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Female, 46 years, born on 26 January 1980
Moscow, willing to relocate, prepared for occasional business trips
Business development manager
Specializations:
- Sales manager, account manager
Employment type: full time, part time, project work/one-time assignment
Work experience 15 years 4 months
July 2019 — September 2020
1 year 3 months
Crosstech Solutions Group
Moscow
Head of Business Development
Manage and follow up all the leads to the right sales rept, create follow-up tasks and new deals to the pipe-line
Support sales rept, cooperate with pre-sales and prospects and help them close deals
Build strategic relationships and partner with key industry players, agencies and vendors
Develop business strategy for the cybersecurity company and define tactics to get the word out about the company's expertise and drive qualified traffic to the front door
Analyze market trends and adjust email and advertising campaigns accordingly
November 2015 — September 2017
1 year 11 months
Moscow, www.platformix.ru
IT, System Integration, Internet... Show more
Head of BD Department
Achievements:
-Improved gross margin to 10-20% depends on product group due to the issues investigation process
-Increased the sales revenue growth up to 20% owing to the new product strategy development
-Arranged 12 marketing events with C-level customers which brought 80M$ leads
-Forecasted annual sales company plan and implemented marketing initiatives to archive target
-Reorganized and supervised product department of 3 product managers and operation specialist
-Successfully launched and managed 2 new product businesses, witch helped to diversified product portfolio and win 5+ deals under US sanctions
• Analyze emerging opportunities/ threats with business implications and potential strategies using strategic analysis tool and process development.
• Promote software and hardware products to achieve sales goals
• Create a valid business plan, execute and adjust based on business requirements
• Work closely with partners, plan and delivery effective marketing plans to meet marketing goals with vendors
• Develop, direct and measure the execution of strategic annual/long-term marketingand sales plans in order to meet and exceed sales and revenue commitments/goals.
• Campaign/program planning; implement marketing activities with focus on content, automation and analysis. Constructed work plans, established marketing strategy and conducted forecasts, budget management and control all within set deadlines
• Collect, validate, maintain and update relevant information about market and product trends
• Leads a BD and PM team, 3 PM and operation specialist reporting directly to me
• Products lines include server, storage, software, notebook, workstation, thin clients, switchers, routers, WLAN solutions
• Product portfolio includes DellEMC, HP , Cisco, IBM, Lenovo, VmWare, Check Point, Citrix, Veritas, Veeam and etc.
April 2013 — November 2015
2 years 8 months
Moscow, www.ibm.com/ru
IT, System Integration, Internet... Show more
Business and Market development manager (B2B services)
Achievements:
-Managed the successful launch of SoftLayer, an IBM Cloud platform, with the first public reference after 3 months with Mariinsky theater . The audience coverage was up to 20K
Arranged the Service Business Unit event, which brought 40M$ leads took place in Q1 2015 was devoted to personal data relocation. The event was awarded as the most effective Service Business unit event
-Solved 2 difficult issues with local and European departments
Implemented multi waves 10+ digital campaigns, witch increased downloads of trial versions by 3 times
-Based on IBM marketing analytic agency, the event, arranged by myself, was one of the top 5 best events in CEE during 2014. The outcome was 65 M$.
• Develop a thorough understanding of the market and define the overall strategy for the market segments including offering plans, channels/routes to market
• Identifying and developing new opp-ties
• Contribution to achieve pipeline coverage for Services throughout current and next quarter and support achievement of signings and revenue targets
• Engages partners in the regional business development process, aligning partner plans to complement and leverage regional go-to-market initiatives
Manage and develop relationships with both existing and new channel partners
• Develop market-driven marketing and co-marketing plan which includes the overall market segmentation model and priorities within it; the market positioning and GTS's value proposition within the market segment and channel enablement requirements to meet the revenue and profit goals.
