Organize effective work and deliver strong business recommendations in the following areas: • Market intelligence – company and brand performance analysis, competitive analysis, ABC analysis, pricing analysis, evaluation of marketing activities • Consumer and shopper research - determine needs in consumer and shopper understanding, define objectives, set up research program, incl. budget management • Category management – category analysis by type of chains and by specific retailers, assortment analysis, MHL development Lead analytical part in key business processes: annual business plan, regular business reviews, pricing process, innovation process

• Provide strategic business and marketing recommendations based on insights (consumers, shoppers and competitors) • Define the growth agenda, lead the category dynamics and brand performance understanding • Lead insights in key business processes: Strategic Business Plan, Annual Operating Plan, regular business and brand reviews, pricing, Innovations stage-gate • Deliver insights for strong portfolio and brand development incl. innovations and equity build up. Provide activities evaluation and recommendations for strengthening • Determine consumer needs, define objectives, set up market research program (including budget allocation and management) • Set up and deliver analytical reports and business recommendations for cross-functional business team • Organize and lead strategic workshops • Manage cross-category and cross-functional projects • Drive partnership with Marketing, Marketing Communications, Media, R&D, Sales Execution, Finance, Revenue, NKA teams • Develop strong Insights team (up to 6 subordinates) • Manage and evaluate research agencies Main projects & achievements: Pepsico Juice Portfolio optimization, Assortment optimization, Marketing Mix Modeling, Pack/Price architecture, Juice category equity improvement (together with Russian Union of Juice Producers, Coca-Cola and Tetra Pak), Lubimy and Fruktovy Sad brand equity growth. Lead Lebedyanskiy&Wimm-Bill-Dann Juiсe Insights structure creation and processes unification. Set up process of Insights support for Juices EER (Turkey, Ukraine). Got 2 Manager quality awards

Organize the effective work and deliver strong business recommendations in the following areas: • Lead consumer insights agenda. Turn business issues into research objectives. • Organize and control all types of consumer research • Lead analytical agenda – market analysis and forecast, brand performance analysis, competitive analysis, cannibalization analysis, assortment analysis, NPD sales forecast • Set up and hold pricing process including internal price monitoring organization • Manage regular reporting process • Manage research plans and budget

• Business issue determination, research goal setting • Brief preparation, negotiating with agencies, choosing the methodology, controlling questionnaire development, fieldwork, reports, giving actionable recommendations • Data analysis, databases management Main types of Ad-hoc research: U&A, consumer segmentation, volumetric, brand audit, concept/pack/product tests, copy tests, price optimization tests. Main continuous projects: retail audit, brand equity tracking, R-TGI, HH panel data.

• Dairy market analysis, market forecast • Competitive analysis • Business performance analysis, sales planning, production planning • Brand activities effectiveness analysis, post-launch evaluation