The projects I am proud of Managing Start up with Yandex Market Building strong connection with Wildberries to increase the sales up to 1,5 Billion RUR Growing business with TSUM MOSCOW Growing business with LAMODA Responsibilities Manage and motivate a team of brand mangers, sales managers and customer service Closely manage a targeted number of key accounts (franchisee and wholesale partner) and a department store within key market Forecast in unites and values Serve and grow existing customer base through analysis of trends, sales and inventory levels, and proactive measures through daily / weekly / monthly communication. Keep the information flow clear with the distributed brand HQs manage the calendar of deliveries, order sessions etc. Supervise order book management for assigned accounts Use of ERP and various reporting tools to identify and execute on in season opportunities Maintain an organized account and opportunity portfolio work with the team closely Acquire new customers through development and conversion of leads into customers Develop new business opportunities within emerging growth channels, ensuring customer needs are met satisfactorily, and ensuring that the company’s presence in the territories is meeting the company’s standards and expectations Implement seasonal sales programs and incentives Attend relevant General Sales Meetings Follow the fashion and sneaker market trends closely Represent the company in regional and national retail or trade affairs Present clearly success stories & ideas both for management and brand’s HQ team

Moscow representation of the Italian footwear brands : Portfolio of the brands: JOG DOG, SKANDIA, middle plus segment. Our Partners are fashion boitiques like TSUM, GUM, AIZEL, Rendevouz / OPERATIONAL MANAGEMENT OF THE SALES DEPARTMENT Building a transparent, unified and effective management system The development of the sales network in Moscow, regions through federal networks and local retail chains, Analysis of sales efficiency Monitoring compliance with requirements of customers on assortment policy, pricing policy, Team Management Ensuring effective communications with other units (production logistics, finance, warehouse) Ensuring achievement of strategic goals of the company through the development and implementation of marketing and sales strategies SALES MANAGEMENT Personal sales to the Accounts Sales Forecasting in units /value Medium-term and long-term planning of the budget of incomes and expenses Formation of commercial policy for the season, year Organization of search and attraction of new clients in accordance with the standards of business conduct of the company MANAGEMENT OF MARKETING AND PR ACTIVITIES Developing the marketing and brand communication strategy Buiding strong brand awareness on the global level Creating a unique image Building strong relations between the brand and fashion influencers, bloggers, journalists, celebreties Media plan working out Special event organizations Digital PR Collaboration with international designers to create capsule collections Working out creative concept for seasonal campaigns Managing PR the activities of two italian agencies Setting KPI and monitoring their execution Coordination of work on the promotion of brands in social networks /Facebook/Instagram Coordination of creation of visual and text content for press releases, site, social networks Approving layouts of presentations and catalogs MANAGING THE PRODUCT Trend analysis and research The development of the collection matrix together with Italian designers Approval of the product range Pricing KPI - 1. Margin 2. New customers 3. Sales MY GREAT ACHIEVMENT: Increase the sales by 70%

Tasks to be achieved: the subordinates are well educated, motivated and the NY relevant attitude represent the sales plans, sales maximization, costs reduction are in line with budgets the thinking of the staff is company oriented and increases the growths of the corporation the reputation of the company is enhanced the information flow and cooperation with other departments is secured and well organized Responsibilities: Coordination of the shop construction, layout , merchandizing, product assortment (20 000 SKU) Employment, motivation and dismissal of the staff Development of the personnel educational programs Training of the area managers, visual merchandizers, shop managers Staff costs management Development of the middle and long term strategy and expansions plans Taking on new product in the assortment Visiting all affiliates of the companies twice a year to keep them in line with corporate guidelines Overseeing ,monitoring and evaluation of: The costs of the Area managers, shop managers and the whole staff The KPI (conversion, average basket, stock, turn over, sales per SM, Sales per Staff, cash flow, shop staff productivity ) The market and competition Sales reports (monthly sales reports, weekly sales reports) to identify the weak areas and come up with measures to close the gaps Direct reports: regional area managers and visual merchandisers Reported to HQ in Germany Worked in Austria and Bratislava as VM, Shop Manager and Area Manager

