Strategical business consulting for the Client: additional sales of banking and non-banking products to Corporate Clients (B2B) via remote channels (Mobile app, Internet bank, Contact Centre). Strategic Planning - Marketing business planning based on priorities, analytics and forecast. Recommendations for current activities and next steps. Program Planning - Contribute to positioning, messaging, content. Industry expertise. Develop Offers - Develop certain customer facing content, conduct split testing, ensure offer rollout and availability. Independently assess, analyze, and evaluate messages and reactions (clicks, sessions, activities, surveys, sales) to optimize marketing strategies and influence communication.

Key achievements: - Customer base eligibility waterfall analysis: +50% cross-sell segment extension. - Telemarketing channel conversion improvement: +19% credit cards with 1st transaction. - Competitors products analysis, marketing communications improvement: +7% Clients take the product after the first contact. - Business results: +43% business plan fulfillment, +40% x-sell share growth in funded credit cards (x-sell vs all credit cards with first transaction).

Leading projects to increase sales, profit and process efficiency: - Customer 360 analytics description, set up, development and support. - Proficient data marts development for marketing mailings, cohorts and RnD modeling, CRM forecasting, Inventory management. - Real-time decision making based on actual data, triggers and forecast (e.g. how fast particular goods should be on stock: shipment time/cost optimization for margin maximization). Responsible for Marketing, Cohorts management, Inventory, Purchasing, Onsite Merchandising, Private Label and Commercial Management projects portfolio, analytics and reporting. Stakeholders management, including expectations management and changes management; Project estimating (scope, resources, time, risks); Project execution control (scope, resources, time, quality); Communications management (project reports preparation and distribution; transition project results to the customers; presenting results and lessons learned to top management). Head of analytics and developers team @ Business Intelligence and analytics

Business processes set up and maintenance for cross-sell of credit cards, cash loans, deposits, insurance and other products and services for Clients (from idea and process description to documentation, methodology and efficiency evaluation). Cross-functional collaboration with involved departments: Risks, Finance, Law, Marketing Communications, Contact Center, Operations, Back-office: - manage project team; - plan resources and timeline; - successful business process set up to sell new product to our Clients; - analyze results and efficiency. - Plan, set up and launch marketing campaigns to meet strategic goals. Full process: from brief for MarCom, preparing training materials for front office and Contact Center, goals and KPI set up to efficiency evaluation, results analysis, reporting and results presentation. - Client base segmentation and analysis; response and volume forecast. - Set up communication strategy for each segment: choose communication channel (mail, email, sms, TLM), product offer, campaign duration, communication frequency; evaluate efficiency of marketing campaign or action. - Determine weekly/monthly/annual action plan, estimate resources, timing and profit. - Marketing materials format and content improvement (split tests). - Product pricing piloting to maximize volume and margin (price elasticity tests). - Campaign efficiency analysis: campaign PNL and profitability. - Predictive models set up for campaign response forecast. - Implement projects to start sell new product or service to Clients. - Technical development of the cross-sell: find out business needs, analyze requirements and automation possibilities, compile requirement specification, business value forecast and evaluation, cooperation with IT, time and quality control, conducting BAT (business acceptance tests). - Business customer for the new Campaign Management system implementation. - Propose changes for business-processes, quality evaluation and efficiency improvement. - Consulting on existing and new processes. Responsible for ongoing and pilot projects. My team: analysts and campaign managers.

Manager of the longterm project for a corporate Client in CRM Agency. Project manager for CRM-system integration and maintenance project for international company office in Moscow (Volvo cars, premium segment). - Adaptation of global CRM system for local needs in collaboration with HQ in Sweden - Analysis of existing business processes - Business processes description for HQ in Sweden - Consideration of business process automation and ways of implementation within the system - Adaptation of business processes - Business processes implementation: automation, set up the control points, analytical reports and KPIs - Preparation of the training materials and training conduction for business-users (marketing department in Russia, contact center operators and auto dealer sales persons) - Roll-out support - Change Management: analyze, describe and register requests for system maintenance, description of errors, collaboration with HQ IT for reasonable changes implementation, control of the timeline - "Opportunity -> Sales Lead -> Customer" communication process set up and maintenance Team: analyst and DB operator.

Center of Monitoring of Human Resources Senior researcher / Coordinator Our team of researchers worked hard to create Russian National System for evaluation of the quality of education. In addition to this activity I performed the obligations of project coordinator. The goal of the project is to develop the educational Navigator at the Academy: Determine the functional requirements. Coordinate all the work. Interact with the IT-developers. Approval of technical documents. Responsible to hold meetings. Compile analytical reports monthly or upon request. ----------------------- 10.2006 - 01.2008 Education Development Center Researcher / Analyst / Developer Development of the ICT-assessment test to evaluate the ICT-competence (high level cognitive ability) of people: Create tasks for the test. Create the evaluation system for the test. Organize and hold the test in 7 Russian regions (more than 5 000 people have been tested). Analyze test results. Latent analysis, RUSH analysis. Knowledge of statistical software RUMM. Interact with foreign colleagues. Team management (team of programmers). Responsible for technical development of the project.

Analysis of prospects of using new technologies in the own DBMS (Data Base Management System). Search for information on the web and in the technical documents. Collaboration with the team of developers.