Development and implementation of marketing activity plan to promote Association’s services; development of AEB marketing programs in cooperation with Membership department; facilitation of membership development through marketing and client services programs; CSR (corporate social responsibility) issues; conduct a tender among the vendors with the goal of further prospective cooperation; special events for potential and existing AEB members; coordinating of preparation and holding of AEB Business supported events and exhibitions; informational support of the events; managing the production of marketing materials, including leaflets, posters and flyers, liaising with designers and printers; arranging for the effective distribution of marketing materials; maintaining and updating mailing databases; monitoring competitor activity; supervision of the production and distribution of AEB publications in print and electronic format (currently: Website / Press Releases, Publications: Monthly E-Newsletter, Committee Monitors (How to Invest in Russia, Real Estate Monitor, HR Sector, etc.), Annual Report, Position Paper (bi-annual), Quarterly Magazine); supervision of the AEB website, including coordination, editing, writing and layout; to work with COO/CEO to develop and implement the communications strategy including publications and information services; development of new publication formats if appropriate; facilitation of the media coverage of AEB events; to ensure compliance of all communications with AEB internal procedures and policy; supervision of AEB activities in social networks, such as Facebook and others if appropriate.

Preparation and coordination of internal documents and presentation for New Year Charity program launch for Sberbank`s employees and partners 2016-2017. Negotiation with experts and program guidelines finalization.

Development and implementation of marketing activity plan in agreement with strategic business goals and needs and in line with the allocated budgets; providing of support for all outstanding integration initiatives from C&M perspective; ensure accurate, efficient and creative execution way in close cooperation with regional Communications & Marketing colleagues, central C&M functions, local management and local Legal & Compliance; contribution to efficient implementation of communication activities to ensure internal understanding of business strategy, cross divisional coverage in Russia (Moscow, St.Petersburg, Y.-Sakhalinsk) and Kazakhstan; support the efforts on reconfirming positive image of Bank in the local public domain: events, advertising, on-line, charity projects; conduct a tender among local advertising/ event agencies with the goal of further prospective cooperation; Manage and coordination of appropriate vendor/partner relationships related to advertising, production, media; ensuring creative work is developed in line with Brand guidelines and in accordance with the marketing communication strategy, close cooperation with Central Communication & Marketing team. Main activities: EVENTS/ SPONSORSHIP PROJECTS development, implementation, control and coordination through internal resources and external partners (projects for leading oil&gas, automotive, pharmacy and other companies, Russian leading financial institutions). LEAD CSR ACTIVITIES (charity), engaging volunteers and actively participating myself, being a lead-model for others. WEBSITES (RBS Russia Portal and RBS Kazakhstan website) activity implementation, managing on-line content EMPLOYEE ENGAGEMENT Internal activities development and execution. Internal events, round-tables for staff, Intranet updates. ADVERTISING Bank`s materials/ applications development and production. Maintain compliance behaviour, adherence to legal & regulatory requirements, internal procedures & corporate standards in all projects/assignments’ execution. 2016-2015 Before and during transition process to a new bank name - take over as communication workstream lead for communication plan coordination and subsequent name change announcements, working closely with local stakeholders and the communication team in Central office. 2008 re-branding process - build efficient and timely activities around the re-branding: inventory, development, implementation & introduction in close cooperation with local and network stakeholders involved.

Company client: Visa International Description: Cooperation with Client (Visa); planning of team work, supervision of Account Executive; projects development and management through internal team and outsourcers; planning, monitoring and control of projects budgets, timelines, quality of projects realization; collecting necessary information for BTL campaigns, sponsorship programs, planning; preparation of presentations; reporting to Client; control of financial flows; projects evaluation and financial reports development and introduction to Client; cooperation with banks/merchants in terms of the projects; briefing and work supervision of Agency’s departments and suppliers; casting and training of personnel; organization of prize trips and events for the winners of BTL campaigns (Olympic Games, Russian Fashion Week, Walt Disney).

Collection, update and analyze market data to support planning, forecasting; organization and coordination of communications activities (BTL-campaigns); compilation and coordination of address programs; organization of prize trips for the winners of marketing campaigns; development of package design (adaptation, correction of drafts and package printing); keeping track of brand’s financial performance; organization of corporate/ team events; reporting to management .

Conducting in-depth interviews (for Renault Group, Association of Communication Agencies of Russia) , quantitative researches (hall-tests, telephone tests for leading FMSG companies)

Development of Agency image, PR; realization and implementation of promo campaigns for British American Tobacco brands; work with Data Bases; client reports.