Responsible for NR/ Profit/ SOM growth for Beverages and Juices: Achieved targets for market share, revenue and sales 3Y in a row. Create & execute transformative commercial solutions across mental & physical availability that drive growth - Lead and develop 3Year category strategy vision for Beverages and Juices categories (for 10+ brands): Identified 100+mlrd rub opportunities through growth platforms - Lead channel segmentation & effectiveness to adjust GTM model and KPI: Dimensions for clustering include Value, Occasions, Brands/Category Affinities and others based on available data points & KPIs (POI, Demographics, Trips, cDNA etc) - Create Picture of Success for all channels (short term and long term KPIs, SOP, assortment, shelf, plano, 2ry, Coolers, price/promo): Achieved execution targets across channels during 3Y, incl. x2 for secondary placement, growth #of cash zone placement, SOS growth - Identify and clearly define key category opportunities based on marketing researches (Nielsen, Romir, Cannadien, GFK, consumer studies, BCG reports, etc) - Lead assortment (price/pack architecture)/NPDs development by channels with the objective of increasing volume, market share and drive profitability: 70+ NPD launched, incl. full restage for Beverage Category - Manage Team 8+ persons

i) Lead and implement Category strategy for total Beverages category (CSD drinks, Energy, Ice Tea, Water, Premium Water, Kvass, Flavors, Tonics etc) ii) Develop product portfolio and launches by channels/customers (incl. "White Spaces" - Hard Discounters and E-com channel), develop price/promo architecture, equipment/customized equipment iii) Lead effectiveness, NRM (projects, products, NPDs, equipment, shelf space, coolers etc) iv) Lead gap closure plan development/execution Identify new business opportunities for growth, business cases development based on consumer data v) Manage CatMan Team vi) Responsible for SOM/NR growth

Responsible for Modern Trade Channel: i) planning process, promo strategy ii) activations campaign; iii) category projects in TOP clients (shelf, 2ry, assortment matrix) iv) new launches v) lead customers business planning & trade execution to drive category growth in MT clients vi) category performance evaluation

- Responsible for Market Strategy & Planning of Fem Care portfolio (Always, Discreet, Naturella, Tampax); - Create the vision and plans to deliver the Volume, NOS, Distribution and share objectives; - Led country initiative planning process (launches of new products/brand, national activation, POSMs, toolkit, concept sells); - Budget. Hold final accountability for financial stewardship in the team, coaching all members on responsible and effective budget management and business processes; - Planning trade marketing activities and tracking results of Fem Care business growth with customer teams (from idea creation to implementation) - Pricing/promo strategy by SKUs - E-commerce leader for Fem Care category (development e-tool, e-content, plan by customers) - Data analysis for category (multiple source of data), research studies, competitors analysis - Organization of internal and external events, coordination and supervision for agencies - Preparation of quarterly/yearly update at Board level

- Develop and implement trade marketing activities for brand - Reporting & budgeting - Controlling execution - Responsible for Key National accounts (concept sell, meetings, promotion plans) - Responsible for management and monitoring of Trade Marketing Investments and initiatives execution - Customization, POSM process

Main responsibilities: Achieving the objectives: sales, turnover and margin Networking and coordination of cooperation with distributors and sales team; Contributing and implementing the company's strategic objectives; Create short-term and long-term promotion and sales plans with customer; Coordination promo and innovation with customers in cooperation with marketing department Set tasks, measure performance for the regional team to ensure the implementation of strategies to generate sales growth

Category Manager, BRAUN, Female Hair Removal, Hair Care Appliances Eastern Europe - Category mnagment for KA (Metro, MV, Eldorado etc.) - Develop and implement the strategy for the category - Grow the sales volume - Product portfolio management and development (building up product tree, cutting off non/slow moving products, proposing new products for the market etc.) - Management of permanent merchandising projects for KA (Metro, MVideo, Eldorado, Tehnosila, MediaMarkt, Auchan etc.) - Category presentations, consept sells, launch new products, developmment and implemetation POSMs - Data analysis for category (multipe sourse of data), research studies, competitors analysis - Budget planning and control - Work together with research, production and BTL agencies

Account Manager, CBD, Braun (Москва и Центральная Россия, 5 областей)