Marketing, strategy and creative Omni-channel, digital, event, Video Production Tenders: NERF Games 2020 (WIN) NERF Ultra Launch Omni channel campaign (WIN & Creative Director/Producer) (Awards: Silver Mercury : GOLD : BEST SALES PROMO CAMPAIGN , Silver : BABY PRODUCTS AND SERVICES, BABY FOOD, Bronze : BEST USE OF INFLUENCERS) NERF ELITE 2.0 Omni channel campaign (WIN)(Creative Director) (Awards: Silver Mercury: Silver – BEST EXPERIENTAIL MARKETING CAMPAIGN , Silver – BABY PRODUCTS AND SERVICES, BABY FOOD ) Milka New Product Launch omni (WIN) MEGA reopening omni (WIN) GENESIS new cars launch event (Online & offline) (Creative Director) (WIN) (Awards: Bema!: Бронза – Лучшее автомобильный онлайн-проект, Silver Mercury : 3 X Silver : BEST EXECUTED EVENT MARKETING CAMPAIGN BEST PRODUCT LAUNCH OR RE-LAUNCH CAMPAIGN / BEST ONLINE EVENT) ROSTELEKOM innovative Experience-store MOSCOW opening event (Successful launch, creative and art directing and production) Jacobs Millicano 2021 Campaign (WIN) Halls Summer Campaign Digital/Btl (Blocked due COVID-19) YouTube Festival (Blocked due COVID-19) YouTube on Igromir ((Blocked due COVID-19) McDonald's career day 2020 online event Barney NCP 2020 (WIN) Barney New School Rules (WIN)–https://youtu.be/RNdWzSOTPnM The Coca-Cola – Untitled Project (LAUNCH 2021) The Coca-Cola Teen recruitment activation (Blocked due COVID-19) Magnit Skrepishi 2020 My Little Pony new product launch campaign digital Purina PR projects 2020 During the COVID-19 Outbreak: LIVE SYSTEMA: Created a concert live-broadcast platform LIVE-SYSTEMA.ru, which was sponsored by Hyundai and Dirol with 10 million views across the platforms(vk, fb, yt, insta) and media outreach of 100 million (OTS). With performance of artists of the new Russian hip-hop wave (FACE, OBLADAET, GONE.FLUDD, Malbek and Susanna) LIVE SYSTEMA SPECIAL PROJECT "World without doctors" has won the SOSTAV.ru is field of Print outdoor/ Best Ad 2020 (https://youtu.be/M8EA_cCWWbs)and BEMA Best Social Project Сreative Director – Ivan Sidenko The platform was prolonged by IQOS to support the loyal consumers with concerts of Elka and Dolphin. (https://echo.msk.ru/blog/stavnijchuk/2647381-echo/) AWARDS: bema! :GOLD – Лучшее музыкальное онлайн-событие SILVER – Лучший online фестиваль НПБК : Лучшее использование инструментов /Социальные сети – Bronze 2 X Red Apple 1 shortlist Epica Silver Mercury : Silver – BEST ONLINE EVENT. McDonald's: #мойкаквмаке : Created a Tik-Tok/instagram Social campaign to support the hand-washing (Moy kak v Make) AWARDS: SIVER MERCURY: BEST EXECUTION OF MARKETING DISCIPLINE / BEST EXECUTION OF CRISIS PR (Silver) BEST CREATIVE MARKETING CAMPAIGN / BEST MARKETING CAMPAING OF BRANDED CONTENT & ENTERTAINMENT(Silver) BEST STRATEGY.Corporate Social Responsibility (CSR) (Bronze) BEST EXECUTION OF MARKETING DISCIPLINE /BEST EXECUTION OF INFLUENСERS (Silver) BEST STRATEGY. / Culture, Leisure and education (Silver) MIXX: Channels Of Communications / Social Media /Social Media Campaign – Bronze Tools and Craft / Social Media / User Generated Content – Bronze Channels Of Communications / Cause Сampaigns / Anti-crisis Campaign – Bronze McDonald's Kitchen LIVE: Created the live-broadcast from the kitchen of Pushkinskaya McDonald's to highlight the quality and safety of McDonald's Delivery during the 2020 pandemic. Became a specialist in Z-gen communications and subculture

Successfully launched the repositioning process to target the Gen-Z.

Responsibilities : Tender team coordination Digital Strategy development Consulting Social Media coordination Content Coordination Project participation: Imperial tobacco group/ Myblu digital Pepsico/ Lay's digital Diageo / Bailey's social media Heinz/ Heinz Ketchup digital Borjomi / Svyatoy Istochnik digital Megafon / Megafon Social media special project "12" Achievements: K_player Digital Platform won theTagLine dark market award(bronze)

Launch of Monstars digital unit. Multiple digital/Event projects. Details on demand.

