- Promotion of the company's brands on the Internet: planning and - implementation of marketing plans, Internet strategies and tactical plans in accordance with the corporate communication strategy and objectives, incl. Seo, Context, banners etc. - Product & corporate websites support, update of content on all Company resources including the development and implementation of new sections and formats (for example, a 3d video on a drug, etc.). - Support of the marketing team and the drug promotion department team in the development and implementation of cross-functional projects. - Interaction with contractors on websites, banners, domains, designs, social networks, mobile applications, and email newsletters. Setting project deadlines and reporting on the project. - Market research and new trends, monitoring of websites, advertising campaigns of competitors. - Analysis of the effectiveness of online marketing campaigns and online events. - Interaction with opinion leaders via the Internet: web conferences, webinars, etc. - Dealing with negative reviews on review sites. - Управление командой контента - Управление контентом с использованием систем управления контентом - Разработка и внедрение новых направлений продвижения IT-продукта - Управление командой маркетологов - Тестирование различных вариантов рекламы - Формирование стратегии продвижения продукта на рынке

1) Development of marketing strategy of products promotion in digital, creative tender, development of the concept and realization of the projects. 2) Support of consumer web sites: content and image updates, development of new blocks, product block redesign, SEO, context, statistics, reports. 3) Development, launch and support of special projects on www.baby.ru, www.babyblog.ru, www.deti.mail.ru etc. (product information, contests, product testing, articles, statistics). 4) Online pollings. 5) Banner Campaigns. 6) Context Campaigns. 7) Articles campaigns. 8) Update of product information on www.abbottmama.ru, www.abbott-russia.ru, www.medi.ru, internet stores, special projects. 9) Development, launch and support of the interactive application “Pregnancy Guide” on www.odnoklassniki.ru. 10) Monthly monitoring of brand mentions in social nets 11) Social Media - Crisis management. Project expansion. Weekly support in social nets. 12) Monthly monitoring of competitive digital activities and digital trends. 13) Youtube promotion of TV advertising video. 14) Customer Services: Hot Line (algorithm, scenario for operators, information update, monitoring, regular reports, quality control, optimization of working processes, regular trainings for operators) + consulting of consumers by phone and email

1) Start up meeting for oncourology observation program (SPb, December’2010, 30 leading Russian oncourologists): discussion of program details, common future projects, future of Lucrin in oncourology 2) Making up 30 visuals for 2 focus groups (30 Moscow gynaecologists), participation as an observer, analysis of the results (February’2011) 3) Organizing 2 brand teams for testing visuals and slogans for the new marketing conception 4) Organizing Advisory Board (40 leading Russian gynaecologists, Abramtsevo, March’2011): coordination of department assistant’s work of booking tickets, taxi, accommodation, entertainment; making up presentation of the new Russian project “Lucrin Assossiations” 5) Making up content of 2 promo materials for oncourologists, design, print (via agency), delivery to 20 Lucrin Team employees 6) Participation in making up design and printing brochure for gynaecologists “Lucrin depo: turn off the hormones, turn off the pain”: completion of the content, making up the design, printing and delivery to 20 employees 7) Coordination of the project “Lucrin Assossiations”: 3 meetings of every association in 25 cities (total number of the meetings is 75): making up procedure of payments, making up and delivery 2 000 presents, monitoring of honorariums payments, correction of association leaders presentations 8) Marketing activity at the cycle meeting (role plays for 25 employees, table materials, cycle book) 9) Promo budget, analysis (30 mln. rub.)

1) Support to the marketing team in making up and delivery of up to 100 new promo materials per year (50 positions per 1 delivery, up to 7 deliveries per year) 2) Coordination of financial details of promo materials production and delivery 3) Supervision of the department budget (dealing with approximately 1 000 contracts per year; analysis of all the promo costs, finding the additional money for budget) 4) Coordination of 100 federal and Moscow regional events (payments, exhibition, logistics for the invited lectures and delegates (1-2 lecturers, 20-40 delegates per every federal event, 1-2 lecturers and 40-70 participants for every regional event) 5) Participation in preparing for cycle meeting (making up the cycle book, order of gifts, support to product managers at the cycle meeting

1) Coordination of 50 Moscow and regional events per year 2) Payment of up to 200 contracts with companies and lecturers per month, logistics of lecturers, support events with promo materials 3) Supervision of department budget (up to 2 400 contracts per year) 4) Delivery of promo materials to regions (up 100 positions per 1 delivery; up to 7 deliveries per year) 5) Making up and presenting 10 training for 100 new employees “Policies & procedures of Abbott”. The training was used by the chief accountant for making up the presentation for cycle meeting

1) Administrative support to 50 employees (appr. 30 business trips, 50 expence reports, appr. 100 contracts per month) 2) Personal assistant of the Cardio Franchise Manager

receptionist's responsibilities