Specialized in B2B payment flows, global payment acceptance, and simplifying complex financial products for both business and end-users in companies like, and Mondu, Noda and Itez.

Reduced technical design debt by leading the refactoring of Spacer design files into modular Figma components, increasing component coverage from 27% to 95%.

Working on a Fintech payment and investment project with 345.2k users/monthly. Drove critical business efficiency by resolving confusion over deposit top-up timeframes that caused high support load. Implemented estimated time tags and enhanced transaction history, reducing support ticket volume by -20% and boosting successful funding rates.

Assisted EPAM Design Competency Center with 53k users in 295+ global projects. Resolved low conversion on key web pages by an iterative redesign, validated by A/B tests, that were focused on content hierarchy & CTA’s, yielded a 28% increase in new leads. Eliminated design fragmentation & slow delivery cycles by leading the creation of a new, unified design system resulting in a x3 acceleration of design output and development cycle.

Assisted 3 products used by 2 ,7k game developers, incl. studios Take 2 , Square Enix, etc. At Site Builder team I was responsible for: - Recognizing the need for high-converting marketing materials, I took a leadership role in design of 120+ landing pages. This strategic focus resulted in 70% of those pages generating Xsolla’s highest revenue and attracting 18% of new customers. At SDK & In-Game Store, I was responsible for: - Started with a crucial, but small B2B Software Development Kit in its beta stage, I led the full product design cycle across devices (Android/iOS), successfully growing user base from 60 to 1,000 in 2 years; - Overcame complex multi-stage regional pricing settings for managers by redesigning the flow. This reduced setup steps by 40% and improved import speed by 31%. - Assisted with design for B2C Xsolla Funding and Game Investor Platform.

Then I joined another Perm startup, where I: - Designed B2B data heavy Tehzor app based on UX researches
in buildings construction industry with the user base of 14+ leading companies; - Worked in cross-functional team, producing high-quality work, controlling UI implementation and presenting solutions to stakeholders. - Developed visually appealing and user-centric promo page and marketing materials to sell this solution on the market.

After a year of freelance, I joined a local startup - a web studio, called Internet-Projects, for which I developed branding and website design. Then I worked on studio projects, the most interesting and largest of them were: 1. Designed user-centric CRM systems, admin panels, including the e-commerce merchant administration portal with data visualization and reporting, emails, invoices, receipts, and internal support tools, based my work on user needs and worked in cross-functional team. 2. Corporate website redesign for the chemical industry company with the development of the administrative panel for content management. 3. Redesign of the online cosmetics store Mavla & Topface based on eye-tracking data and conducting Clickstream Analysis using services such as Google Analytics, Yandex.Metrica to identify problems that we should solve during the interface redesign.