетом ключевых условий ведения бизнеса (и с учетом позиционирования бренда СТМ); Поиск фабрик с наиболее интересным ассортиментом; Проведение переговоров с фабриками по MOQ, ценам, условиям оплаты; Проведение проверки фабрик на их «состоятельность»; Заказ образцов и проведение их тестирования; Подписание контрактов с учетом ключевых требований компании; Контроль подготовки всех печатных материалов (упаковка, инструкции, стикеры и т.д.); Контроль сертификации, определение наиболее оптимальных вариантов доставки товара). Достижения: Разработал и реализовал план по распродаже старого стока. Цель: максимально быстрая реализация – с минимальными потерями; Разработал ассортимент в категориях: роботы-пылесосы, вертикальные пылесосы (беспроводные и проводные), электрические грили, мойщики окон, мясорубки, авто-холодильники. В данный момент в виду ограниченности по ресурсам, в производство запускаются: вертикальные пылесосы, электрические грили, мясорубки, термопоты.

24 people collective management (purchasing department, product management department, sales department, external logistics). Tasks creation for each of departments as well as for its managers. Long & short terms planning development. Sales/purchasing planning for each of the product groups, taking into account each of the sales channels specifics - as well as each product group seasonality etc... Product pricing strategy development. Business development plan creation for new product groups as well as for the new sales channels. Internal processes automatisation. Marketing activities plan development for each of the sales channels to increase dealers loyalty as we as brand awareness on the market. CIS countries business development. Product matrixes creation for each of the sales channels (marketplaces, wholesale, federal chains etc.). Аналитика внутренних данных по продажам (sell-in), и данных клиентов (sell-out). Stock planning, following company's strategy. Old stock optimisation as well as new products stock normalisation. KEY dealers meetings attendance. Main achievements: Company's TO increase by 22%. Growth of sales brought the Company to the TOP-5 brand within some marketplaces (Ozon, as an example). Пересмотр подхода к системе дистрибьюции (принципов работы с клиентской базой). Some internal processes automatisation helped to speed them up and save up to 30% of time). Developed an analytical program to optimise company's product matrix. New products implementation program has been developed & started (to expand existing product categories as well as to bring new product categories to the company's product portfolio). developed & implemented motivational program for each of my departments.

Being a Head of Sales for Russian & CIS market for B2C segment, I've had to: - control brand positioning on the market - pricing calculation - key accounts matrix creation - stock planning - key dealers sell-through analyse - marketing activities within key dealers - PR activities for the brand awareness increase Key achievements: - New TWS line launch - MVM group business restart - Kazakhstan: started business with Sulpak chain - Normalised stock @ distributor WH - Increased TO by 28% within a year

Analysing different CE market segments to expand company portfolio in a key trended segments (gaming accessories, furniture, portable electronics accessories). - Product pricing calculation. - Product matrix creation for each Retailer. - Sell-through analyze. - Marketing materials localization. - Marketing plan creation for each of the new brands. Main achievements: Expanded company brand portfolio in a new category - GAMING. Signed a contract with several gaming brands: SteelSeries, Arozzi, Vertagear. Plus, signed a contract with HP projectors. It helped to increase company TO by 13%.

My responsibility was: - Sales, logistics, marketing & e-store departments coordination (23 people). - Company business plan creation. - Stock optimization. - Motivational programs for each of departments. - Monitoring the financial and economic results of the company, the implementation of plans. - Market trends analysis, and forecasting sales volume depending on the market environment. - Attending all the main CE Expo (worldwide). What's been done: - Created a business plan for a company's "res-shape". - Created business plan for e-store, marketing & sales departments restructure. - Have prepared an updated motivational system for each of deparments, following new compay's strategy. - Started negotiatons with new targeted vendors to wide up company's portfolio. - Increased company's TO in 41% (YoY). - Expanded company's portfolio by signing contract with 2 new vendors (gaming accessories & furniture). - Started an OEM progect (Audio products).

Directed and coordinated department of product management. Researched and developed strategies and plans, which identified marketing opportunities, direct marketing, and new project development. Established and implemented short and long range departmental goals, objectives, policies, and operating procedures; Established positive relations with partners, vendors and distributors. Managed the department team. Duties: Head of product management department: - 5 people collective management. - Business development plan creation for each of brands in a company's portfolio. Control of implementation. - Creation of KPI for managers. Control on a weekly basis. - Proper product matrix control for each of KA. - Stock planning & support for each of brands. - Marketing & Promo activities creation & coordination. - Attendance of regular business meetings with clients. - KA terms and conditions negotiation on the regular basis. General work with brands: - Matrix creation (key categories, quantity of products, needed to be presented in each particular category). - Product pricing calculation. - Product matrix creation for each Retailer. - Sell-through analyze. - Creating POGs for retailers with recommended products fulfillment. Main achievements: Organized department working processes, created special reporting program, which helped to plan all the steps of department's business processes more properly. Established teamwork between sales and product marketing departments. Started a new project of 4K TVaccessories for (products of the Monster brand) @ Mvideo. This project has increased Monster products TO more than 5 times. Have got an exclusive agreement with one of the major btands for a company - One for All. As a result - business growth for this particular brand more than 2 times. Thanks to mhy personal relations, expanded brands portfolio by adding THULE & CASE LOGIC brands (CL on an exclusive rights), which addition has helped to increase Company's revenue by 6%. Regular attendance of meetings with key dealers helped to get listed some new product categories within key account's product matrixes (for example, Rapoo & Marvo brands, Speedlink, Case Logic etc). Tese listings have increased company revenue by more than 8% - plus helped to get rid of overstock.

