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Male, 40 years, born on 29 January 1986
Moscow, metro station Khovrino, willing to relocate (Russia), prepared for business trips
Head of e-com
200 000 ₽ in hand
Specializations:
- Project manager
Employment type: full time
Work experience 17 years 5 months
November 2017 — currently
8 years 6 months
ElkaShar.ru/Mgbur.ru
Moscow, elkashar.ru
Retail... Show more
Head of Online Store
Responsibilities:
- Organization of the online store(Start UP project);
- Building the architecture of the site(WP platform), forming the appearance, content matrix;
- Search for suppliers, contractors and work with them;
- Sales strategy development and management;
- Analysis of the competitive environment;
- Communication with customers, solving difficult situations;
- Development and implementation of promotional activities, loyalty programs;
- Work on site optimization and improvement, SEO;
- Setup and maintenance of advertising companies in Yandex Direct, Google AW;
- Evaluation of the efficiency of the companies(Yandex Metrika, Google Analytics);
- Maintaining accounts in the social. networks (Instagram, Facebook, OK);
- E-mail and sms marketing, CRM, LTV;
- Warehouse and transport logistics management;
- Efficiency analysis;
- Accounting and management reporting
- Full control over sales on marketplaces WB, Ozon, YM
Achievements:
- ⇑ The daily traffic of Online Store 0 ⇒ 3 000;
- ⇑ The daily order quantity 0 ⇒ 35;
- ⇑ The average check 2500 ⇒ 6 500 rub;
- ⇑ The Margin 35%;
- ⇓ The trade stock 23 ⇒ 12 days;
- ⇑ SLT 86% ⇒ 98%;
- ⇑ The net profit(monthly) 0 ⇒ 1700k rub.
April 2019 — February 2021
1 year 11 months
Agama, Fish Manufactory
Russia, www.agama.info,https://rm-1.ru
Transportation, Logistics, Warehousing, International Logistics... Show more
Head of E-commerce Department
Responsibilities:
- Organization of the online store and applications Android iOS (Start UP project);
- Building the architecture of the site(1C Bitrix), forming the appearance, content matrix;
- Implementation and optimization of Bitrix24 CRM processes;
- Sales strategy development and management;
- Creation and management of call center, warehouse, and delivery service teams;
- Analysis of the competitive environment;
- Communication with customers, solving difficult situations;
- Development and implementation of promotional activities, loyalty programs;
- Work on site optimization and improvement, SEO;
- Setup and maintenance of advertising companies in Yandex Direct, Google AW;
- Evaluation of the efficiency of the companies(Yandex Metrika, Google Analytics);
- Maintaining accounts in the social. networks (Instagram, Facebook, OK);
- E-mail and sms marketing, CRM, LTV;
- Warehouse and transport logistics management;
- Efficiency analysis;
- Accounting and management reporting.
Achievements:
- ⇑ The daily traffic of Online Store 0 ⇒ 2 500;
- ⇑ The daily order quantity 0 ⇒ 45;
- ⇑ The average check 2500 ⇒ 4 600rub;
- ⇑ The Margin 45%;
- ⇑ SLT 70% ⇒ 96%;
- ⇑ EBITDA 5% ⇒ 28%;
- ⇑ The net profit(monthly) 0 ⇒ 2000k rub.
November 2016 — June 2017
8 months
Monetka, grocery store chain
Tyumen Oblast
Retail... Show more
Territorial manager
Responsibilities:
- Planned the budget and ensured the execution of the branch's targets in sales, LFL, OPEX, EBITDA, losses, and staff turnover.
