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Male, 52 years, born on 1 April 1974
Moscow, готов работать удалённо, not prepared for business trips
Head of PR Department
Specializations:
- Chief marketing officer (CMO)
- Marketing and advertising department manager
Employment type: full time
Work experience 32 years 1 month
September 2014 — June 2025
10 years 10 months
Moscow, www.altezza.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Head of Corporate Communications Practice
- Supervision over the Department accounts and projects
- Supervision over the Department account managers
- Development of promotional strategies and proposals for the current and potential clients of the Department
- Consultations to the Department clients (when necessary)
August 2007 — August 2014
7 years 1 month
Promo Strategy Ltd.
Moscow
Media, Marketing, Advertising, PR, Design, Production... Show more
General Manager
- Agency’s activity management
o Registration with the tax authorities ;
o Recruiting agency’s staff;
o Development of personnel administration plan and job descriptions;
o Establishing the employee motivation system;
o Conducting regular staff meetings
- Development of the marketing and PR promotional strategy for the current and potential clients
o Current market situation study and analysis;
o Development of the project SWOT analysis;
o Establishing the project goals and potential growth points (overall and stagewise);
o Determining the project target audience;
o Selection of the optimal methodology and tools to achieving the project goals;
o Establishing the benchmarks and efficiency criteria of the project implementation;
o Development of the agency proposals for potential clients;
o Transparent and efficient budget planning
- Negotiations with the clients and sub-contractors
o Presentation of the agency proposals during tenders;
o Establishing and maintaining working contacts with the key client managers as part of the project implementation;
o Negotiating with the agency’s sub-contractors
- Supervision over the agency’s project implementation
o Monitoring and maintaining operating control over the agency projects;
o Ensuring the efficiency of the project implementation and introducing necessary adjustments (if required);
o Providing project crisis management (if required)
- Supervision and management of the project budgets
o Control over the intended budgetary use;
o Ensuring the dynamic response to the market changes and introducing the required budget reallocation (if necessary)
- Development of the agency project reports
o Development and supervision over periodic project reports (weekly, monthly);
o Development of the final project reports in accordance with the client requirements and standards
- Supervision over the agency financial activity
o Collecting the agency reporting documentation for the tax authorities;
o Conducting day-to-day agency payments through the on-line banking mechanisms;
o Development of the transaction passports for the agreements with non-resident companies;
o Supervision and approval of the agency financial documentation for the Russian tax authorities
June 2006 — October 2011
5 years 5 months
Global Works Ltd.
Moscow, www.globalworks.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Director of Food & Agriculture Projects Department
- Establishing and maintaining the system of uninterrupted department’s activity and constant access to the agency clients;
- Training of the new department employees;
- Development of the proposals for the current and potential agency clients, participation in the tenders on behalf of the agency;
- Managing the corresponding agency sub-contractors;
- Supervision over the intended use of the budget for the department projects;
- Monitoring the efficiency of the project implementation and introducing necessary adjustments;
- Providing project crisis management;
- Development of the periodical and final reporting for the department projects;
- Conducting regular telephone and Skype reporting conferences with the appointed representatives of the agency clients (in Russian and English);
- Development, editing and approval of copywriting of all information materials of the department (in English and Russian) including press releases, articles and infomercials, interviews and other materials for the media, as well as information and trade bulletins, brochures, leaflets and etc.;
- Development, editing and approval of all department copywriting for the respective clients’ web sites as well as other Internet portals and social media (in Russian and English) on behalf of the agency clients;
- Establishing the system of regular and continuous update of the Internet resources of the department clients;
- Organizing press conferences and round tables for the media, as well as media tours (in Russia and abroad) and interviews with the key representatives of the agency clients;
- Supervising the participation of the department staff in specific Russian trade shows on behalf of the agency clients
Achievements:
- Successfully implemented dozens of projects on behalf of eight newly signed food and agriculture companies and organizations which became the agency’s long-term clients;
- One of the activities implemented by the department was short-listed for the European Excellency Awards in 2009 as one of the most successful PR & marketing projects
September 2001 — June 2006
4 years 10 months
Global Works Ltd.
