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Was today at 16:30

Female, 40 years, born on 2 July 1985

Moscow, metro station Oktyabr'skaya, willing to relocate (Other regions), prepared for business trips

Marketing and PR director

500 000  in hand

Specializations:
  • Chief marketing officer (CMO)
  • Marketing and advertising department manager

Employment type: full time, part time, project work/one-time assignment

Work experience 19 years 1 month

October 2021currently
4 years 7 months
Project work

Moscow, prostoplace.ru/

Media, Marketing, Advertising, PR, Design, Production... Show more

PR and marketing director
Achievements: more than 1200 industry specialists downloaded wow.app (CRM for beauty professionals) in just a month (Skolkovo Innovation Center). Developed new creative ideas and slogans using CustDev approach (performed more than 250 cold calls), created a bilingual website, social networks from scratch (with weekly 30% traffic growth) and an expert blog (gaining 20,000 subscribers with free traffic only). Urban Dreams lifestyle event by Rise Entertainment: in just 10 days over 50 press releases in top media outlets. 16 information partners. Barter collaborations with companies to provide guests with welcoming gifts: certificates to Aesthetic Dentistry, inclusive massage parlour and interactive museum in the dark, tea from the Chinese company "Met Tea". The party was attended by celebrities and most-subscribed influencers. Interactive museum in the dark Sensorium: in 3 months 60 publications in the media (including expert columns in the Psychologies magazine), 6 collaborations with opinion leaders, 3 cross-promotions with premium brands. A full-time SMM manager was found and hired. Sweepstakes and broadcasts with lifestyle Telegram bloggers (reaching more than 30,000 people), including the largest female community in Moscow. Cross-promotion with the capsule clothing brand «4forms» and a contest with the legendary eco furs boutique «Only Me» with total number of subscribers of 1,400,000. Cross-promotion with a healthy marathon, gastro bar in the city center (presentation of a dessert with a secret) and one of the leading financial magazines, including merchandise production and the participation of the museum's founders in the Finaward award. Gleb Belavin, Deputy Director General of Tenant Relations of the Management Company MLP: personal branding strategy for social media. + 9,000 subscribers in the Telegram channel. Creating the logo and strong corporate identity. Packaging up services to create customer offers, including Arab consumers. More than 30 expert columns published in the top media, including Forbes, RBC, Life, etc. Gleb also joined the attestation commission of Moscow Witte University. Proforientologist No. 1 in Russia Victoria Virta: in a month Victoria's profile has been posted on 6 speaker platforms. The expert was evaluated and approved for training activities by the Commission of the state budgetary institution "Small Business of Moscow". Victoria took part in the largest charity marketplace Meet for Charity. All proceeds from the auction went to the foundation Oncologica to help cancer patients. The expert gave 14 public speeches at the following business venues: International Academy of Management, “My Business” Center St. Petersburg, closed business club for tour operators, The Aesthete Club Decoti, the Virtonex metaverse for business and communication, Women Money Club and many others. Chain of premium beauty salons Daviani: in 2 months over 30 media impressions (no budget provided) in the largest magazines (OK, RBC, Lofficiel, Pravilamag, lady.mail.ru, Peopletalk, Timeout, etc.), more than 10 collaborations with top bloggers, more than 10 cross-promo with luxurious brands: 4Forms, Foсo, Soma, Bluefin, Chekotin Jewellery, Timeless, ADJ STYLE and many more. Abstract artist Elena Petrushina: in 2 months more than 10 articles have been published, including a TV news item on the main city channel "Moscow 24" and a column in the «Bank Review» magazine, presented at the St. Petersburg International Economic Forum. Official partner of Synergy Woman Forum. Elena also took part in Oksana Fedorova's (Former Miss Universe) auction with her personally on stage, selling her painting at the highest possible price. The Reglament company (Finnext Award and Data Day events): in 1.5 months more than 110 press releases, 22 information partners. Inclusion of the editor-in-chief of the Banking Review in the Finnext expert council. Barter gifting collaboration with the advanced skincare brand "Seahava" (providing 250 gifts for the guests). ProPersonnel executive search & recruitment agency (Tatiana Dolyakova's personal brand): in 2 months 30 publications in the leading media outlets (Forbes, RBC, Kommersant, CRE, Business Secrets from T‑Bank, etc.). Tatyana was evaluated and approved for training activities by the Commission of the state budgetary institution "Small Business of Moscow". Live broadcast with the editor-in-chief of online magazine for successful women "Colady" (more than 16,000 views). The "Memory of Generations" Charity Foundation: in 1.5 months 147 media publications, reaching more than 25 million people. Among other clients: Russia Today, Milka, Oreo, Baileys, Bonduelle, restaurant "Meat & Fish", the international body kit company LARTE Design, interactive IT conference ProIT Fest, owner of a retreat center Anurada Romanova, businessman Andrey Parovar, Fortune 500 Executive Anna Znamenskaya, plastic surgeon Irina Vasilenko, events with the participation of the Leaders Club, Vladimir Medinsky, Marina Abramović, etc.
March 2024April 2025
1 year 2 months

