Responsible for both the marketing strategy as well as its implementation. ● In 2022 launched the digital PJP model as a new approach towards omnichannel customer engagement, the model was recognized as a success and is now being scaled up further for the therapeutic areas that I am responsible for. ● I evaluate impact and effectiveness of field activities on Franchise goals ● Also as a member of cross-functional team accountable for leading the development of nosology team, finding insights and execution of training workshops

Implementation, Coordination, Control and Evaluation of Marketing strategies for delegated products of regions in order to create demand, position properly the product on the market. Regular analysis and report to the organization on competitive environment, relevant markets development, key products market performance and competitive position. Regular update on forecast in combination of financial plans requirements and actual market trends. Build working relationship with KOL in area of delegated products and competence in respect to provide sufficient product information and stimulate or arrange the preparation of regional specific post-clinical experience to be shared with the market. Planning, budgeting, preparation and arrangement of area or the organization participation on national or regional Congresses and Symposia.

Rx&OTC portfolio promotion. In-Market Sales and MS objectives, TGT setting for the team, Territory’s potential assessment&development, Channel management (ophthalmological hospitals&clinics, pharmacies), Coverage, Distribution, Market analysis: Competitive overview& strategy. Resources management, Budget planning, Team management: selection, hiring, developing, coaching, execution. Interaction with KOL’s.

hospital channel &FMCG. Zone of responsibility: St. Petersburg Murmansk, Vologda and Cherepovets, Pskov, V. Novgorod; 5 MR and 6 sales professionals as a direct subordinates. TGT setting for the team, Territory’s potential assessment & development, Sales Strategy development for regions. Channel management (distributors, hospitals, polyclinics), Resources management, Budget planning, Team management: selection, hiring, developing, coaching, execution. Interaction with KOL’s.

Strategic brand development; Marketing strategy& Tactics preparation for FF, Competitors analysis, POS materials development&production, Sales planning, Budget, Event management (congreses&conference participation), Market research and brand health tracking, . Interaction with KOL’s.

Team of 5-medical representatives in S-Petersburg, Kaliningrad, Pskov, Arkhangelsk, Syktyvkar, V.Novgorod management. In-Market Sales and MS objectives. Channel management (retail, distribution, tenders), Event management (congresses & conference participation), Interaction with KOL’s.

Sales Plan Performance; individual visits to the targeted doctors; conferences organization on the regional and federal level.

Sales transactions, Event management (participation in exhibitions) advertising, the control of technology of sales; 4 subordinates.

Purchase&Sales, Logistics (goods delivery, tracing of terms, transport schemes), negotiating, the conclusion of contracts, Documentation.