Retail consulting buro "Retail prokachka" offers a range of high quality instruments for sales increase in client oriented businesses. We are a team of business operation-, visual merchandising-, HR management experts who offer audit and consultancy services to small and medium Russian businesses, such as 1) business process and reporting optimisation 2) product management 3) HR procedures, sales trainings, 4) local and worldwide Recruitment ( IT , edTech, markering, finTech) I develop elaborate consultancy on: + Staff Hiring and adaptation instruments and program + C&B motivation system analysis, retention programs. + Staff training : soft skills like "team management, conflict resolving, sales skills, career planning" + HR system audit + Customer success and client service online trainings

• Managing pool of volunteers’ and coordinating marketing & schooling activities • English classes in the local nurseries & schools with students 4-15 y.o • Creation content for SMM and website content management • Developing and realizing new marketing ideas for the increase of customers’ flow • Developing «Local crafts market» venue, intensive offline activities, PR • Creating Upcycling project in collaboration with local craftsmen

HR administration and support of brands’ 28 stores: • Providing all over HR support : Recruitment support (research, interviews) for top positions and store management, onboarding training, soft skills training, bonus system implementation • Developing Stores’ talents’ pool for assessment • Coaching Store management in recruitment and evaluation skills • Close collaboration with Brand’s Sales team in daily priorities, coordinating HR activities with Sales agenda • Implementation of e-learning

Ingaging in variety of local projects aiming to support local communities and business: • Teaching English at local schools and homeschooling in Thailand and Indonesia • Guesthouse and hostel management in Malaysia, Thailand • SMM and offline hotel marketing in Thailand, Chiang Mai

SMM for 8 brands ( INDITEX GROUP) Zara, Zara Home, Stradivarius, Pull&Bear, Bershka, Massimo Dutti, Oysho, Uterqüe. • Co-development and implementation of digital strategy for 8 brands with Spanish HQ • Content management for 8 brands pages on VK, FB, Instagram.com incl. copywriting, ad campaings • Managing high standards of communication and customer service for all brands in social networks. • Development and execution of advertising online campaigns as well as special online projects for the brand’s needs on relevant digital platforms to ensure high engagement rate of followers. Daily feedback and collaboration with SMM Marketing agency. • Management of special projects with bloggers, influencers and KOLs • Control of all Russian digital communication channels and daily coordination with Spanish HQs: web-sites, newsletters, etc. through departments of product managers, digital marketing managers, graphic designers in all brands • Weekly and monthly reports about social networks activities for all brands with competitors’ activities’ analysis and creative proposals • Online publications monitoring, clipping reports • Cooperation with advertising and PR agencies

T&D functions • Organizing the T&D department from the scratch: identifying the commercial teams’ needs, developing the training materials and training plans • Delivering the trainings to all Stores’ members on a monthly basis. In-store sales trainings • Collaborating with the brand’s team to develop and deliver special motivational programs and trainings: VM, inventory, coaching • Coaching Recruitment manager for a corporate trainer role, developed the Recruitment special tool in a workgroup project • Managing the project of E-learning platform with a Spanish and Russian team, editing and improving the content, monitoring and initiating regular updates • Managing the team of SA’s coachers across Russia: CCalls, tranings, project tasks • Regular initiating and feedback for staff turnover solutions: welcome book improvement, coaching feedback, coacher’s training • Semi-annual organizing, training and promoting the corporate Competence Evaluation 180 test Internal communication functions • Corporate culture management: developing the Company’s Corporate values project, video, PR • All corporate events budgeting, idea developing, work team organizing • Corporate Newspaper 4 times/year delivery. Managing the editorial team • SMM functions: social media posts and updates on HR initiatives, brands news • Introducing a new Refer-recruitment tool to the company (www.talenthunting.ru), developed the prize-board, regular update and PR in the corporate e-network • Regular organizing company’s participation in Ecoprojects, Charity & Healthcare events

• Training support to departments, close collaboration with heads of departments for identifying the training needs, providing the best solutions for priority training needs • Effective Training center implementation in a Warehouse block, developing training materials, training trainers. Developing trainings for sales-representatives • Providing T&D initiatives to stakeholders and departments’ heads, developing T&D strategy with growing Contact Center \ Sales \Finance\Marketing\IT, etc. Weekly reporting to stakeholders • Budgeting and controlling the costs of the T&D department • Comparative research of the trainings market, effective negotiations with training providers to minimize budget costs • Talent management program implementation, developing and implementation of Mentoring project, performance management program development with C&B manager • Corporate events planning and management. Recruitment of T&D department members

Overall HR support for stores, including recruitment of managers and staff, motivation, ensuring the excellence of performed company’s HR policies, and also the welfare of the staff in the 28 stores. • Managing the information held on the HR database, weekly managers’ recruitment, ensuring that only the best candidates with the right qualifications, skills and experience are employed in the brand business • Organizing the recruitment process in new opening regions, mass recruitment of managers, sales-assistance, taking part in recruitment fairs, researching the labor market and searching for the best recruitment solutions and new sources, close collaboration with Universities for mass recruitment, collaborating with the local recruitment agencies • In-store Talent and potentials pool management: assessments, in-store feedback, evaluations of all store employees, planning managers’ career path • Administrative support to Payroll and Administrative department, cooperation with Security, Compensation and Benefits, Legal departments to insure HR policies are performed correctly in the stores • HR support with opening new brand stores (+15) each year • Trainings to Store management teams on recruitment, evaluation, motivation, talent development issues • Budgeting strategic reviews throughout the year, initiating new HR projects to boost the sales and staff motivation

Developing training programs in the newly opened hypermarket with 1000+ employees. Performing sales and customer service trainings daily to department managers and staff. Ensuring training is organized in accordance with the company’s values and local plan of development and expansion. • Training support to departments, close collaboration with HR director and Head of Hypermarket, daily performing trainings. • Budgeting of the costs of the department. • Negotiating with outsourcing training companies and hotel administration in terms of contracts for the upcoming trainings. • Providing guidance to colleagues and senior management on training plan and training skills. • Recruitment of managers for the new locations, mass recruitment, searching for new recruitment opportunities with the Head of HR.