Saint Petersburg, dubrovsky.ru/

IT, System Integration, Internet... Show more

External Marketing Director
Acquired 13,000 users on the waitlist for commission-free stock trading & investing app: - Creating a website, social networks and blogs from scratch. Yandex Zen blog: one article generated about 39,000 impressions on the average. Total number of impressions of all materials: 1 200 000 - Telegram campaigns: 210,000 impressions - Yandex direct: 474,000 views - Telegram Ads: 836,000 views - VK Ads: 727,000 views - Mass media: more than 40 publications - Viral and special projects: funny creative job announcement https://t.me/vacanciesbest/14737, CEO's participation in the Meet For Charity auction, which helps to raise money for charity through meetings with people. - Participation in the Best Benefits employee discount program in order to develop an HR brand - Team selection from scratch, more than 80 job interviews with candidates: PR, SMM, CRM, Performance marketing manager, copywriters and graphic designer. - Business processes: document management, task manager implementation, editorial policy development, proofreading process organization, CJM, CustDev, etc.
June 2023November 2023
6 months
The clinic of aesthetic medicine Galaktika

Moscow, galaktika.clinic/

External Marketing Director
Doubled the customer base: 1. At least 10 barter collaborations with influencers each month 2. Minimum 5 cross promotions a month (cross promos carried out: the chef's dessert "Galaxy" from the winner of the "Battle of the Chefs", selection of medical books https://www.litres.ru/kollekcii-knig/litres-i-klinika-galaktika-daryat-knigu-iz-podborki/, BestBenefits employee discount program, business meeting with Miss Universe Oksana Fedorova, Fresh dress boutique, celebrity auction Meet for charity, social media broadcasting, business breakfasts and performances in business clubs, etc.) 3. Mass media: the CEO appeared on the cover of the magazine "Author project. Top officials". More than 40 free publications in the press (Psychologies, channel 5, lady.mail.ru, Wday, Womanhit, etc.) 4. Boosted Google Reviews from 4.1 to 4.4 and Yandex from 4.4 to 4.7 5. More than 3000 new subscribers on Telegram channel 6. Updated job descriptions for employees and hired new assets 7. Drafted a strategic plan and conducted competitive analysis 8. Document management: organized storage and shared access to the company’s files and project activities 9. Initiated renovation of the clinic, removed the call center from the reception for the comfort of the patients 10. Updated print advertising images with new ideas 11. Selection and control of contractors for brandbook, context, SEO, website and app creation
November 2020October 2021
1 year
Evelina Levi, personal brand

Moscow, evelinalevi.com/

Business Services... Show more

PR director
(in charge of a team comprising 2 copywriters and a SMM-specialist) Created a personal branding strategy in social networks and the media, including English facebook. Achievements: - In just 2 months and without investments increased blog traffic (from 0 to 84,000). - Hit 10,000 views on the channel, turning on monetization. - One article: 845,000 views, 94,000 full reads, more than 1,000 comments. - Increased Instagram audience, making the community 10 times bigger. - Collaborated with celebrities and top media companies (Forbes, Psychologies, etc.). Included Evelina in the book of outstanding people of Russia. - With no budget promoted Evelina's speeches at the International interactive contemporary art festival ARTLIFE, Decoti art club, International Academy of Additional Professional Education EDPRO.
April 2016June 2021
5 years 3 months
State-owned Russian-language news channel Russia-24

Moscow, www.vesti.ru/

Media, Marketing, Advertising, PR, Design, Production... Show more

Head of the international news department
(in charge of 13 editors + 10 freelance correspondents abroad) Achievements: more than 100 aired stories, during prime time as well, on the most important international topics: US presidential elections, world protests, migration problems, natural disasters and many others.
February 2020October 2020
9 months
Skolkovo Innovation Center