OOO LUHTA FASHION GROUP /subsidiary of Finish company LUHTA FASHION GROUP OY (5000 employees, 450 MIO EURO Turn over ) with head quarter in Finland (LAHTI) THE BRAND PORTFOLIO OF LUHTA FASHION GROUP Luhta, Rukka, Skila, Icepeak, Sinisalo, Torstai,James, Rils, Story, BIG L, Your Face, Tokka, Tribe, ,Alexi, JAP, Beavers. Managing Sport \Kids and Fashion distribution by selling of apparel to key accounts, multi brand stores , franchising stores, soft – shops, corners. Direct Reporting to GM SALES: Developing of Fashion Distribution in Russia thru federal chains Long term and mid term sales strategy developing and implementing covering sales forecast, distribution channels, marketing tools Work out turnover and profitability plans (Budget, Forecast, etc.) Serving the current wholesale customers, opening new accounts Building and maintaining effective relationships with external franchise partners Taking decisions on credit days, credit limits, discounts, terms of cooperation Negotiating the contract terms with customers, taking care of the customer loyalty Debts management and taking measures to reduce them Forecasting sales per customer, category, style Stock management Sales budgets development and execution Keeping close relationship with key accounts (Snow Queen ,Fashion House, TSUMs, La Moda, Wildberries STAFF MANAGEMENT Day to day managing and motivating the sales team (Business unit managers, brand managers, key account managers to achieve Brand and Company targets PRODUCT MANAGEMENT Selection the line for local market Make up analysis of industry, consumer preferences, competition activities, marketing trends in order to improve performance of the assigned category Develop the marketing strategy for the business from brief through range launch Define and lead marketing initiatives in order to meet key business goals Build assortment plans which give clear product direction and information to the operational departments Manage and support range assortment and merchandising by channel from merchandising tools to catalog Identify the products that maximize profitability/productivity and present those to Management in a clear and concise format Pricing the line to achieve targeted GPM Briefing the European product team to develop the locally tailored product Taking part in proto meeting, sales meetings, developing together with design team the concept, inspirations, marketing tools for Russian Market Day to day liaison with head quarters MARKETING Insuring the compliance of the Brands with corporate Brand policy Selecting the marketing tools per each brand to create brand visibility and strengthen brand loyalty Developing the marketing plans with franchising and wholesale customers Ensure an effective and excellent implementation of Company strategy in the local market FRANCHISING Searching the partners to open franchising stores Coordinating the design project and furniture production with head quarters Negotiating with partners the layout, financials, purchasing budget, commercial terms CUSTOMER SERVICE Prioritizing the shipments to customers, Managing and guiding customer service staff Building the loyal relationships between the customer service and customers Budgeting Achievements: 1. The first flagman fashion multibrand store opened in Sept 2013 2. Growth of kids business in 2013 vs 2012 by 30 % from 10 Mln Euro to 13 Mln Euro 3. Growth of Fashion business by 4,5 times 4. New whls set up installed with new job descriptions to be more customers oriented Reason to leave: the kids business and Luhta brand was transferred to Sport Sales Director due to Org changes in HQ. As result less responsibility, less challenges, less excitement.FASHION became not a prime focus in the corporation

Distribution of Men’s wear TM DIGEL in Russia and CIS countries. Middle + and High Price Segment. Managing Director of OOO Digel RUS and Head of Representation office of Digel mbH. Direct Reporting to the CEO in Nagold (Germany) MANAGEMENT AND FINANCE Establishing the operational controls and processes and business activities of local branch (start up project –opening OOO DIGEL) Deliver sales and operations consistent with business and marketing plans of the Head Quarter Profit & Loss and Cost Management Developing of yearly and half yearly sales strategy of the company based on corporate long term plans Monthly reporting to HQ on sales figures, GPM, Stocks, accounts receivable Setting up logistic supply chain from logistic center in Europe up to customers doors Signing contracts with suppliers, logistics operators, warehouse, Representing towards the local authorities, institutions and organizations Creating and maintain a positive team culture and spirit in line with corporate culture SALES Building up and managing distribution of men’s wear in Russia and CIS countries through federal chained retailers ,Digel corners, Digel soft-shops Personal sales to key accounts (Holding Center/Ladies and Gentlemen) Managing strategic customer relationship and focusing on customer satisfaction Working with KEY ACCOUNTS ( Holding Center, LADIES AND GENTLEMEN) FRANCHISING Opening Digel Corners with support of HQ Retail and Visual Merchandize Team Monitoring the process of opening from the design project of furniture up to Sales reports from owners of the corners Selling some garments through catalogues and on line store Achievements: Opened and set up a legal entity OOO DIGEL RUS (subsidiary of Digel Kleider Fabriken GmbH), Import from Germany Set up operations of outsourced “never out of stock” warehouse Developed an org structure and logistic operations set up a customer service Opened around 20 corners across Russia Developed a logistic chain of delivery from German Warehouse up to customers shops Developed all needed document flows concerning logistic, customs clearance, import duties, import law thru outsourced service company