Moscow, www.globalworks.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Project Manager
- Managing a key agency account and supervising the efficiency of implemented activities;
- Providing crisis management to the agency’s key client;
- Regular interaction and maintaining close working relations with the client’s representatives including business trips both within Russia and abroad;
- Development, copywriting, launch and daily update of the client’s Internet portals (in English and Russian):
o Client’s B2B web site oriented at Russian importers and distributors of poultry products was developed and launched in 2001;
o Internet portal aimed at popularizing poultry products among Russian consumers was developed and launched in 2005;
- Development, editing and approval of all copywriting on behalf of the client including press releases, articles and infomercials, interviews and other materials intended for the media representatives;
- Copywriting and editing the client’s monthly trade information bulletins aimed at the representatives of the Russian agribusiness. Over 140 issues of the information monthly bulletins were developed and successfully distributed on behalf of the client);
- Development, copywriting and control over production of the client’s trade catalogues, brochures, leaflets and other promotional materials;
- Development of the advertising materials on behalf of the client;
- Supervising the development of the client’s ad images for the print and online media, outdoor advertising, as well as radio and TV infomercials;
- Copywriting the client’s ad image mottos and slogans;
- Supervising the client’s market researches;
- Development and approval of the guides and questionnaires for the qualitative and quantitative market studies conducted on behalf of the client;
- Testing the client’s ad images in the course of the qualitative market studies;
- Organizing and supervising the client’s advertising and informational activities including nationwide outdoor, public transport and radio ad campaigns, informational campaigns in the Russian print and online media and evaluating the efficiency of these activities;
- Organizing and conducting various events for the media representatives;
- Establishing and maintaining personal working relationships with the key representatives of the Russian media on behalf of the client;
- Supervising and managing the budgets for the client’s promotional activities;
- Development of the reporting on the client’s promotional projects
Achievements:
- The key client remained with the agency for almost 11 years from 2001 to 2011
January 1998 — September 2001
3 years 9 months
YAR Communications, Inc. – representative office in Russia
Moscow
Media, Marketing, Advertising, PR, Design, Production... Show more
Account Manager
- Representing the interest of the agency client in Russia;
- Copywriting the informational materials for the media, developing the client’s trade bulletins, catalogues and brochures;
- Organizing and conducting various media events (in Russia and abroad) on behalf of the client;
- Interaction with the Russian media representatives;
- Development of the analytical reports on the Russian meat and poultry markets (in English);
- Разработка периодической и итоговой отчетности по проектам клиента на русском и английском языках Development of the periodical and final reporting for the client in Russian and English
Achievements:
- The key client remained with the agency for three years from 1998 to 2001
November 1996 — December 1997
1 year 2 months
AKKOR (Russian Association of Rural and Farm Enterprises and Agricultural Cooperatives) and CNFA (Citizens Network for Foreign Affairs) joint investment program
Moscow
Financial Sector... Show more
Manager
- Selection and analysis of the private farmers’ investment projects
o Selecting and estimating the potential efficiency and current collateral value of the private farmers’ investment projects;
o Development of the business plans and development strategies for the selected investment projects;
o On-site visits throughout Russia for the personal evaluation of the projects applied for the investment
Achievements:
- Participated in the development of over 20 successful private farmers’ investment projects
November 1995 — July 1996
9 months
Citizens Network for Foreign Affairs (representative office in Russia) – agricultural investment NGO
Moscow
Financial Sector... Show more
Head of the Department of Information
- Development and distribution of the organization’s informational materials in Russian;
- Adaptation into Russian and copywriting the organization’s promotional materials;
- Development, copywriting and distribution of the CNFA informational bulletin in Russian
March 1993 — November 1995
2 years 9 months
Citizens Network for Foreign Affairs (representative office in Russia) – agricultural investment NGO
Moscow
Financial Sector... Show more
Interpreter / Assistant to the Head of the Department
- Adaptation of the company’s information materials into Russian;
- Consecutive interpreting from / to English / Russian during business meetings with the representatives of the Russian agribusiness and agricultural officials;
- Interpreting and facilitating during the inspection business trips of the CNFA managers throughout Russia
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
My extensive 30+ year work experience along with the wide range of relevant practical skills (from adaptation of promotional materials and copywriting to planning and managing high budget nationwide campaigns) will be instrumental in achieving PR and marketing goals set by the potential employer.
I enjoy reading and music.
Higher education
1998
Higher education
Finances, Finance and Credit
1993
Higher education
Faculty of International Journalism, Public Relations
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