- Controlled the execution of the company's business processes by supervisors (13 employees);
- Recruited, relocated, trained and developed supervisors and stores' personnel (100 stores);
- Carried out rotation of local product mixes and formed new ones;
- Assessed new locations for stores, estimated their turnover, and ensured successful launches of new stores;
- Supervised renovations and redesigns in stores;
Achievements:
- Increased sales of the branch by 4% (to 30 million RUB per day);
- Increased the availability of TOP bestselling products by 5%(to 85%);
- Increased the front margin by 2% (to 16%);
- Increased the LFL sales by 7% (to 9%);
- Increased EBITDA by 3%(to 14%);
- Reduced the losses by 0.2% (to 2.2%);
- Reduced the trade stock by 3 days(to 19 days);
- Reduced the staff turnover by 3%(to 4% per month).
September 2015 — November 2016
1 year 3 months
X5 RETAIL GROUP
Orel Oblast, www.X5.ru
Retail... Show more
Sales department head
Responsibilities:
- Planned the budget and ensured the execution of targets in sales, LFL, OPEX, EBITDA, losses, staff turnover, etc;
- Controlled the execution of the company's business processes by supervisors (12 employees) and stores (95 stores);
- Recruited, relocated, trained and developed supervisors and stores' personnel, formed professional teams;
- Assessed new locations, and launched new stores. Supervised renovation works;
- Represented the company in administrative and law enforcement bodies;
- Integrated local chains.
Achievements:
- Integrated 60 stores (a local chain) into the Pyaterochka chain;
- Increased sales of the branch by 4% (to 21 million RUB per day);
- Increased the availability of TOP bestselling products by 15%(to 74%);
- Increased the front margin by 2% (to 17%);
- Increased LFL sales by 10%(to 7%);
- Increased EBITDA by 5%(to 4%);
- Reduced losses by 3.5%(to 3%);
- Reduced the product stock by 10 days(to 27 days).
November 2012 — September 2015
2 years 11 months
X5 RETAIL GROUP
Moscow, www.X5.ru
Retail... Show more
Territorial supervisor
Responsibilities:
- Ensured the execution of planned targets in the entrusted area of responsibility: sales, LFL, OPEX, losses, margin, product stock;
- Controlled the execution of the company's business processes in entrusted stores (10 stores);
- Carried out inventories of stocks and fixed assets;
- Recruited, relocated, and trained stores' personnel;
- Assessed new locations and launched new stores. Supervised renovations;
- Represented the company in administrative and law enforcement bodies.
Achievements:
- Increased sales of the claster by 80% (to 6 million RUB per day);
- Increased the availability of TOP bestselling products by 9%(to 87%);
- Increased the front margin by 4% (to 16%);
- Increased LFL sales by 35%(to 37%);
- Increased EBITDA by 4%(to 13%);
- Reduced losses by 0,5%(to 2,4%);
- Reduced the product stock by 5 days(to 13 days).
February 2011 — September 2012
1 year 8 months
Moscow, www.loreal.ru
FMCG (non-edible)... Show more
Sales representatives supervisor
Responsibilities:
- Hiring, training, supervision of staff, field trainings;
- Development of KPI and its increase;
- Development of sales in the area of responsibility: North of Moscow Region;
- Increase of customer base and DN;
- Negotiations with key customers;
- Increase of distribution of the company’s trademarks.
Achievements:
- Increase of team sales from 16 millions up to 19 millions;
- Increase of brand distribution.
Reason for leaving:
- Increase of salary, professional growth.
July 2008 — February 2011
2 years 8 months
Moscow, www.loreal.ru
FMCG (non-edible)... Show more
Sales representative
Responsibilities:
- Work with networks and traditional sales outlets;
- Fulfillment of sales plan;
- Increase of representation of the company's brands;
- Conduct and monitoring of promotional- and trade-marketing events;
- Control of merchandisers’ activity;
- Administration.
Achievements:
- Increase of sales on a fixed area from 1.5 million to 4 million rub.;
- Increase of brand quality distribution.
Reason for leaving:
- Professional growth.
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category B, CHigher education
2008
Higher education
механико–математический факультет механико-математический, математик
2008
Higher education
Mechanics and Mathematics Department, Applied Mathematics and Informatics
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