Moscow, blom.ru

FMCG (non-edible)... Show more

PR and marketing manager
Marketing the luxury cosmetic brand “BLOM” Achievements: In just 8 months doubled the sales and brand awareness of the company, which can be proven by the WordStat data. - Over 300 media impressions (no budget provided) in the largest magazines: Cosmopolitan, Marie Claire, Glamour, Vogue, Psychologies, Elle, Esquire, InStyle, Grazia, Harper’s Bazaar, Forbes etc. - More than 400 collaborations with top influencers (on a no-fee basis) (kateclapp, 8.2m followers; Anastasiz, 5,3m; aveme_lissa, 2.48m, etc.). - Created instagram content plan (including the English one), maintained the youtube channel and the Russian blog (one article: 1 100 000 views, 35 000 full reads). - Organized the brand’s participation in exhibitions and award ceremonies: - Business forum of trends in the beauty industry Trends of Beauty (on a barter basis) - The largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe InterCHARM - Cosmoprof Worldwide Bologna - National award “My cosmetics” for the best Russian product
September 2019March 2020
7 months
Typimedia Communication

Italy, www.typimedia.it/

Media, Marketing, Advertising, PR, Design, Production... Show more

PR, event, SMM manager
Together with the team developed a global website of RH Disease and pregnancy information in order to form an international community of mothers who are dealing with this issue: Pregnancy 28
July 2019September 2019
3 months
SKC marketing agency

Italy, www.skc-agency.ru/

Media, Marketing, Advertising, PR, Design, Production... Show more

PR, event, SMM manager
Organized for the Ministry of Foreign Affairs of Russia the 8th annual international conference “Russia and Europe: Topical Issues of Contemporary International Journalism” in Rome. Achievements: - Invited more than 70 participants, including Russian Ambassador to Italy Sergey Razov, Head of the Press Center of The Ministry of Foreign Affairs of the Russian Federation Bikantov Alexander, etc. - More than 40 publications in the Russian and international media
March 2019August 2019
6 months
International interactive exhibition of modern technologies "City of Robots"

Italy, cityofrobots.io/en

Public Services... Show more

PR, event, SMM manager
Fully responsible for organizing exhibitions, advertising and PR campaigns, coordinating the work of the local staff, respecting the budget. Achievements: - Over 3 million people visited the exhibition in Europe (Italy, Poland, Latvia, The Czech Republic) - The profit from one city amounted to more than 6 million euros - More than 30 articles about the company in the European media
July 2014December 2015
1 year 6 months
Russian information TV channel LifeNews

Moscow, lifenews.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Editor (international news)
Achievements: dozens of interviews with world stars (directors Luc Besson, François Ozon, Kevin Macdonald, Krzysztof Zanussi, Peter Docter, Hollywood's premier acting coach Ivana Chubbuck, Bond girl Bérénice Marlohe)
December 2014December 2014
1 month
Forma italiana

Italy, www.formaitaliana.it/

FMCG (non-edible)... Show more

PR manager
PR support for the Italian stand at the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe InterCHARM. Achievements: 39 agreements were reached regarding export contracts. Was invited to visit the head office of the company.
December 2013June 2014
7 months
The All-Russia State Television and Radio Company (VGTRK), the state-owned Russian television channel “Russia-1”

Moscow, russia.tv

Media, Marketing, Advertising, PR, Design, Production... Show more

Correspondent
Achievements: dozens of interviews with world stars (actors Russell Crowe, Ben Stiller, Bradley Cooper, Michael Fassbender, Fanny Ardant, Cary-Hiroyuki Tagawa, Michael Pitt, Jason Flemyng, director of Godzilla Shusuke Kaneko, etc.)
November 2011December 2013
2 years 2 months
"Channel One” (Open Joint-Stock Company)

Moscow, www.1tv.ru/eng

Media, Marketing, Advertising, PR, Design, Production... Show more

Editor-in-chief of the program “This is cinema”
Recording the anchor in the studio, editing the program, applying effects - music, titles, cutoffs, etc., responsible for transmitting the program from abroad. Accreditation for events, organizing and planning the stay of the crew abroad, attending festivals (including international ones, such as Berlin, Cannes and Venice International Film Festivals), collaborating with the organizing committees of the festivals. Produced more than 252 television programs, interviewed T.Cruise, F.F.Coppola, J.Cameron, J.Cusack, R.Fiennes, W.Dafoe, K.Sutherland, L.Cuchiniello, E.Norton, B.D.Toro, G.Noe, T.Burton and many others https://www.youtube.com/watch?v=nK_6O3-u6t4&list=PLmj-TJUejtxjq07IKqOLKOMW_eshkjylE
February 2012February 2012
1 month
Roskino (formerly Sovexportfilm)

Germany, roskino.org/?lang=en

Media, Marketing, Advertising, PR, Design, Production... Show more

PR manager
PR support for the Russian pavilion at the 62nd Berlin International film festival.
February 2009November 2011
2 years 10 months
Media-Holding REN TV, information program "News 24”