Directed and coordinated the department sales and marketing functions. Developed and coordinated sales selling cycle and methodology. Researched and developed strategies and plans, which identified marketing opportunities, direct marketing, and new project development. Developed and managed sales and marketing budgets, and oversaw the development and management of internal operating budgets; Established and implemented short and long range departmental goals, objectives, policies, and operating procedures; Established positive relations with partners, vendors, and distributors. Managed the department team. Duties: Head of Sales department: - 10 people collective management. - Business development plan creation for each of KA. Control of implementation. - Creation of KPI for managers. Control on a weekly basis. - Proper product matrix control for each of KA. - Control the timely provision of financial reports by KAMs. - Marketing/Promo activities coordination. - Attendance of regular business meetings with clients. - KA terms and conditions negotiation on the regular basis. Business Development: - 2 product lines: - SOCHI-2014 Olympic games accessories (bags & cases for Photo & video cameras, tablets & laptops). - NEXX brand (own brand of Alion Company). - For both brands: - Matrix creation (key categories, quantity of products, need to be presented in each particular category). - Product development (contact with manufactories, keep production process under control). - Product pricing calculation. - Product matrix creation for each Retailer. - Sell-through analyze. - Start up of nexxdigital websites .ru and .com (products information filling, news creation). - Creating templates for the newsletters and sending schedule (visuals creation, texts, template design). Main achievements: Successfully revived a good working relationship with Eldorado after a year of interruption in business. Started with 2 categories – accessories for photo & video cameras, accessories for tablets. Increase Alion's sales value by 20%. Olympic accessories project launched with the next federal chains: Mvideo, Eldroado, Tchnosila, Sportmaster, Bosco. Additional TO 45%. Mvideo – NEXX photo & video cases . Increase Alion's sales value by 15%. Started business with main Apple Premium Resellers in: India, Indonesia, Japan and Thailand. Brought additional value by 30%.

Developed and implemented business development plan and marketing strategies through signed regional distributors, additional distributors assignment to strengthen regional coverage. Successfully revived a good working relationship with M.Video. Duties: Business Development: - Creating business development plan for regions. - Working with 3 distributors (Asbis, Marvel & Merlion) had to control regional split between these 3 distributors. - New potential client meetings arrangement & attendance, Brand presentation (brand story, product strategy etc). - Control of RRP. - Joint forecasting. - Looking at the sell-through data making recommendations which product (category) each concrete distributor needs to get focused on. Mvideo: - Control of sell-through process. - Control of sell-in process. - New products implementation. - Joint creation of new projects together with Mvideo. - “Category Captain” management. - Meeting with different categories of management people – from store directors up to commercial director. Main achievements: Signed Merlion company as a regional distributor. Result – additional sales value by 20%. Signed OCS company as a regional distributor. Result – additional sales value by 33%. Mvideo – developed and implemented an exclusive project within product group of cables: 100% of computer cables assortment covered by Belkin products, Audio-Video cables and adapters – full coverege of low-end & mid-range segments. As a result – TO growth with Mvideo in 85%.

Established the representative office in Moscow. Developed and implemented Monster products business development plan and marketing strategies through local distributors, retailers and other distribution channels in Russia and CIS. Duties: - Developing new accounts, relationships with new/existing partners at all levels (Media Markt, Eldorado, Mvideo etc.) - Driving sell-through of Monster Cable products in Electronic Retail chains by providing sell-through analyzes. - New products implementation to the market. - Pricing revising – to be more competitive on the market. - Sales Promotion programs preparation. - Driving sales by showing to the retailers what do they do and what they can achieve using their sell-through data. - Attending internal personal development courses at regular intervals in the UK and US Headquarters. Main achievements: Signed AT&Trade company for the Hi-Fi Premium products segment. Additional sales value by 10%. Developed and implemented a comprehensive proposal for a direct supply to the «Eldorado Russia» & «Eldorado Ukraine» (product matrixes, pricing calculation, POGs filling qty – for each of the store categories). Negotiation, signing and monitoring the project's launch. Initial order – 74 containers for amount of 3 000 000$. Developed and implemented headphones category project's launch –– with Мвидео & MediaMarkt chains (Beats & Monster branded headphones). As a result – additional sales value by 47%. Developed a strategic business planning including sales forecast, demand generation plan, sales training plan, product demand forecast, sell-through reports, on-hand inventory report.

Established positive relations with dealers, vendors, and retailers. Managed several distribution conferences. Achieved 2006 “Retailer of the Year Award” by Monster Cable company. Duties: Working on the brands development (I was responsible for): CANTON, PSB, Q-Acoustics, Monster Cable. - Generate orders. - Sales of all company’s assortment. - Dealers education in terms of new products, technologies. - New products implementation/promotion to the market. - Dealer conferences organization. Main achievements: Regional dealers network expansion: «like for like» - 20-25%. «2006 Distributor of the year» Monster Cable award receiving (almost 400% TO growth compare to 2005). Preparation of a comprehensive project with MediaMarkt - Hi-Fi & Hi-End Studios. Sales value growth by 240%.

Duties: - Meetings with potential clients. - Installation plan development. - Existing projects monitoring. - 5 people collective management. I have prepared and implemented several of installation projects (each project included Home Cinema system, multi-room system). These projects provided about 40% of company's revenue.