Working in the Alice & Smart Devices team: • Led the development and approval of 3 new product requirement documents & 1 completely new product category for Yandex Smart Devices with Alice • Contributed to Yandex Smart Speakers double-digit sales growth in the CIS due to a comprehensive support plan: Alice new local language launch, Digital media, PR, SMM & influencers. • Established & successfully launched several marketing campaigns in support of software improvements for existing products resulted in x1,8 higher NPS, timespent growth & fulfillment of the annual sales plan

Key projects and achievements: • Raised the brand to the TOP-3 position (from the TOP-6) within the category in Russia in 14 months via strong innovation pipeline (4 SKUs), distribution build up and competitive pricing strategy • Devised comprehensive annual brand support plan: 4 new product launches, Digital media & SMM, influencers, big offline sponsorship & BTL, promo & trade marketing support • Expanded brand distribution by 23% via entering several new big clients as well as current TOP clients enhancement resulted in brand share of market growth (+2,7pp) • Developed five-year brand innovation pipeline linked with category & consumer trends targeted to double value share and improve gross margin by +11pp (% net revenue)

Key projects and achievements: • Ensured brand market share growth (+2,5pp) across all channels on the declining market (-32%) • Produced digital-campaign under big cross-category national consumer promo which exceeded all media KPIs: +47% impressions, +90% clicks, +29% CTR vs benchmark • Conducted trade co-promo with Disney in №1 client with +25% brand sell-outs growth • Raised brand e-sales by 121% via synchronized promo and marketing support

Key projects and achievements: • Established three-year brand strategy to reach 35% category share and approved it with the CEO in Russia • Reached record brand share of market and sales growth three times higher than the category • Based on consumer insights generated and realized the tailor-made omni-channel promo activation in the key client in close collaboration with trade-marketing (sales +82%)

Key projects and achievements: • Led the new brand positioning adaptation in Russia (12 SKUs) and support calendar development including Digital-media, Print, PR, etc. during marketing rotation • Prepared creatives for OOH and digital integrated marketing campaign with total reach >40M people (YT Masthead, VK posts, carousels and IG canvas) o Made several assortment proposals during commercial rotation that were successfully agreed with clients and grew company’s turnover by 20% o Conducted promo-campaigns post-analysis to improve future promos ROI by +14%

Key projects and achievements: • Installed Dove brand pop-up store in «Europeiskiy» shopping mall (OTS >5,9M people) • Organized the Women’s Day office event on 8th of March (over 700 participants) • Released Dove brand promo-pages on Ozon.ru which helped to double e-sales

Key projects and achievements: • Contributed to reducing the company’s costs by 20% within five years after M&A deal • Helped to choose the most profitable option of placing GE employees in Kazakhstan