- Managed company’s business in 30 countries in EU, CIS, Middle East and APAC across domestic and Travel-Retail channels - Designed and implemented RTM across markets - Conducted QBRs with strategic markets to revise activations and accelerate growth - Delivered +37.6% volume growth vs 2020, and +18% vs 2021 budget by reviewing RTM and activities in strategic markets - Launched 3 new markets

Set up business operations in Dubai to cater Middle East markets - UAE, KSA, Oman - Crafted market penetration (route-to-market) and brand development strategy - Budgeted a 3-year commercial rolling plan, incl brand activation plan - Full P&L ownership - Managed e-commerce channel - Negotiated and secured listings in various online marketplaces in UAE (Landmark Group, Mumzworld, Amazon, Noon) - appointed and managed distributor (alliance) in KSA

U'Luvka Ltd - is a UK-based company, manufacturer and marketer of super-premium boutique vodka brand U'Luvka (Distilled in Poland). It is an associated company of Truebell (UAE) Scope of work: - accountable for international sales of the brand across Global Travel Retail/Duty-Free and Global Domestic Markets - managed distributors on a daily business in terms of numeric and quality distribution - designed and realized global sales and marketing strategy (route to the market) - structured and negotiated annual brand plans with customers in respect of sell-in/sell-out and trade-marketing activations - conducted markets research incl. but not limited to potential volumes, segment trends and growth dynamics, price positioning, competitors’ activities - accountable for P&L and commercial planning (AOP) Selected highlights: - Restructured export operations, launched 10 markets that delivered 81% volume growth in Year 1 despite limited resources availability - Negotiated and secured listings in Global Travel-Retail channel in Poland (with Lagardere Travel-Retail), Israel (JR DF), Canada, India and Australia - Negotiated and executed trade-marketing activations with Dubai Duty Free that delivered 142% YOY growth by volume in 2018 against category decline - Developed and negotiated with shareholders a rolling 3-year business development plan (incl. budgeting) aimed on sustainable growth and brand equity building

Synergy Group (present Beluga Group) is the leading producer of distilled spirits in Russia. Having diversified portfolio of imported and own produced brands, it owns 6 distilleries across Russia. Scope of work: - accountable for company's business in APAC region (a portfolio of brands) with total volume of over 16k 9-l cases - searched, appointed, replaced distributors in assigned region - negotiated and structured commercial T&C and AOPs - hired and managed 2 Brand-ambassadors in APAC. Set sales targets and KPI's. Track performance - designed, negotiated and executed Annual Brand Plans by Country and by Brand in line with company’s strategic goals and GP targets Selected highlights: - Launched 5 markets in APAC - Achieved 28% YOY growth by volume in 2014 (Year 1)

DRC Group is a manufacturer and marketer of premium oral care brand R.O.C.S. (Leader in its segment in Russian market) Scope of work: - managed distributors in assigned markets and maintained strong working relationships with them (searched, appointed and replaced when required). Negotiated commercial T&C - set aggressive targets, prepared brand plans and negotiated A&P budget to achieve those targets - coordinated certification process in new markets - hired, managed and set KPIs of Country managers (2 ppl – for Japan and CIS) - conducted markets research incl. but not limited to potential volumes, segment trends and growth dynamics, price positioning, competitors’ activities Selected highlights: - Launched 9 new markets from scratch - Delivered stable average 40% annual growth across all markets - Introduced report routines for distributors

A tech start-up funded by private equity investors. Focused on developing and manufacturing of Equipment for heat treatment of liquid foodstuff (diary, soft drinks) Scope of work: - Assisted CEO in expanding company's business in international markets - Organized exhibitions worldwide - Coordinated marketing communication (web page, press releases, etc)