• Planning, executing and measuring campaigns that drive awareness, demand and qualified leads for sellers and support achievement of signings
• Product portfolio includes: IaaS, PaaS
October 2011 — April 2013
1 year 7 months
Omron Electronics
Moscow, industrial.omron.ru/ru/home
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more
Product Sales manager
Achievements:
Increased by 50% annual product sales target due to the product strategy development
Developed every quarter product workshops for sales team
Analyzed and categorized 15000 product items, set up key focuses
Created 5 PR articles for industrial magazines
Generated and conducted 3 product market investigations
Supported and motivated quarterly 1-st tier partner marketing initiatives
• Product management:
Full sales and marketing support of new products launches. Market research & developing the core positioning and messaging for the products, adopting all products to Russian market
regularly analyze and determines focus customers demands make recommendations to assist sales team to drive revenue growth
Engage with sales representatives, customers, channel partners to gather customer and competitive insight on the market. Following and sharing sales projects in target markets, pipeline and forecast management
Identify segment’s opportunities and constraints to growth; deep analysis of market information
Provide local marketing intelligence, monitoring competitor’s activities
• Channel management:
Ensure excellent communication is maintained with the distributors to deliver a coherent strategy. Provide marketing leadership to business partners on ways they can build additional sales opportunities
• Promotion:
Create and execute action plans (sales training conferences, on-line sessions, exhibitions, PR events, direct mail, articles and est.) to increase market share and profitability.
• Long term plan:
Build and implement sales and marketing strategies. Monitor how target markets respond to marketing efforts. Produce marketing strategy and budgets for the division , responsibility for its execution
• Local coordination:
Train, develop and motivate internal and external communications to in close collaboration with staff and distributors to achieve desired goals.
Liaise with Partners, Sales Team, Marcom, European Product Managers
Carry out midterm sales reports, market share reports, marketing intelligence (win / loss projects from CRM) and provide regular analysis to Country Manager
September 2007 — September 2011
4 years 1 month
Moscow, www.landata.ru
IT, System Integration, Internet... Show more
Sales Manager
Achievements:
-Closed key deals with Sberbank, Bank of Moscow, VTB24, X5 Retail group
-Attract more than 15 value partners
-Prepared and publish the company brand book
-Took part in 10+ exhibitions which brought 350 leads
• Promote software and hardware products to achieve sales objectives. Apply market and customer knowledge to strategic positioning of new products
• Full Cycle Sales- acquire prospects, establish and maintain strong business relationships with key customers. Prospecting via cold calls, business networking and face-to-face meetings. Setting sales appointments with key decision makers at prospective client companies.
• Maintain a healthy pipeline of prospects/customers by following a sound and organized sales process. Develop an in-depth knowledge of Fluke Networks software and hardware products.
• Identify new opportunities for expansion. Apply market and customer knowledge to strategic positioning of new products. Acquiring and retaining more resellers and system integrators, coach partner sales teams in how to position and sell Fluke Networks products. Provide marketing leadership to business partners on ways they can build additional sales opportunities
• Manage and forecast to Fluke Networks management incremental opportunity pipeline consisting of deals in opportunity registration and other partner originated deals. Report on forecasting to the BDM of EMEA and Russia region
December 2004 — September 2007
2 years 10 months
Bellwood Systems
Moscow, www.bellwood.ru/
IT, System Integration, Internet... Show more
Technical support manager
Managed the technical support department of 2 employees
Supervised the 15 banks operations in the SWIFT Alliance Access system, perform major configurations and adjustments, provided technical support along at all stages of the Alliance applications.
October 2002 — December 2003
1 year 3 months
Golden Telecom Inc
ORACLE Developer
Analysed of the existing billing system designed for telecom service, further developed and upgraded the system with ORACLE programming tools. Developed and maintained the system using Oracle Forms, Oracle Reports, SQL*Plus and PL/SQL. Participated in the full software life cycle.
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
15 years’ BD experience in IT industry.
Depth understanding of the hardware, software and services and cloud computing industry
Have B2B sales and marketing working experience
Experience working with end-users and channel partners
Fluent in English language (writing, reading, speaking, listening)
Knowledge of planning and executing strategic change
Experience with full product life cycle launch
Higher education (master)
2025
Higher education (master)
Студия Велижанина
Продажи и построение бренда с помощью YouTube канала
2004
Higher education
Moscow Engineering Physics Institute
Cybernetics/Automated control systems, Diploma
Languages
Professional development, courses
2018
Netology
Netology university, Marketing
2012
Sales trainings
Mercury, Certificate
2011
Industrial Marketing ans Sales trainings
Fluke Networks
2010
Leadership training course
Consulting group, Sertificate
2009
Business English Course
English language course, Diploma
2006
Sprachcaffe international (Malta)
English language course, Diploma
1999
Moscow Power Engineering Institute
English language course, Diploma
Citizenship, travel time to work
Citizenship: Russia
Desired travel time to work: Doesn't matter