Moscow, ren-tv.com

Media, Marketing, Advertising, PR, Design, Production... Show more

Correspondent
Dozens of interviews, including an exclusive one with Andrey Ternovskiy, the creator of Chatroulette.com, before the brilliant guy was taken to the U.S.
October 2006October 2008
2 years 1 month
Russian News & Information Agency RIA Novosti (Federal State Unitary Enterprise)

Moscow, en.rian.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

PR manager
Integrated department for international cooperation. Achievements: Preparing info screen for the EU-Russia Summit (05.2008), newsletter "Sochi 2014 Olympics". Dozens of analytical articles in "Russia by foreign broadcasters" and in the foreign press. Around 50 publications in Russian, English and Spanish on the "RIA Novosti" web-page.
December 2007March 2008
4 months
Russian News & Information Agency RIA Novosti, UK bureau

Great Britain, en.rian.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Special correspondent
Examples of publications: Russian http://rian.ru/world/20080118/97310234.html https://ria.ru/20080209/98838922.html https://ria.ru/20080209/98839680.html https://ria.ru/20080222/99907423.html http://rian.ru/culture/20080215/99349600.html https://ria.ru/20070926/80976237.html#ixzz3Toh1EyGV Spanish http://sp.rian.ru/news/20081009/117613754.html English http://en.ria.ru/analysis/20070928/81561876.html

Skills

Skill proficiency levels
Communication skills
Organization Skills
Journalism
Editing
Oral Translation
Written Translation
Английский язык
Business English
Итальянский язык
PR
Event Management
Presentation skills
Ведение переговоров
Internet
Пользователь ПК
Организаторские навыки
Письменный перевод
MS Internet Explorer
MS Outlook
Управление персоналом
Работа в команде
Negotiation skills
Teamplayer
Деловая переписка
Leadership Skills
Деловое общение
Преподаватель
Reporting
Управление проектами
Analytical skills

Driving experience

Driver's license category B

About me

Winner of the Moscow 2024 Business Award in the nomination "Best brand promotion through PR". More than 20 years in PR and TV journalism. I speak and write fluently in 4 languages. Lived, studied and worked in Pakistan, Spain, Finland, the UK, The Netherlands, France, Italy, etc. Interviewed more than 50 world famous celebrities (Francis Ford Coppola, Tom Cruise, Brad Pitt, Robert John Downey Jr., Scarlett Johansson, Daniel Radcliffe, Bradley Cooper, Russell Crowe and many others), which laid the foundation for the work with my clients’ personal brands. My clients have more than 500 publications (on a no-fee basis) in various sources: portfolio https://docs.google.com/document/d/1pdecBzDxjqL6GboHbUjVXDXwgwnCyzGbTdKQH030304/edit?copiedFromTrash&tab=t.0#heading=h.wj17ytd5dk12 I have about 500 Russian and international media outlets in my contact database and more than 2000 influencers/bloggers and opinion leaders. I'm no cobbler with no shoes, so I have more than 80 press mentions myself. Column writer for professional magazines "Government Public Relations" and "Press Service", featuring its cover. Author of the marketing course for the educational platform Learnhub. Speaker of Skolkovo Innovation Center, Moscow Agency of Innovations, International Academy Edpro, Small Business of Moscow, International interactive contemporary art festival ARTLIFE, Plekhanov University of Economics, International Academy of Management, “My Business” Center St. Petersburg, closed business club for tour operators, The Aesthete Club Decoti, the Virtonex metaverse for business and communication, Moscow Witte University, Russian Business Society, Center of Competence and Business Communication, International promotion and advertising technologies festival ProMediaTech, conference on the development of beauty salons Salonweek. Speaker of the federal conference "Regional media: information security and digital literacy" in Sochi. Expert of the Center for Strategic Research. Semi-finalist of the contest "Leaders of Internet communications". Meet for charity participant.

Portfolio

Higher education (bachelor)

2007
Higher education (bachelor)
Institute of International Relations and Social-political Studies, Public Relations

Languages

Russian — Native

English — C2 — Proficiency

Finnish — C2 — Proficiency

Italian — C2 — Proficiency

Spanish — C2 — Proficiency

Professional development, courses

2009
Occupationaol retraining
First national television school, Anchor
2005
Internship
Universidad de Alicante, Spain, Sociology, PR, photography, modern art, marketing, English literature
2005
Oral skills course
Helsingin Seudun Kesäyliopisto, Finland, The Finnish language

Tests, examinations

2015
IELTS
Students International IELTS Test Centre, The English language

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Italy, Russia

Desired travel time to work: Doesn't matter