Responsible for developing and implementing a long-term strategy to enhance the decentralized organization's brand. Ensure that the brand is consistent across all platforms, including marketing materials, product packaging, and social media. Work closely with the Executive Office, Communications, HR, and Training teams across the globe to ensure effective communication of the brand's message and proper work with the UNV target audiences. Collaborate with external partners, such as creative and PR agencies, to understand the trends, track the success of branding initiatives, and adjust as needed. Leading a range of activities for the international UN Days, global campaigns for donor countries, and social media flights. Play an instrumental role in shaping the company's reputation and its success in the sector. Promoted from Regional Communications Officer for Europe and Central Asia.

Led PR campaigns for UNV and partners in 20 countries. Provided planning and operational support to the regional team and the communications team of two subordinates in public and media relations, internal communications, and content management. Led digital communications and oversaw the development of new channels to strengthen the UNV brand for multitarget audiences. “Going above and beyond” award by UNV Executive Coordinator. Key achievements: • 20+ new partnerships with governments, civil society, and volunteer organizations in the region • 10+ new activations with media/influencers in Kazakhstan, Turkiye, Serbia, Poland, and unnews.org editorial • Social media KPIs growth 100%+ in 2020-2022 • Among top-5 most popular articles/blogs on the unv.org website for three years • Successful high-level events on the regional and global level (e.g., UNV conference in ESCAP, with 1000+ participants) • All crisis communications including training for the team during the COVID-19 outbreak • Strategizing and executing UNV outreach within the one-UN response to the crises in Ukraine • Translator of a flagship UNV publication https://swvr2022.unv.org to Russian (UN language)

Led corporate branding, campaigns, and creative partnerships during the launch of the localized brunch of Abbott in Russia. Guided senior management on external and internal communications. Led change communications and corporate social responsibility program. HR Europe Middle East and Asia Abbott 2017 Award for Outstanding Corporate Culture Development. Abbott General Manager’s Award 2017 for Improvement of Communications Strategy. Promoted from Communications Specialist. Key achievements: • Managed the relaunch of Abbott’s brunch brand online with a new website and Intranet channels • Organized 12 leadership forums/townhalls as a change communications initiative, 300+ participants each • Initiated and led the Corporate Social Responsibility program and its promotion on a national level

Designed corporate campaigns to harness public support for business operations. Developed new cross-departmental countrywide communication channels. Managed production of the print corporate magazine and several digital mediums. Prepared speeches and tailored messages for the executive team. Led corporate charity projects. Promoted from Corporate Communications Specialist. Key achievements: • Launched a new corporate social network and its application for 6000+ employees in the fields • Launched and managed corporate TV channel and other special TV projects with invited influencers • Coordinated 50s Brand Anniversary countrywide communication campaign

Managed communications and PR strategy of ALEX Fitness sports enterprise in California. Acted as Press officer during local events and Days. Conducted photo calls and TV shoots for club members participating in bodybuilding competitions. Launched and led a customer relations campaign. Key achievements: • Created the company's portfolio • Developed web policy and content guidance for all staff • Worked with customers and learned customer relations

Led projects to increase corporate culture. Edited internal content for the corporate magazine. Managed corporate events supervising creative agencies and vendors. Acted as a focal point of the Culture Change project and implementation of the Employees' Engagement Survey action plan. Key achievements: • Initiated and managed a modernized approach while publishing a monthly corporate magazine • Developed several new corporate communication channels (newsletters, news boards) for 3000+ employees • Led annual communications on Corporate Engagement Survey results and action plan

Coordinated educational programs. Managed documentation and analytical data of educational programs and initiatives. Managed University brand development through PR and marketing initiatives. Key achievements: • Increased enrolment of regional and international students • Led conflict resolution about educational programs between faculty and students, studied conflict management

Lectured on the following subjects: “Stylistics of Russian language” and “World literature masterpieces” (received governmental licensing). Supported entrance examinations and educational curriculum management. Managed publishing own newspaper made by students. Key achievements: • High enrolment of alumni at the top universities of Russia and abroad • Participated in city radio and TV programs with students’ works and projects • Organized and managed summer boot camps on journalism

Managed the entire production chain following the publication’s growth strategy. Led communication with new professionals, journalists, and new brands for the magazine. Worked as an editor for freelance writers. Key achievements: • Enhanced editorial quality which resulted in the popularity of the edition • Managed my own column “New Petersburg text”