Clients: - RusDent Ltd (a russian toothpaste and other Oral Care products manufacturer under TM Silca and SilcaMed, contract manufacturing, distributor from Germany. Performed works: marketing audit, strategy development, market analytics, category analysis of assortment, new product concepts, marketing research, changes in corporate style and packaging, site analytics, organization of participation in the exhibition, creation of presentations, texts and design of booklets for the seller staff, development of the retail shop. - Yuzhuralzoloto (a mining company) - writing text for a two-hour anniversary film about the company, working together with a video production studio. - Intellect Academy - the first private school of Novokuznetsk. Participation in an advertising campaign as a project manager. Writing a sales book, collecting a team (copywriter, designer, proofreader, vestal maker, site programmers, etc.), conducting advertising campaign work, SMM and the site. - Emotional intellekt of KIDS (eikids.ru) - start-up: strategy, budgeting, product creation, website creation, analytics system's setting, online advertising campaign, SMM, PR, events, presentations, recruitment, etc. - Advertising agency Resultat. Creating a new business direction: btl and event services (promotions, flash mobs, sponsorship of mass celebrations in the parks, corporate press publishing). - Cosmetics for teenagers, Start Up (business plan, marketing research, range formation, pricing, budgeting, marketing strategy, naming). - Marketing Consulting Agency Yasnye Resheniya (Kachalov&collegues). Marketing consulting. - MultimediaPROM (video production and Internet promotion) - sales development, creative. Clients: Lamisil (pharmacy), Pension Fund of Russia, Bonolit (сonstruction мaterials), Aliot (bank cards and software production), Intercity (сonstruction мaterials), BWT (cleaning of heating equipment), Comagic.ru (software for lead generation) and etc. - BTL agency Daksa BTL - project for the "Raiffeisen Bank", creation of Landing Page, Web Analytic, contextual advertising, smm etc. - Intercity (materials for low-rise buildings) - contextual advertising, semantic core, video marketing. - Europlast (Finishing Materials) - audit of the current marketing and merchandising. - Residential complex Malevich, Ekaterinburg - positioning. - Furniture Tsar Derevo - positioning, creation of the booklet and presentations. - DigitalWill (Hotel Internet Marketing) – PR articles. - The chain of Montessory kindergartens Guranya - bench marketing, sales and advertising audit, sales scripts, advertising campaigns. - Women's club Pleasant company - start up. The development of the business concept, business plan, positioning, advertising campaigns online and offline, involvement of experts and speakers, etc. TEACHING: - Moscow School of Economics at Moscow State University - Training center "Specialist" - Russian School of Management - Center of Business and Marketing in the Academy of National Economy and Government Service - Master classes in the Business Media Consult, Moscow International Higher School of Business MIRBIS, Plekhanov Russian University of Economics. - Trainings for employees of Vkusvill (eco food retail company), the newspaper "My District", the publishing house "Exmo"

1. Promotion’s plan development and implementation 2. Media product’s promotion to advertisers, readers, media community: (newspapers, radio, TV, news portal, mobile apps, books) 3. Events, business events 4. Cross-promotion, information sponsorship, barter 5. Human resource management (9 person) Leaving reason: the senior management decided to stop promotion due to the growing crisis. ACHIEVEMENTS:  Have developed and realised partly a promotion strategy;  Reorganized the team.

- Strategy planning, Planning of sales and marketing activities - Product’s development - Marketing communications - Distribution - Pricing - E-commerce management; - a mobile app’s development; - Human resource management (7 person)

• Marketing management; • Promotion b2b & b2c: ATL, BTL, EVENT, PR, DM, SALES, trade-marketing etc. • Negotiations • Budget estimates and execution • Active participation in development of the newspaper, planning and implementation of sales strategy • Marketing research and market analysis Career Achievements:  Successful project launch, building a Department (start-up in Moscow)  Growth of readership number (AIR): 300 per cent increase. Increase the rating to the level of the third position in Moscow  Was nominated to the professional award "Media Manager 2012" in the category "Communication Departments";  Design and executive the logistic processes of the newspapers sampling near the metro stations (134 points). Sampling helped to increase the rating by 71 per cent. Also the newspaper became more notable for advertisers.  A rapid growth of the advertiser’s loyalty with the project "Expert lounge" (a series of roundtable discussions).  Getting the reputation among the advertisers as the most creative marketing department among print media

About the company: Exmo is one of the largest publishing houses and book-selling organization in Russia with own commodity distribution network and retail chain. Eksmo-AST publish approximately 30% of all Russian books. Established in 1991 as a small book-selling company, they gradually developed into a major player on the Russian market. Job description: • Supervise a staff (8 employees: designers and copywriters); • Development the creative concept for every promotion campaign: ideas, visual design, slogans, scripts, texts • Development the unconventional communication channels Development the unusual POSM • Brands and products positioning • Creation of «legends» for promoted writer’s brands, image making with show-business and political technologies • Organization of photo sessions, video • Active participation in planning of integrated communication campaigns: ATL; BTL, EVENT, PR, DM, sales promotion, hidden marketing, trade marketing, merchandising campaigns • Project management • Active participation in development of trade marketing campaigns ACHIEVEMENTS AND BRANDS:  Darya Dontsova (promotion campaign with ROI 1931%, a successful image correction)  Marinina (repositioning and promotion, creative)  Tatyana Ustinova (reaching a record circulation among female detectives: start circulation - 220 000 copies. ROI 1850%).  Tatyana Polyakova (repositioning and promotion, creative)  Galina Kulikova (branding from zero. Enchanting rise of the brand)  Anton Leontiev (branding from zero. Triple sales increase per year)  «Methodiy Buslaev" (branding from zero. Double sales increase per year)  Vadim Panov (promotion, 50% sales increase with each stage of promotion campaign)  "Artemis Fowl" (launch and adaptation of the children's brand for the russian market, creative)  «Tanya Grotter» (repositioning of the children brand for adults, creative)  etc. (60 projects)

Collaborations with companies and advertising agencies: Grey, Magic Box, Almacor, Soldis, ARMI, Аrt-Image, P&I Group, Creative Marketing Group, Paganel, ART-Com, «Otechestvo» insurance company etc.

Clients: Lottery «Zolotoy Kluch»; Café Pele; «Glavproduct» (canned food); «Elatom devices factory» (portable physiotherapy equipment); "Radio of Russia" etc.

Content for the «Automagia» radio program ("Russian Radio"), commercial texts.

Clients: "Maxlevel", SIRA heaters; candidate to the Russian President Konstantin Titov, Uni-bank etc.

Clients: BUSINESS CAR (the official TOYOTA dealer), KOMANDOR (furniture), EUROKOMFORT (furniture), MORGAN MILLS (termo underclothes), UNIFORT (security systems), KLAZKO (plastic surgery clinic), «MEDINCUR» (medical clinic), SERCON (cleansers), CHOICE (toothpaste)

Clients, events: INEL (computer company), The Cup of Kremlin-off (tennis event), telebridge Moscow-Paris, the press conference about the Cathedral of Christ the Savior etc.

• The video filming and editing processes supervising; • Producing TV commercials; • Creative, scripts writing; • Advertising opportunities sales