Project work
Moscow, prostoplace.ru/
Media, Marketing, Advertising, PR, Design, Production... Show more
PR and marketing director
Achievements: more than 1200 industry specialists downloaded wow.app (CRM for beauty professionals) in just a month (Skolkovo Innovation Center). Developed new creative ideas and slogans using CustDev approach (performed more than 250 cold calls), created a bilingual website, social networks from scratch (with weekly 30% traffic growth) and an expert blog (gaining 20,000 subscribers with free traffic only).
Urban Dreams lifestyle event by Rise Entertainment: in just 10 days over 50 press releases in top media outlets. 16 information partners. Barter collaborations with companies to provide guests with welcoming gifts: certificates to Aesthetic Dentistry, inclusive massage parlour and interactive museum in the dark, tea from the Chinese company "Met Tea". The party was attended by celebrities and most-subscribed influencers.
Interactive museum in the dark Sensorium: in 3 months 60 publications in the media (including expert columns in the Psychologies magazine), 6 collaborations with opinion leaders, 3 cross-promotions with premium brands. A full-time SMM manager was found and hired. Sweepstakes and broadcasts with lifestyle Telegram bloggers (reaching more than 30,000 people), including the largest female community in Moscow. Cross-promotion with the capsule clothing brand «4forms» and a contest with the legendary eco furs boutique «Only Me» with total number of subscribers of 1,400,000. Cross-promotion with a healthy marathon, gastro bar in the city center (presentation of a dessert with a secret) and one of the leading financial magazines, including merchandise production and the participation of the museum's founders in the Finaward award.
Gleb Belavin, Deputy Director General of Tenant Relations of the Management Company MLP: personal branding strategy for social media. + 9,000 subscribers in the Telegram channel. Creating the logo and strong corporate identity. Packaging up services to create customer offers, including Arab consumers. More than 30 expert columns published in the top media, including Forbes, RBC, Life, etc. Gleb also joined the attestation commission of
Moscow Witte University.
Proforientologist No. 1 in Russia Victoria Virta: in a month Victoria's profile has been posted on 6 speaker platforms. The expert was evaluated and approved for training activities by the Commission of the state budgetary institution "Small Business of Moscow". Victoria took part in the largest charity marketplace Meet for Charity. All proceeds from the auction went to the foundation Oncologica to help cancer patients. The expert gave 14 public speeches at the following business venues: International Academy of Management, “My Business” Center St. Petersburg, closed business club for tour operators, The Aesthete Club Decoti, the Virtonex metaverse for business and communication, Women Money Club and many others.
Chain of premium beauty salons Daviani: in 2 months over 30 media impressions (no budget provided) in the largest magazines (OK, RBC, Lofficiel, Pravilamag, lady.mail.ru, Peopletalk, Timeout, etc.), more than 10 collaborations with top bloggers, more than 10 cross-promo with luxurious brands: 4Forms, Foсo, Soma, Bluefin, Chekotin Jewellery, Timeless, ADJ STYLE and many more.
Abstract artist Elena Petrushina: in 2 months more than 10 articles have been published, including a TV news item on the main city channel "Moscow 24" and a column in the «Bank Review» magazine, presented at the St. Petersburg International Economic Forum. Official partner of Synergy Woman Forum. Elena also took part in Oksana Fedorova's (Former Miss Universe) auction with her personally on stage, selling her painting at the highest possible price.
The Reglament company (Finnext Award and Data Day events): in 1.5 months more than 110 press releases, 22 information partners. Inclusion of the editor-in-chief of the Banking Review in the Finnext expert council. Barter gifting collaboration with the advanced skincare brand "Seahava" (providing 250 gifts for the guests).
ProPersonnel executive search & recruitment agency (Tatiana Dolyakova's personal brand): in 2 months 30 publications in the leading media outlets (Forbes, RBC, Kommersant, CRE, Business Secrets from T‑Bank, etc.). Tatyana was evaluated and approved for training activities by the Commission of the state budgetary institution "Small Business of Moscow". Live broadcast with the editor-in-chief of online magazine for successful women "Colady" (more than 16,000 views).
The "Memory of Generations" Charity Foundation: in 1.5 months 147 media publications, reaching more than 25 million people.
Among other clients: Russia Today, Milka, Oreo, Baileys, Bonduelle, restaurant "Meat & Fish", the international body kit company LARTE Design, interactive IT conference ProIT Fest, owner of a retreat center Anurada Romanova, businessman Andrey Parovar, Fortune 500 Executive Anna Znamenskaya, plastic surgeon Irina Vasilenko, events with the participation of the Leaders Club, Vladimir Medinsky, Marina Abramović, etc.