- Designed and implemented key UX improvements for the B2C mobile banking app, focusing on personalized product visibility and content hierarchy. - Collaborated closely with the UX research team to validate hypotheses and streamline user flows. - Prepared interactive prototypes and design documentation for cross-functional teams. - Worked with analytics to track success and user behavior after implementation. Key Results: - Reduced scrolling on the main page by 10%, helping users reach key information faster. - Usability tests showed customers found accounts, cards, and details 6% faster. - Customers now find the information they need 7% faster overall. - Reduced call center inquiries by 30%, indicating better in-app clarity and self-service. - Customers started using the "hide product" feature 15% more often, showing they clearly understood its purpose and began tailoring their experience more actively. - Разработка вариантов прототипа или концепции дизайна - Тестирование прототипов продукта или сайта на пользователях - Изучение потребностей и требований целевой аудитории через описание пользовательских сценариев — путей взаимодействия клиента с продуктом

Mobile app development (b2c). - UX research (new features testing, user interviews, user stories); - Design system building (adding new components, regular updating); - Creating wireframes, prototypes, and high-fidelity designs using Figma; - The full process of feature implementation, starting from gathering information and creating prototypes, and concluding with the release; - Ongoing work with development and analytics teams;

- Managing a team of 4 people (SEO, targeting, development, design), planning, client communication, collecting and processing briefs, task delegation, and reporting. - Prototyping and designing of landing pages and multi-page websites, website redesign and maintenance, creating creative content for Instagram.