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Male, 40 years, born on 29 January 1986
Moscow, metro station Khovrino, willing to relocate (Russia), prepared for business trips
Head of e-com
200 000 ₽ in hand
Specializations:
- Project manager
Employment type: full time
Work experience 17 years 5 months
November 2017 — currently
8 years 6 months
ElkaShar.ru/Mgbur.ru
Moscow, elkashar.ru
Retail... Show more
Head of Online Store
Responsibilities:
- Organization of the online store(Start UP project);
- Building the architecture of the site(WP platform), forming the appearance, content matrix;
- Search for suppliers, contractors and work with them;
- Sales strategy development and management;
- Analysis of the competitive environment;
- Communication with customers, solving difficult situations;
- Development and implementation of promotional activities, loyalty programs;
- Work on site optimization and improvement, SEO;
- Setup and maintenance of advertising companies in Yandex Direct, Google AW;
- Evaluation of the efficiency of the companies(Yandex Metrika, Google Analytics);
- Maintaining accounts in the social. networks (Instagram, Facebook, OK);
- E-mail and sms marketing, CRM, LTV;
- Warehouse and transport logistics management;
- Efficiency analysis;
- Accounting and management reporting
- Full control over sales on marketplaces WB, Ozon, YM
Achievements:
- ⇑ The daily traffic of Online Store 0 ⇒ 3 000;
- ⇑ The daily order quantity 0 ⇒ 35;
- ⇑ The average check 2500 ⇒ 6 500 rub;
- ⇑ The Margin 35%;
- ⇓ The trade stock 23 ⇒ 12 days;
- ⇑ SLT 86% ⇒ 98%;
- ⇑ The net profit(monthly) 0 ⇒ 1700k rub.
April 2019 — February 2021
1 year 11 months
Agama, Fish Manufactory
Russia, www.agama.info,https://rm-1.ru
Transportation, Logistics, Warehousing, International Logistics... Show more
Head of E-commerce Department
Responsibilities:
- Organization of the online store and applications Android iOS (Start UP project);
- Building the architecture of the site(1C Bitrix), forming the appearance, content matrix;
- Implementation and optimization of Bitrix24 CRM processes;
- Sales strategy development and management;
- Creation and management of call center, warehouse, and delivery service teams;
- Analysis of the competitive environment;
- Communication with customers, solving difficult situations;
- Development and implementation of promotional activities, loyalty programs;
- Work on site optimization and improvement, SEO;
- Setup and maintenance of advertising companies in Yandex Direct, Google AW;
- Evaluation of the efficiency of the companies(Yandex Metrika, Google Analytics);
- Maintaining accounts in the social. networks (Instagram, Facebook, OK);
- E-mail and sms marketing, CRM, LTV;
- Warehouse and transport logistics management;
- Efficiency analysis;
- Accounting and management reporting.
Achievements:
- ⇑ The daily traffic of Online Store 0 ⇒ 2 500;
- ⇑ The daily order quantity 0 ⇒ 45;
- ⇑ The average check 2500 ⇒ 4 600rub;
- ⇑ The Margin 45%;
- ⇑ SLT 70% ⇒ 96%;
- ⇑ EBITDA 5% ⇒ 28%;
- ⇑ The net profit(monthly) 0 ⇒ 2000k rub.
November 2016 — June 2017
8 months
Monetka, grocery store chain
Tyumen Oblast
Retail... Show more
Territorial manager
Responsibilities:
- Planned the budget and ensured the execution of the branch's targets in sales, LFL, OPEX, EBITDA, losses, and staff turnover.
