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Male, 38 years, born on 10 August 1987
Moscow, willing to relocate, prepared for business trips
Key Account Manager
Specializations:
- Sales manager, account manager
Employment type: full time
Work experience 7 years 7 months
July 2019 — December 2019
6 months
AO «BWT BARRIER RUS», ТМ Barrier
Moscow, www.barrier.ru
FMCG (non-edible)... Show more
Key Account Manager (Auchan)
- Federal sales management. Client Auchan, Auchan City, Atak
- Implementation of sales volume plans
- Implementation of distribution plans
- Setting goals for the merchandising department: Creating increased orders, expanding product layout, installing additional points of sales, controlling the start of promotions
- Monthly sell-out analysis to identify weaknesses and further work on them
- Coordination and control of promotional events
- Monitoring competitors
- Channel cost management
- Quarterly shipping forecast
- Search for opportunities to reduce costs
Achievements:
- Agreed 2 SKU (11.2 million rubles) for Auchan's birthday promotion. The promo was not provided by the annual budget for the channel. Cost savings-1 million rubles based on negotiations with buyer
- Analyzed the costs of the merchandising department with the subsequent development of a strategy that allowed to save 30% of the costs of merchandising.
- I expanded the geography of sales for the Barrier Jive by + 30 points of sales in 1 month due to development of a motivation program for regional representatives
November 2017 — June 2019
1 year 8 months
OOO «PepsiCO Holdings», ТМ Chudo
Tomsk, www.pepsico.ru
Food Products... Show more
Territorial Sales Manager
- Working with NKA (Lenta, Metro, X5, Magnit)
- Working with LKA (Yarche, Maria-Ra, Lama, Holiday, Bystronom)
- A full cycle management of contracts for customers Lama (43 stores, Bystronom (12 stores), tradition trade
- A full cycle of maintaining contract with distributor
- Implementation of sales volume plans
- Implementation of distribution plans
- Implementation of arrangements in commercial networks; installation of additional points of sales, POSM, placement of goods in cross-categories
- Management of the distributor in the entrusted territory (Coordination of commercial conditions for retailers. Control of balances. Control of translating promos. Controling of the implementation of purchase plans.)
- Team management (13 people), Supervisor, SR and Merchandisers with order function. Selection, training, performance analysis, motivation, rotation of
employees
- Implementation of audits and collaborations
- Analysis of sell-in and sell-out
- Agreement of price increases, search and conclusion of contracts with new customers, increase in assortment, rotation of products in order to increase sell-out
- Coordination and control of promotional activities
- Monitoring competitors
Achievements:
- 2018 4times winner in the Handling motivation program, 99% product availability, according to assortment matrices according to NKA + LKA
- 2018 - expanded the presence of TOP 10 focuslpositions from one to all formats of LAMA stores
- 2019 Reduced the percentage of returns on expired products from 8% to 2% due to sales of the “right” assortment, work with stocks, product rotation 2018
- Total turnover 2018 vs. 2017 + 21% due to:
listing of new products, sales of old-stock, installation of additional points of sales, placement of products in cross-categories, increasing percentage of visits to stores by merchandisers
- Reduced the percentage of receivables due to daily control by 50%
- Organized tastings without booking on the Pyaterochka commercial network
- Connected not profile clients (hospitals, maternity hospital)
- Increased the efficiency of the merchandising department up to 40% due to a comprehensive analysis, which allowed to increase the frequency and number of visited of stores, reduce logistics time, pay more attention to volume-forming customers
September 2013 — November 2017
4 years 3 months
ZAO «Gruppa SEB-Vostok», ТМ Tefal
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more
Junior Key Account Manager (Tomsk, Kemerovo, Magadan, Vladivostok)
- Work with federal clients (M.video, Eldorado, DNS, Lenta, Metro, Auchan) - implementation of agreements, increasing sell-out through a team of consultants
- A full cycle of conducting contracts for regional clients (Lama, Holiday Company, Bystron, Tri Kota, Zelenii Ostrov, Elmart, V-Laser)
- Implementation of sales volume plans
- Implementation of distribution plans
- Working with three distributors:
Coordination of commercial conditions for "secondary" customers. Signing contracts between retailer and distributor. Balance control. Control of translating promo. Implementation of purchasing plans
- Management of a team of in-house consultants (8 people), supervisor (1 person)
- Selection, training, performance analysis, motivation, rotation of employees
- Negotiating with regional clients, concluding contracts, agreeing on assortment, promotional activities, commercial conditions
- Conducting trainings for consultants, sellers, store directors
- Settlement of service issues
Achievements:
- 2014 - Won the annual Dolce Gusto Motivation, 2354 pcs. coffee machines sold to regional customers
- 2014 - Concluded a contract with commercial network LAMA (43 stores), Bystronom (12 stores)
- 2015 - Won the “Seller” motivation, + 17% increasing in sales vs. 2014 due to the focus of the consultants team on top SKUs
- 2016 - Concluded a supply agreement with Holiday Company (500 stores), won the Grand Merci award for the best employee of the quarter nomination, additional turnover from the contract f + 23 million rubles.
- 2017 - Conducted a Loyalty Promotion with client Lama, extra turnover + 10.2 million rubles.
- 2017 - Concluded a contract with Tri Kota (3 Hypermarkets), a strategically important contract
- Developed and conducted a large-scale PROMO action with Holiday Company, marketing expenses (500 000 rub.) paid the client, additional turnover: 5.2 million rubles.
- Agreed on a free based installation of 3 brand zones to the client Kiselev with the subsequent payback of the project in 7 months
June 2012 — August 2013
1 year 3 months
ООО «Coca-Cola HBC Eurazia», ТМ Coca-Cola
Tomsk, www.coca-colarussia.ru
Food Products... Show more
Key Account Sales Representative
- Implementation of sales plans (volume indicators)
- Implementation of product penetration plans
- Implementation of plans for opening of new points of sales
- Implementation of plans for the installation of equipment and POSM
- Negotiating with clients and concluding deals
- Management of a team of merchandisers (5 people)
Achievements:
- 2012 - 1st place following the results of the contest "Best New Year display in traditional trade"
- 2012 - Was transferred to the Key Account team based on the results of effective work in the existing territory
- 2013 - Won the “Burn” motivation, 100% penetration of the “Burn” focus product in the channel of modern trade
- Fulfilled the plan for the installation of equipment by 140% by contracting new customers
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
I am able to analyze and structure a large amount of data.
I complete the tasks on time.
The result of the done work is my best motivation.
I can work with programs: Bitrix 24, 1C, Easy Merch, My Sales Team, Isales.
Higher education
2012
Higher education
economics and management, business economics and management
Languages
Professional development, courses
2019
Certificate "Visualization as an argument"
PepsiCO
2018
Certificate "Management styles"
PepsiCO
2018
Certificate "Personal effectiveness"
PepsiCO
2017
Certificate «Training for trainers»
Forma-Futuro
2015
Certificate «Speaking strategies in negotiations»
University of Oratory Rhetoric
2015
Certificate «Visual presentation»
University of Oratory Rhetoric
2014
Certificate «Effective negotiations»
Forma Futuro
2013
Certificate «Basic sales skills»
Coca-Cola HBC Evrazia
Citizenship, travel time to work
Citizenship: Germany, Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