Responsibilities : New business Account Management Creative\Art Directing SMM Strategies\Content Digital strategies Competitive analysis (TTL- briefly, DIGITAL –detailed) Functions: Digital Strategies development and implementation Team Coordination Client Negotiations SM Strategies Development 3rd Parties Coordination Project Coordination Community marketing strategies development Won Good Food DIGITAL (web + SMM) 2012-2013 Won Porsche DIGITAL Q4 2013 Won Porsche DIGITAL 2014 Won Ballantine's SMM 2014 Worked on OTTO brand strategy development 2013 Woked on KIA Quoris Launch Tender participation(by brand): Unilever/Magnat JTI/Sobranie May Company/ CURTIS DIGITAL/ CURTIS WEB (Win)/ May Web(Win) HEINEKEN BTL TOYOTA DIGITAL LG Good Food Classic Peugeot digital 2013 (406 launch support, Peugeot Russia digital) Worked closely with TCCC/Burn on music platform development Collaborated with PROMODJ. Became an expert in Community/Tribal marketing in Action SPORTS, Night Life/Electronic music and Street Art/Media art

Responsibilities : Special Internet project department management Creative\Art Directing Strategic Planning Digital marketing expertise All media marketing expertise Functions: Digital tools/activations development and implementation on Elle.ru, MAXIMonline.ru, Wday.ru, Psychologies, Parents online Team Coordination and education Client Negotiations 3rd Parties Coordination Project Coordination Creative\Art Directing Formulation of proposals (incl. 360 degree (cross-media)) Proposals (By communication channel/By brand and product) MAXIMonline.ru: FORD/ NEW EXPLORER SAMSUNG/ Galaxy Note 10.1 Samsung/Dock station Assassin’s Creed III Vita launch Olympus Sberbank adidas winter collection campaign Nivea Energoactive Lexus/ Lexus ES 350 materia medica/Afala materia medica/Impaza Nokia/ Nokia Lumia 900 Citibank Rostelekov Veld 2/Water of life Philips SAECO Salvadore Dali Panasonic Johnnie Walker White Horse Renault/Magane Renault/Fluence Panasonic Lumia Sony/Wonderbook Bridgestone/Bridgestone tires Awareness Toyota/ Hilux Elle.ru: Showrooms.ru Calvin Clein/CK P&G/Wella Wellaflex/Wellaton CLARINS Wday.ru: EMC clinic Bazilevs/ "Snow Queen" the movie SAMSUNG/ BTS16D4G Dualcook Cross site/media projects: LEXUS ES 350 2013 Marlboro/M>ACCESS Lenovo/Ultrabook Carte Noire/ Special project "How French you are?" Duovit Bazelevs/ "Djentelmeni Udachi" the movie Garnier/ BB Cream Panasonic (year project) Toyota/Highlander Toyota/Camry HTC One Roberto Cavalli Baltika/ EVE Jardin SAMSUNG/Navi bot wildberries.ru Tongad Dr. Koffer Dreft Quelle/Quelle.ru Commited/Launched projects : MAXIMonline.ru: Wrigley/Eclipse "Miss Eclipse" HTC/HTC One X Awareness special project Central Partnership/ Piraniha 3DD the Game 3M/ Meguaris "The Tower defence game" LVMH/Kenzo So Sport activation. Vilibriquin contest Geptordaily Baikal vodka MAXIMonline.ru/Elle.ru: Procter and Gamble/ Bruno Bananni Dangerous man Quest (incl. MAXIM Magazine(Cross media project)) PHILIPS "Wind of changes" relaunch Microsoft / Windows Phone OS Awareness quest special project Wday.ru: LG/ LG washing machine awareness special project Nivea Achievements: "Agency-like" procedures implementation: Status reporting Contact reporting Timing plan template Proposal formulation procedure Cross-department procedure File-management procedure Client service procedure Briefing procedure (in association with Olga Sivitskaya) Recommendations: Nedorezov Vladimir (Head of financial dept.) Borisevich Andrey (Head of Internet dept.) Bentza Igor (Head of Technical dept.) Olga Sivitskaya (Head of 360 degree dept.) Erkin Sergey (Head of Special project dev. team) Krasilnikova Anastasia (MAXIMonline.ru editor in chief)

Responsibilities : Digital dept. Management Account Management Creative\Art Directing Strategic Planning SM Management Functions: Digital Strategies development and implementation Team Coordination Financial Planning Client Negotiations SM Strategies Development 3rd Parties Coordination Project Coordination Creative\Art Directing Worked on clients (by brand): Coca Cola/Burn Denview: The Macallan Highland Park Brugal Bacardi-Martini: Eristoff Synergy: Beluga Porsche Russland: Porsche Brown-Forman: Jack Daniel’s Coca Cola ( The coordinator - Saatchi & Saatchi Moscow) BBK Russia Tender participation(by brand): Uniliever: Clear Vita Abe Baltimor Rexona For Man Kimberly Klark: Kleenex L’Oreal: LASH Architect 4D Coca Cola/Powerade Adidas Originals WV JTI Sobranie

FAKT digital agency (FAKT Ltd.) Owner Responsibilities: 1.Business strategic planning: - digital media analytics. -New directions research. - Business planning 2. New client researches: - Cold calls. - Client presentations. 3.: Existing clients case management: - Need identification . - Objection handling 4.Project development - Concept creating - Graphic design - Management 5. Copywriting: - Textual content - Creating, reviewing and editing of textual content 7.Staff coordination: - Task distribution - Timing planning Professional achievements: Collaborated with "Progression" BTL agency Сhevrolet – website creating for btl-promo «Trail King», Creating video-clips for dealer conferences Michelin - «Michelin School» website creating (http://michelin- school.ru/) Identity designs "Choco touch", "Fresh Fitness", "Eurasia Shuttle", "The ONE cafe", "Scrips'Crop" etc.

Exxon Mobil - Mobil 1, Mobil Delvac, Brand Management in Digital Conducting projects from the beginning up to the end Control over and coordination of agency resources cover by a project Arranging and running tenders: development of proposals, calculating costs, budgets formation Reporting and projects evaluations development (statistics, analytics) Client communication on the daily basis, meetings with client; participation in negotiations Development and further maintenance of strong relationship with clients Participation in new business development activity, pitches, presentations preparation Supervising work of: Account Manager, Account Executive Reporting to the Group Account Director