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Was more than two weeks ago

Male, 43 years, born on 20 December 1982

Moscow, willing to relocate (Belarus, Kazakhstan, Russia, Saint Petersburg), not prepared for business trips

Advertising department head

3 000  in hand

Specializations:
  • Marketing and advertising department manager

Employment type: full time, project work/one-time assignment

Work experience 20 years 3 months

March 2016currently
10 years 3 months
Nastelle
Head of Marketing
Brands equity building and development. New product lunch development and implementation New markets development strategy Tactical action plans developing and strategy corrections
December 2015currently
10 years 6 months
Havas Media Group
Key Account Director
New Business development and implementation (Non-TV Media Projects and new Clients). Collaboration with suppliers and research of the new ones. Media Strategy development according to defined marketing objectives.
March 2014December 2015
1 year 10 months
AXIO smart drone & 3Dprint lab
Co-founder. Business development director.
- Co-founder. Business development director. - Commercial and marketing strategy development and implementation. - New product development, design and functionality. - Prototype development supervision. - New Business development and implementation (3D print technology promotion, commercial and charitable projects and new Clients).
October 2012February 2014
1 year 5 months
Крафт Фудс

Belarus

Retail... Show more

Brand manager
Confectionary, Belarus & Moldova. (brands: Alpen Gold, Korona, Milka, Vozdushnii, Picnic) _______________ - Full responsibility for brands equity, profit, volumes and pricing (confectionary, Belarus & Moldova). - Brands strategy development (confectionary, Belarus & Moldova). - Tactical action plans developing and strategy corrections, based on bimonthly research (confectionary, Belarus & Moldova). - Value chain and P&L supervising (total business, Belarus & Moldova). - Media activity supervising (total business, Belarus & Moldova). - CIS markets united national SMS promo activity supervising (Brand: Alpen Gold. Territory: Central Asia, Belarus & Caucasus). - United CIS markets impulse new product lunch supervising (confectionary, Central Asia, Caucasus, Belarus and Moldova).
February 2012October 2012
9 months
Kraft Foods Ukraine

www.kraftfoods.com.ua

Retail... Show more

Junior brand manager
Confectionary, Moldova. (brands: Korona, Milka, Picnic) _______________ - Full responsibility for brands equity, profit, volumes and pricing (confectionary). - Marketing strategy, marketing activities and new product lunch development and implementation (confectionary) - Moldavian advertising and other promotion budget supervising (total business). - Moldavian media agency coordination (total business).
June 2011February 2012
9 months
NovaWEB: Internet sales-house & exclusive representative of AdRiver in Moldova. Part of TV sales-house NovaTV-Grup.
Administrative director
- Development and implementation of new Internet advertising technology on Moldavian web sites. - Development of the AdRiver in Moldova and its promotion as among Internet sites, and among advertisers. - Building sales house platform based on Moldavian, Russian and CIS countries web sites. - Integration of new types of advertising possibilities, based on AdRiver technology in Moldavian web sites. - Internet advertising strategy development and implementation.
April 2009May 2011
2 years 2 months
DIXI MEDIA. Media Holding (TV station – CTC & SET; Radio station – Hit FM, Radio Alla & Radio Still)
Analyst/marketing specialist.
- Analysis of CTC and SET auditory, as well as evaluation of competition, based on AGB data. - Commercial and TV-analytical presentations development, for direct mailing(clients and agencies) and/or inside usage (CTC Media & Sony Int.). - Program strategy development and optimization for CTC channel. - Sponsorship packages development and implementation. - Defining of daily, weekly/monthly tasks for media analyst assistant and the supervising of his performance. - Developing and implementation of auditory migration reports for Moldavian and Kazakhstan CTC channel.
October 2007April 2009
1 year 7 months

www.publicisgroupe.com

Media, Marketing, Advertising, PR, Design, Production... Show more

Media and Account Director.
- Media Strategy development according to defined marketing objectives. - Key responsible for media KPI achievement. - Daily/weekly/monthly tasks defining for media managers and the supervising of performance. - New Business development and implementation (Non-TV Media Projects and new Clients). - Collaboration with suppliers and research of the new ones. - Client experience: Kraft-Foods, Western Union, GSK, Lactalis-Alba, Bonduelle, Hortitsa, Samsung, Turkish Airlines, InBev,
March 2006September 2007
1 year 7 months

www.publicisgroupe.com

Media, Marketing, Advertising, PR, Design, Production... Show more

Senior Media Manager
- Track keeping on documents flow: Client-Agency and Agency-Suppliers (preparation and supervising of financial and media documentation (Status reports, post campaign analysis etc.). - Tenders proposal development. - Direct negotiations with Clients and Suppliers. - Regular Preparation of: Competitors Ad Activity Analysis; media market analysis and market analysis developing. - Tactical Media Planning. - Media buying, marketing activity coordination and supervising. - Competitors and post campaign analysis preparation

Skills

Skill proficiency levels
Маркетинговые исследования
Маркетинговые коммуникации
Медиапланирование
Планирование маркетинговых кампаний
Продвижение бренда
Управление бюджетом
Стратегический маркетинг
Управление командой
Анализ бизнес показателей
Запуск международных рекламных кампаний
Запуск федеральных рекламных кампаний
Коммуникации с инвесторами
Strategic Marketing
Project management
Product Promotion
Market Research
Analytical skills
Internet
MS PowerPoint
Business English
Account Management
Driving Licence B
MS Project Expert
Business Planning

Driving experience

Own car

Driver's license category B

About me

- marketing and brand management experience in FMCG, dev-t and implementation of marketing strategies for Belarus and Moldova regionals in confectionary category(brands: Alpen Gold; Korona; Milka; Picnic); - leading multi-country, cross-functional teams, national promo, new product launches and pipe-line growth delivery, strategic price architecture, brand strategy, integrated brand communication development, trade and media support; - strategic and operational in-market (full P&L) experience, in-depth in-country experience in confectionary category with strong record of growing brands: enhanced Mondelez leadership positions in confectionary category in Belarus and Moldova delivering value SOM growth; - overall experience in advertising and marketing – 10+ years. Media experience – over 7+ years. - deep understanding of media market, working experience across companies: advertising agencies; TV channels, radio station; web sites; TV & Internet sales-houses. - experienced in high technology new product dev-t (design and functionality) and prototype dev-t supervision.

Higher education

2005
Higher education
ASEM (Academy of Economic Studies of Moldova).
Financr, Finance and insurance.

Languages

Russian — Native

English — C2 — Proficiency

Citizenship, travel time to work

Citizenship: Moldova

Permission to work: Russia

Desired travel time to work: Doesn't matter