- Controlled the execution of the company's business processes by supervisors (13 employees);
- Recruited, relocated, trained and developed supervisors and stores' personnel (100 stores);
- Carried out rotation of local product mixes and formed new ones;
- Assessed new locations for stores, estimated their turnover, and ensured successful launches of new stores;
- Supervised renovations and redesigns in stores;
Achievements:
- Increased sales of the branch by 4% (to 30 million RUB per day);
- Increased the availability of TOP bestselling products by 5%(to 85%);
- Increased the front margin by 2% (to 16%);
- Increased the LFL sales by 7% (to 9%);
- Increased EBITDA by 3%(to 14%);
- Reduced the losses by 0.2% (to 2.2%);
- Reduced the trade stock by 3 days(to 19 days);
- Reduced the staff turnover by 3%(to 4% per month).
September 2015 — November 2016
1 year 3 months
X5 RETAIL GROUP
Orel Oblast, www.X5.ru
Retail... Show more
Sales department head
Responsibilities:
- Planned the budget and ensured the execution of targets in sales, LFL, OPEX, EBITDA, losses, staff turnover, etc;
- Controlled the execution of the company's business processes by supervisors (12 employees) and stores (95 stores);
- Recruited, relocated, trained and developed supervisors and stores' personnel, formed professional teams;
- Assessed new locations, and launched new stores. Supervised renovation works;
- Represented the company in administrative and law enforcement bodies;
- Integrated local chains.
Achievements:
- Integrated 60 stores (a local chain) into the Pyaterochka chain;
- Increased sales of the branch by 4% (to 21 million RUB per day);
- Increased the availability of TOP bestselling products by 15%(to 74%);
- Increased the front margin by 2% (to 17%);
- Increased LFL sales by 10%(to 7%);
- Increased EBITDA by 5%(to 4%);
- Reduced losses by 3.5%(to 3%);
- Reduced the product stock by 10 days(to 27 days).
November 2012 — September 2015
2 years 11 months
X5 RETAIL GROUP
Moscow, www.X5.ru
Retail... Show more
Territorial supervisor
Responsibilities:
- Ensured the execution of planned targets in the entrusted area of responsibility: sales, LFL, OPEX, losses, margin, product stock;
- Controlled the execution of the company's business processes in entrusted stores (10 stores);
- Carried out inventories of stocks and fixed assets;
- Recruited, relocated, and trained stores' personnel;
- Assessed new locations and launched new stores. Supervised renovations;
- Represented the company in administrative and law enforcement bodies.
Achievements:
- Increased sales of the claster by 80% (to 6 million RUB per day);
- Increased the availability of TOP bestselling products by 9%(to 87%);
- Increased the front margin by 4% (to 16%);
- Increased LFL sales by 35%(to 37%);
- Increased EBITDA by 4%(to 13%);
- Reduced losses by 0,5%(to 2,4%);
- Reduced the product stock by 5 days(to 13 days).
February 2011 — September 2012
1 year 8 months
Moscow, www.loreal.ru
FMCG (non-edible)... Show more
Sales representatives supervisor
Responsibilities:
- Hiring, training, supervision of staff, field trainings;
- Development of KPI and its increase;
- Development of sales in the area of responsibility: North of Moscow Region;
- Increase of customer base and DN;
- Negotiations with key customers;
- Increase of distribution of the company’s trademarks.
Achievements:
- Increase of team sales from 16 millions up to 19 millions;
- Increase of brand distribution.
Reason for leaving:
- Increase of salary, professional growth.
July 2008 — February 2011
2 years 8 months
Moscow, www.loreal.ru
FMCG (non-edible)... Show more
Sales representative
Responsibilities:
- Work with networks and traditional sales outlets;
- Fulfillment of sales plan;
- Increase of representation of the company's brands;
- Conduct and monitoring of promotional- and trade-marketing events;
- Control of merchandisers’ activity;
- Administration.
Achievements:
- Increase of sales on a fixed area from 1.5 million to 4 million rub.;
- Increase of brand quality distribution.
Reason for leaving:
- Professional growth.
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category B, CHigher education
2008
Higher education
Mechanics and Mathematics Department, Applied Mathematics and Informatics
2008
Higher education
механико–математический факультет механико-математический, математик
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