RETAIL BUSINESS Managing the retail operations to achieve targets and KPIs Purchasing for corporate shops Stock tracing and planning the actions to close the gaps Liaisoning with European suppliers and brand donors on product flow and marketing and retail issues WHOLESALE BUSINESS: Planning, budgeting and implementing all marketing and sales activities Overall responsibility for Sales, Costs and Cash flows Day to day communication with European suppliers on product, logistics and retail marketing issues Increasing sales through enhancing current business and identifying new opportunities Developing and implementation of the pricing strategy Pricing the line to insure the targeted GPM Developing and implementing distributing policy of mix of the Brands portfolio Bulding up and managing distribution in Russia through federal chained shops Developing the sales strategy and setting the sales targets and KPIs MARKETING AND PRODUCT MANAGEMENT Line selection and product mix planning Developing private labels (product brief, product development, pricing, distribution, promotion) Developing pos materials and creative ideas to promote the brand on national level in the point of sales Managing marketing and sales team Project work: 1. Logistic scheme optimizing to speed up the deliveries of the goods from Italian factories 2. Adopting an outsourced warehouse to company operations standards Achievements: doubled the sales Reason for leaving: the business was sold to investment foundation and new top managers were hired

Personal responsibility for 10 categories, 4500 style colors and 80 MIO Footwear Business PERSONAL RESPONSIBLE FOR THE FOOTWEAR IN 90 NIKE MONOBRAND STORES IN RUSSIA PRODUCT MANAGEMENT AND MARKETING Comprehensive market analysis and consumer research to understand the consumer behavior Line selection for Russian market, product mix planning and managing based on sell through statistics in NIKE Mono brand doors, market trends, consumer direct feedback Pricing the line and setting long term product strategy with subsequent analysis of category mix, channels of distribution, gross profit margin against the targeted KPIs Nike mono brand stores weekly KPIs analysis and implementing the actions to close the gap Initiating recovery plans and maximize sales opportunities based on analysis Ensuring consistent execution of merchandise layouts in Nike mono brand doors Sales planning in units and value per category Tracking the product performance against the targets Developing and implementing distribution strategy in compliance with corporate policy Adopting world brand campaigns (TV, windows, PR, Events, Graphics) to the country environment to increase consumer connectivity and create the brand heat Developing seasonal sales/marketing plans for the local market Developing brand positioning strategy Advising on developing of POS materials and visual merchandizing activities New product development with focus on local market and product launch support Delivering product training for key accounts Briefing global product team to develop Russia relevant products with retail marketing execution and marketing support ideas Achievements: growth by 28% vs 2006 Reason for leaving – restructuring of business and transforming of Head of Footwear into category leaders

Development of the sales/purchase planes for Camelot mono brand doors in cooperation with Retail Director Conducting research needed to develop and implement the strategic plans Analyzing the sales/ inventories level against the KPI planned Tracing and analyzing the stock Crafting strategic, marketing plans and operational plans to reach the sales volumes Building the brand identity with target audience thru ATL and BTL activities Price setting for a chain of CAMELOT stores and franchising stores in RF Composing briefs for advertising agencies Organizing and directing campaigns to promote the brand at the national level Piloting the development of the new concepts for the stores (idea, concept, visual merchandising standards Briefing the design team to create the seasonal collection Preparing and conducting the product presentations for the franchisee Taking part in developing the on line store and promoting the on line store on search machines Achievements: The most important projects: sales promotion campaign with Radio Maximum and DOM 2 Brand repositioning project:entering new segment with older target audience to offer more classic product Developing a new store concept: shifting the focus from Mono-Brand Store to Multibrand Franchising project: developing and implementation of franchising standards to increase the sales on national level

sales forecasting, setting up a new sales and marketing structure, price setting, selecting the most efficient distribution channels, price and product strategy,

Project Tasks: to promote sales of the quality food in Russia and to demarket the low quality products imported. Key responsibilities: Consulting producers on marketing issues, advertizing, brand promotion, price policy

Assisting in gathering information and research for national and international projects Promoted to the position of the sales manager in August 1998 Previous work expetrience : Interpreter of German and English Languages