Overseeing marketing and communications for the portfolio of five Radisson and InterContinental branded resorts, including Radisson Resort & Suits Phuket, Radisson Resort & Spa Huahin as well as orchestrating the rebranding of Holiday Inn Phuket Surin Beach and Holiday Inn Phuket Karon Beach resorts across company portfolio. - managed a team of marketing employees to secure timely delivery and relevance of creative visuals and brand elements for the company website, paid and own social media channels - transformed brand elements into go-to-market strategies and standard operations procedures - developed, implemented and analyzed social media and performance marketing campaigns - provided audit of family holiday concept to update brand positioning - updated communication strategy and guidelines to be in line with the latest market trends - ensured creative visuals are motivating for target audience to “take action” - led the website relaunch and implementation of e-commerce tools - coordinated framework improvement for reviews on digital platforms - provide social media strategy development and content calendars coordination - secured awareness improvement in key markets through media and influencers communication - set-up CSR partnership with Elephant Sanctuary and built a lasting program to secure repeat guests - provided collateral development and fostered system to ensure up-to-date POS materials timely delivery - engaged with agency partners to ensure all opportunities are fully leveraged and timely managed

Lead marketing strategies of wellness & healthcare division to support the brand positioning and overall revenue goal. - led integrated marketing communications for the 2500sqm luxury wellness & healthcare cluster - developed, executed and evaluated efficiency of an annual strategic marketing communications plan to support business goals - secured #1 leadership in National health resorts rating - lead the wellness cluster rebranding to better fit the changing market landscape - overseen digital advertising campaigns to meet projects KPIs and company goals - overseen social media campaigns to ensure relevance of brand visuals and messages - secured +65% leads - developed framework including scripts and response management for TripAdvisor, Google and Yandex reviews - ensured positioning consistency and business goals relevance in all digital and offline channels - provided team management and engagement improvement - launched data-driven PR campaigns and collaborations - engaged with agency partners to ensure all opportunities are fully leveraged and timely managed - managed community relations and CSR initiatives, internal communications

Managing media presence for the group of beauty and lifestyle clients, including TAG Heuer, Carolina Herrera, Nina Ricci, Paco Rabanne, L’Artisan Parfumeur, Penhaligon’s, Christian Louboutin Beauty, Filorga, Sensai. - managed TAG Heuer press office and launched new generation Carrera 3 Hands - supported global launch of new ambassador Ryan Gosling and secured exclusive cover stories in Financial Times franchise media - provided permanent competitor analysis and trend-watching - secured media leadership in DMR record tracking - set up first in-market ambassadorship for TAG Heuer - built and managed PUIG press office from the scratch - launched 24 new products including first ever perfume with NFC tag by Paco Rabanne, podcasts series for Carolina Herrera, first ever in market ambassadorship program for Christian Louboutin Beauty - developed success measurement framework and competitive analysis for PUIG portfolio - build and managed Filorga press office and launched two brand new product lines

Managing Hyundai press office and securing #1 leadership in TNS Gallup rating, provided targeted support for Adobe and Kaspersky brands. - launched Kaspersky Security Cloud and implemented educational projects to rise awareness on cybersecurity - launched Adobe Creative Cloud and secured outstanding number of attendees for Adobe Max online conference - provided strategic planning and efficiency analytics - launched hybrid and anti-crisis communication approach during COVID-19 - managed and trained the team of subordinates to ensure efficient goal delivery and client satisfaction - managed press park and testing program - provided internal communications consulting and support - developed and maintained senior editor relationships across national/consumer/trade, digital media and supervised the cultivation of relevant media contacts across the team - developed and maintained contacts in the influencer and digital space to allow the team to grow and adapt campaigns to suit clients’ needs - development and implementation of SMM campaigns

Marketing communications support to 5* international hospitality brands. Key clients: Four Seasons Hotels&Resorts, Marriott International, The Leading Hotels of the World, La Mamounia, Ritz Paris, Sofitel Luxury Hotels, selected Raffles properties, Thanos Hotels, Karma Resorts, Maxx Royal Resorts and others. - provided strategic planning and PR communications for leading brands with Four Seasons Hotels & Resorts and Marriott International being the core focus - launched Four Seasons in Baku, St.Petersburg and Moscow and secured outstanding PR coverage for hotels and resorts openings, renovation projects, F&B and Spa outlets in key markets - developed content strategy and launched Four Seasons in-market social media channels including Instagram, Facebook and Twitter - secured PR support for the launch of Marriott Bonvoy loyalty program - secured over 100+ publications dedicated to 80 anniversary of LHW - managing of brand presence in professional events and key trade shows including LTM, World Luxury Awards and others - managed 30+ international press trips - provided celebrity and influencers management - developed trend reporting and market analysis

Development and implementation of 360 communication campaigns for William Grant & Sons, Wrigley, Unilever, Pepsico, Novartis Consumer Health.

Provided PR support for LG Electronics and managed company’s first Corporate Social Responsibility program in Russia and first media loyalty program, managed ad hoc projects for AMD, Federal Medical-Biological Agency of the Russian Federation.