Responsible for Russia/CIS/Turkey regions in airport and border shop channels.Brands: The Macallan, Highland Park, The Famous Grouse. • Implemented and evaluated annual trade marketing programmes and activities consistent with brand strategies: 7 wall bays, 3 gondolas, 2 HPP. • Managed the annual A&P budget, with focus on key priority airports, including accurate interim forecasts; together with the KAM, contributed to preparation of customer annual sales budgets and long-term business growth strategy. • Managed a team of dedicated brand consultants (IST and SVO airports): setting KPIs and incentives • Provided brand trainings for Duty Free shops sales consultants:16 in Moscow and 2 in Baku/Astana/Almaty. • Preparing regular market insight reports, e.g. sales performance, passenger traffic, marketing trends and economic developments to support brand strategies. Monitor competitor developments (product launches, marketing initiatives, price promotions, etc) • Managed the Declaration of Conformity workflow. • Built commercial relationships with customers (IDF, TRD, Dufry) for developing the visibility in shops.

• Topicrem rebranding project leading • The monthly market situation report: consumption analysis and competitor's activities • Tender arranging and sign new contracts with agencies, budget and documents control • Organization of the cycle meeting seminar for SF team

(7 brands: Coldrex, Panadol, Zovirax, Corega, Sensodyne, Parodontax, Aquafresh) • Participation in the annual planning of promo budget for each channel and monthly control over spending. • Development and production of POS materials for two channels (Mass Market and Pharmacy): • Coordination of reporting (based on AC Nielsen) and competitors’ activities

-