Accounting of 15 international brands of L'Oreal company (Armani, YSL, Lancome etc.). CRM strategy development and implementation. Full-cycle CRM production and management. All operational activity of CRM agency.

CRM strategy development for PepsiCo brands.

Design & implementation of CRM strategies for Retail, FMCG & E-commerce Clients. Guiding the team of CRM Project Managers, KPIs and deadlines control, securing Service Level for the customers Peparation of commercial & technical proposals, definition of loyalty programs, direct-to-consumer activities audit and recommendations Analysis of consumers' researches - revealing actionable outcomes to be implemented in CRM-strategies based on the data-analysis

Design and implementation of CRM strategy for JTI (Winston, Mild Seven, Sobranie) Calculation of ROI and KPI's for CRM projects, results' monitoring, making operative changes Design, development and production of reports, recommendations to clients Management of clients’ accounts – full responsibility regarding meeting targets, presentation of specific outcomes, defining next steps in CRM development Definition of key principles of client's Databases organization in terms of functionality, segmentation and scoring mechanisms application Interactions with the team of analysts and data-miners inside the agency - translation of Client's requests into research tasks Development & running satisfaction surveys of consumers in order to define effectiviness of CRM programs Operational realization of Clients' projects (creation of commuinication plan, defining channels) Management of suppliers (design, digital, IT-agencies), coordination of activities within implementation of CRM strategy