Section (group of key customers) sales volume planning & forecasting in alignment with territory targets. - Section sales plan fulfillment ensuring. - Ensure sustainable increase in turneover, both in value and in volume to gain more market share - Securing company’s targets of products positioning in the respective customers section. - Ensure high level of promo activities and visualization - Ensure positive P&L balance through smart budget planning and spending - Personnel development (trainings, field accompaniments). - E Commerce channel development in terms of promo, pricing, discounts, content, targeting Those targets mentioned are to be achieved by: - Organizing and controlling of distributor branch operations (those interacting with section customers). - Effective customer business development funds management and national funds transmitting. - Hiring, educating and secondary managing of sales reps. and merchs. on the branch territory (32 persons). - Effective local support in national trade marketing activities realization. - Negotiation with customers to reach company RPS (Retail Performance Standards). - Continuous interaction with Regional Directors, Divisional Managers, Promo & Merchandising Managers. Main achievements: 1. Triple digit growth in e-com channel. 11% turnover weight in 2024 ytd VS 7% in 2020. 2. Launch of 4 authorized Nyx PMU corners in VisageHall. 20 Mln rur extra turnover 3. 24% growth in value of Mass categories VS flat market 4. Tailor made Promo plan to keep up to federal chans pressure 5. Positive gross to net P&L

- Develop company sales in the South of Russia. Scale facts: region population - 8% of country population, 5 company subordinates, 9 Exclusive Sales Representatives, 16 Merchandisers, 8 Beauty Advisers. 5 Distributors, 3 Direct Chains. - Ensure increase of turnover on the territory. - Ensure increase of gross turnover - Increase efficiency of field operations. - Build a highly engaged team of professionals both at L’Oreal Sales and distributors’ staff. - Build a pool of engaged and financially stable direct customers. Those targets mentioned are to be achieved by: - Recruitment, training and motivation of team of Loreal South Region sales employees to achieve defined display, distribution and sales volume objectives. - Development of strategic sales evolution plan for South Region for all KPIs and all sales channels. - Ensuring achievement of sales, distribution, display and outlet coverage objectives in the Region. - Implementation of defined measurement and control systems to manage performance of a team of direct reports monthly visible. - Individual training and development plans implementation for the members of direct reports team. - Ensuring all direct customers compliance with contract. - Organizing of proper training for distributors' field sales force through direct reports. - Ensuring timely and accurate reporting of area performance to the centre in line with the set administrative procedures. - Conducting regular field audits in the region and reporting results according to the set procedures. - Managing effectively local budget. - Establishing and maintaining efficient interface with other functional departments of Loreal. Main achievements: - Continual growth of turnover in Rostov and Volgograd despite the huge “leaks” from Moscow and expansion of outside local chains - Best performance in the region regarding national food and drug chains. - Increased regional direct coverage (exclusive sales force).

- Constant sales volume increase according to company plans. - Improving sales fundamentals reported by AC Nielsen & internal company data. - Sales volume forecasting. - Developing consumers & customers promotions. - Budget management. - Managing of the Sales Team - Increasing of shelf share in the retail, both national and local.

- Developing and maintaining due coverage of wholesale channel on the territory. - Sales plan fulfillment ensuring. - Securing company’s targets of products positioning in wholesale environment in the area of responsibility. - Ensure best of price parity, merchandising and shelf share among wholesale clients - On-the-job trainings and coaching for the sales teams of the distributors

- Product sales organization and supporting. - RPS targets achievement on the territory. - direct merchandising of the territory POS. Those targets mentioned are to be achieved by: - Interaction with distributors sales representatives (sales targets setting, execution control, education, co-work). - Customers calls (regular calls according to route plan, selling distribution, shelving, pricing, merchandising. Negotiations if needed.). - Promo department collaboration (territory promo activities alignment).

- Ensure high round-the-year sales to achieve stable and balanced turnover - Conduct negotiations and signing contracts with key customers - Direct sales - Customers search and database - Develop hotel loyalty programme and custom-made tours

- Organize individual and group travel packages throughout the globe - Participate in Russian and international travel fairs - Direct sales